STR 581 Capstone Final Examination Part Three

1. STR 581 PART THREE FINAL EXAM Bywww.uopeassignments.com/ Copyright. All Rights Reserved by www.uopeassignments.com/

2. 1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?   Operational excellence       Low-cost leadership            Customer intimacy   Product leadership 2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.          technological improvement            feature improvement           style improvement    quality improvement Copyright. All Rights Reserved by www.uopeassignments.com/

3. 3. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.    market estimation     brand association    market partitioning   market valuation Complete Answers here STR 581 Complete Course 4. This is designed to check systematically and continuously whether the premises on which the strategy is based are still valid   Special alert control Strategic surveillance         Implementation control       Premise control Copyright. All Rights Reserved by www.uopeassignments.com/

4. 5. A firm must know where to position its product based on price and   promotional efforts   quality            communication        region 6. When performing this analysis, it is good for strategic planners to consider similarities between the benefits the customers derive from the products and services that other firms offer.    Competitive analysis           Business analysis   Customer analysis   Company analysis Download now STR 581 Copyright. All Rights Reserved by www.uopeassignments.com/

5. 7. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?  Ultimate service benefit      Complete marketing benefit           Total customer benefit        Total management benefit 8. A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called          competitor profile     financial position     vendor profile           customer profile Copyright. All Rights Reserved by www.uopeassignments.com/

6. 9. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda    ethics sustainability            rules   righteousness Complete paper here STR 581 Final Exam 10. Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its       strategy          dynamic policies      competitive analysis            goals Copyright. All Rights Reserved by www.uopeassignments.com/

7. 11. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.          single-segment concentration       product specialization         market specialization          selective specialization 12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.       Disaggregating         Benchmarking          Past performance comparison      Industry comparison Want more details? Download now STR 581 Entire course Copyright. All Rights Reserved by www.uopeassignments.com/

8. 13. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.       Political factor           Stakeholder factor   Economic factor       Social factor 14. Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and         shaping organizational culture     developing a vision developing a mission          planning strategy Copyright. All Rights Reserved by www.uopeassignments.com/

9. 15. How do functional tactics compare to business strategies?  Functional tactics are more focused on the general direction of the firm than business strategies.            Functional tactics are more focused on a commitment to corporate strategy than business strategies.      Functional tactics are more specific than business strategies.           Functional tactics are more long-term than business strategies. Find the final exam answers here STR 581 Individual Assignment 16. Under which of the following conditions is the frequency the most important factor in media selection?    When introducing flanker brands When going into undefined target markets        When launching infrequently purchased brands         When there is high consumer resistance to the product Copyright. All Rights Reserved by www.uopeassignments.com/

10. 17. New-to-the-world products are ________.            new product enhancements that supplement established products low-cost products designed to obtain an edge in highly competitive markets          new products that create an entirely new market          existing products that are targeted to new geographical markets 18. BMW’s "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.     brand mission           brand vision  brand slogan            brand personality Find the quiz answers here STR 581 Knowledge Check Copyright. All Rights Reserved by www.uopeassignments.com/

11. 19. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?            Economic      Political          Cultural          Technological 20. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Explain the rules and regulations laid out by governmental agencies to protect the environment.            Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.   Emphasize benefits to the consumer rather than environmental benefits.  Demonstrate that the products will benefit both customers and the society in the long-term. Copyright. All Rights Reserved by www.uopeassignments.com/

12. 21. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves            vertical diversification         concentric diversification   horizontal integration          concentrated growth Download for answers STR 581 Final Exam Answer 22. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.         Economic responsibility     Legal responsibility Employee responsibility     Discretionary responsibility Copyright. All Rights Reserved by www.uopeassignments.com/

13. 23. Which control should periodically reassess its approach to the marketplace with a good marketing audit?    Strategic control       Marketing control     Ethical control          Performance control 24. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?       Regular prices          Fixed pricing Price adaptation       Altered pricing Click here and download STR 581 Week 6 Complete Copyright. All Rights Reserved by www.uopeassignments.com/

14. 25. A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the potential for the wishes of owners to be ignored refers to   agency theory           the moral hazard problem  Adam’s theory          ethical responsibilities 26. Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities.       Cost leadership        Concentrated growth          Focus Differentiation Copyright. All Rights Reserved by www.uopeassignments.com/

15. 27. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.           switchers       hard-core loyals shifting loyals split loyals Want help? Click to download STR 581 Complete Assignment 28. This is an important structural decision and resultant separate activities need to be coordinated and integrated back together as a whole so the business functions effectively.         Broadening   Differentiation          Diversification          Preferencing Copyright. All Rights Reserved by www.uopeassignments.com/

16. 29. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation.       Internal analysis      Value chain analysis          External analysis     SWOT analysis 30. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?           Step 4 – analyzing the information          Step 5 – drafting the report Step 1 – defining the problem Step 2 – developing the research plan Copyright. All Rights Reserved by www.uopeassignments.com/

17. About Author This article covers the topic for the University Of Phoenix STR 581 Final Exam. The author is working in the field of education from last 5 years. This article covers the basic of STR 581Final Exam Assignmentfrom UOP. Other topics in the class are as follows: STR 581 Week 1 Ethics Reflection Paper STR 581 Week 1 Complete STR 581 Week 2 Research Proposal STR 581 Week 2 Learning Team Activity STR 581 Week 2 Complete STR 581 Week 3 External and Internal Environmental Analysis STR 581 Week 3 Learning Team Peer Evaluation STR 581 Week 3 Complete Copyright. All Rights Reserved by www.uopeassignments.com/

18. STR 581 Week 4 Strategic Choice and Evaluation STR 581 Week 4 Learning Team Peer Evaluation STR 581 Week 4 Complete STR 581 Week 5 Implementation Strategic Controls and Contingency Plans STR 581 Week 5 Learning Team Peer Evaluation STR 581 Week 5 Complete STR 581 Week 6 Strategic Plan and Presentation STR 581 Week 6 Complete STR 581 Week 6 Capstone Final Examination, Part Three STR 581 Week 1 Knowledge Check (Latest) STR 581 Week 2 Knowledge Check (Latest) STR 581 Week 3 Knowledge Check (Latest) STR 581 Week 4 Knowledge Check (Latest) STR 581 Week 5 Knowledge Check (Latest) Want to check other classes..?? Visit www.uopeassignments.com Copyright. All Rights Reserved by www.uopeassignments.com/