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Economics background students should have knowledge of latent demand and potential industry earnings. Such topics are mostly found in assignment papers. To have proper understandings and better grades, students can opt for top-notch macroeconomics homework help offered by academics at Tutor Help Desk.
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LATENT DEMAND AND POTENTIAL INDUSTRY EARNINGS (PIE) www.tutorhelpdesk.com
“ LATENT DEMAND LATENT DEMAND ” www.tutorhelpdesk.com
Latent demand refers to consumers’ desire for a specific product/service that is present in a particular market but is yet to be fulfilled. Such situations can arise as a result of a number of reasons for instance the consumers have no information about the said product, the product is not accessible in the certain region, or its cost is rather high for most of the interested buyers. www.tutorhelpdesk.com
Characteristics: ❑ Hidden Market Potential: This aspect suggests that there is a large volume of demand that can be termed as hidden or more specifically untapped demand. This perhaps, can be the biggest advantage that one can glean from this type of circumstance since it is often an untapped goldmine for the businesses that can find and take advantage of it. ❑ Future Growth Opportunity: when a company identifies and fulfills latent demand, it paves the way for new sources of revenue and market share. This entails a significant prospect for future business development to undertake its business ventures. ❑ Consumer Insight: Assessing what customers want and what they are getting/not getting can help understand consumer behavior, likes and preferences. This can help in deciding on what products to design and produce, what marketing strategies to use, and many more. www.tutorhelpdesk.com
Identification Methods: ❑ Market Research: questionnaires may be used to determine what consumers want that they are missing out on. This direct feedback from potential customers produces valuable insights. Surveys, interviews, and focus group ❑ Trend Analysis: When it comes to identifying latent demand various factors need to be observed including changes and upcoming trends in the consumer behavior, advancements in technology, and transformations in the society. For instance, an increase in popularity of sustainable products can pave way to the emergence of eco-friendly products. ❑ Gap Analysis: This involves examining the existing products in the market and analyzing gap between the needs of customers and what they are getting. This space is where latent demand exists because consumers wish they had access to more of what is available. www.tutorhelpdesk.com
“ POTENTIAL POTENTIAL INDUSTRY INDUSTRY EARNINGS (PIE) EARNINGS (PIE) ” www.tutorhelpdesk.com
Potential Industry Earnings (PIE) is defined as the amount of revenue an industry could gain, if it full exploits the existing demand and latent demand. This is a reflection of the optimum earnings considering all the markets to be exploited. www.tutorhelpdesk.com
Components: ❑ Current Market Earnings: This is the revenue that emerges with satisfying the current identifiable demand in the marketplace. It shows the revenue from products and services that have been in existence and stable to generate income from. ❑ Latent Demand Revenue: This is the added revenue that could be generated from satisfying the wants and needs of customers in the market that are currently unmet. This shows that by satisfying latent demand, firms can greatly add to its total level of sales. www.tutorhelpdesk.com
Impact of latent demand on PIE: ❑ Revenue Growth: It is often beneficial to address latent demand as this can drive a considerable increase in revenues due to the introduction of new goods and services that are not currently available in the market. ❑ Market Expansion: Some of the ways that can assist a business grow its market share and customer base include venturing into new markets and developing new products for the unsaturated markets. ❑ Competitive Advantage: Businesses which are able to locate and fulfill latent demand are likely to receive more business than their competitors owing to their perceived creativity and attentiveness to the needs of the public. www.tutorhelpdesk.com
Strategies to Capture PIE: ❑ Innovation: This can involve capturing latent demand through the creation of new, unique products or services. Innovation in terms of enhancement of the existing product to meet the consumer needs to a greater extent. ❑ Marketing: Rogorous marketing strategies can be adopted to educate consumers about the improved features of products to meet their needs. ❑ Distribution: Making sure that the right products are available in the right location and at the right time is always important. This may require the improving distribution network and logistics. ❑ Pricing: When it comes to pricing models, the competitive and value-based pricing strategies can play a vital role in targeting price-concious segments of the market and turning latent demand into actual demand. www.tutorhelpdesk.com
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“ ” Conclusion Conclusion www.tutorhelpdesk.com
The concept of latent demand provides a great potential to increase revenue and market share for industries through making enhancements in its products or services or developing new products to meet the demands of customer. Any company that has the ability to discover and fullfill these unmet needs is sure to benefit. www.tutorhelpdesk.com
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