Why Is Social Media An Important Part Of Inbound Marketing

2. Why Is Social Media An Important Part Of Inbound Marketing? • Well, as we know, traditional old-school marketing methods are not as helpful as they were in the past. Consumers are more likely to be annoyed by pop-up ads and hard sells than they are to be interested. Nowadays, people like to choose when, how, and whether they receive marketing communications. According to research, almost 62% of companies use YouTube to post video content, and 90% of people say YouTube is where they find new brands or products.

3. What is Inbound marketing? • Simply put, inbound marketing offers your business a way to attract more high-quality leads by allowing the consumer to decide. This procedure in business is based on creating one-of-a-kind content ideas (like keywords, blog, SEO) that can draw your target audience. • Getting in contact with the visitors before the buying cycle can make you a brand preference, & further on, leading them to convert into leads. 

4. Connect With Your Target Audience & Drive Content Creation • Social media makes it easier for customers to contact you. Where do you turn for information when you have a question or a problem with customer service? Likely, you turn to the internet, and so do your customers. • Today’s audience expects value from businesses that use social media to build customer relationships. Relevant and informative content will attract your target audience. They will shift toward someone they can relate to and understand their needs. Social media allows you to build a connection with your audience by letting you interact with your audience through comments or replying to their positive & negative reviews.  

5. Create Brand Awareness • The level of awareness the audience will have related to you is the number of audiences you will influence to turn them towards your brand. Social media is one the best, easiest, & most cost-effective ways to grow your brand awareness.  • Besides, that social media will get you direct traffic to your website by boosting search engine ranks and brand value over the different search engines. As we know, in today’s world of smartphones, everything is just a simple click away which is the opportunity for you to engage with your audience. Social media platforms like Facebook and Twitter showcase your brand or product in front of your target audience. 

6. Makes your brand relevant & helps establish authority • If people are aware of your brand, congrats, you passed the phase of influencing them of your business. But how will you reach higher-brand authority over the SERP, you might wonder? It’s simple when more & more audience talks & start sharing your business info, giving recommendations. The website traffic will increase as well. Also, most consumers likely go for the recommendations and opinions of others. So, when a satisfied client shares a positive review about your brand/business, your brand’s authority elevates instantly. • According to research, more than 86% of consumers go for a brand personality that is genuine and authentic. [2]

7. Improve Customer Engagement & Inspire New Business Ideas  • Social media mainly focuses on attracting, converting, and engaging audiences to bring in promoters, leads, and visitors. Engaging with your audience will get you plenty of new ideas and suggestions for your brand. You can ask them questions or figure out how to promote your service. With such insight, you can know what your business lacks or what needs to improve. • That’s why they say to keep your eyes open and listen closely to what your customers are saying & boom! You will never run out of ideas. 

8. Improve SEO  • Utilizing social media to interact with and promote content will boost the exposure level of your business. Moreover, experts and influencers will link to your content when your brand’s social media marketing gains authority and credibility. As a result, your overall SEO will improve.