What is Conversion Tracking and Why Do You Need it_

1. What is Conversion Tracking and Why Do You Need it? info@turboanchor.com www.turboanchor.com

2. Why What is Conversion Tracking and Why Do You Need it? You’ve got your advertisement strategy laid out, and you’ve made the ads you want to post, even your Google ads campaign is up and running. Your keywords have started to generate a good number of clicks. But what happens after? Unless you have set up conversion tracking you can’t tell if those clicks are resulting in sales. info@turboanchor.com www.turboanchor.com

3. Why What is conversion tracking? Conversion tracking is the process through which a company keeps track of customers’ steps to accomplish a business goal. These activities include subscribing to a newsletter, downloading a content offer, or putting something in your shopping cart. As customers progress toward conversion, conversion tracking may be used to assess the success of an advertising campaign, a design modification, and other marketing elements. info@turboanchor.com www.turboanchor.com

4. Why Types of conversions There are two main ways for conversions to occur: Online and Offline Online Conversions (website conversion) These conversions happen on the website. An example is a click that leads a consumer to your website. That leads them to add products to their cart and buy them. Offline Conversion: This conversion happens off of your site or offline. For example, a consumer looks at your products online and then after a few days purchases them from a physical store. These two are the main two types but there are also two more types that fall under the online category. They are: URL/Page conversion: This type of online conversation happens when a consumer lands on specific pages of your website. For example, your ad leads them to a specific product category on your website. info@turboanchor.com www.turboanchor.com

5. Why is conversion tracking important? The main purpose of conversion tracking is to see how effective your ad campaign is. This is measured in terms of consumer interactions and your conversion goals. When you are tracking conversions you will be able to: Identify which ads, ad groups, keywords, and campaigns are bringing in the most conversions that you are looking for. Assessing your return on investment (ROI) can help you decide how much to spend on advertising for your next campaigns. Use several Smart Bidding tactics to automatically optimize your campaigns in accordance with your conversion objectives. www.turboanchor.com info@turboanchor.com

6. How does conversion tracking work? To begin conversion tracking so-called conversion activities must be established before conversion tracking can begin. Conversion actions can be built in analytics programs like Google Analytics or, in the case of digital advertising campaigns, on all of the main ad networks. www.turboanchor.com info@turboanchor.com

7. Conclusion If you want to evaluate how well your marketing is working and how people are interacting with your website and content, tracking goal conversions in Google Analytics is essential. You’re flying blind without precise conversion information. To get useful data that you can use to make informed decisions, setting up goals in your Analytics account is a wonderful place to start. Setting up objectives in your Analytics account is a great way to gather important data that you can use to make educated decisions. info@turboanchor.com www.turboanchor.com

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9. Thank you! info@turboanchor.com www.turboanchor.com