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What Is Bluetooth Proximity Marketing

Proximity marketing is a technique to target customers at the right time and place, based on their precise location. It delivers one-of-a-kind results for businesses in combination with the right advertising strategies and tools. With time most companies, brands, and shopping malls are shifting toward new technology like proximity marketing as it offers vast potential not just to deliver coupons, vouchers, and discount codes. On top of that it helps you to learn more about your audience and their interests. As itu2019s a great medium for storing data.

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What Is Bluetooth Proximity Marketing

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  1. What Is Bluetooth Proximity Marketing? • Proximity marketing is a technique to target customers at the right time and place, based on their precise location.  It delivers one-of-a-kind results for businesses in combination with the right advertising strategies and tools. With time most companies, brands, and shopping malls are shifting toward new technology like proximity marketing as it offers vast potential not just to deliver coupons, vouchers, and discount codes. On top of that it helps you to learn more about your audience and their interests. As it’s a great medium for storing data.

  2. Proximity Marketing Campaigns  • Proximity marketing campaigns are also known as “Hyperlocal marketing.” It’s a little different from traditional old-school marketing techniques. In this marketing, a targeted campaign is designed to target a specific location. People will interact more with those campaigns to which they can relate too. • So how is a proximity marketing campaign run? Well, smart beacons are used to send advertisement packets (which contain information like introduction statements, access address, CRC, and Bluetooth sender addresses) as short-range signals in remote locations. The sole purpose of this marketing strategy is to boost the footfall of consumers in a store

  3. How does Bluetooth Proximity Work? • Bluetooth proximity marketing consists of a setup in which BLE beacons are used to send info (like text, audio, or video) to Bluetooth-enabled devices. A personalized promotional advertisement (Get discounts, buy one get one free) will appear when a customer enters the store with an Android or an iOS app that supports Bluetooth low energy. Although users can turn these notifications off, most prefer receiving personalized content. Besides that, brands also provide Wifi service to send customers promotional adverts.  • Therefore, going for Bluetooth technology is a good option as it has a high success rate. Bluetooth beacons are less costly, have a relative-to-the-point implementation procedure, and operate as planned. Beacons are deployed across different sectors, from large retail stores (like Walmart) to small-scale businesses, bringing a much greater ROI.

  4. The technology used in  Bluetooth Proximity Marketing?  • QR Codes  QR codes are one of the most old-fashioned compared to others, but it’s one of the easiest to install and cheapest. Used by different marketers widely these days and over the last couple of years. The concept behind a QR code is to create a scannable image on a smartphone. QR codes contain web address information and links redirecting users to a particular website. Nowadays, smartphones can scan QR codes, so for someone running a business who decides to go for QR code service, you only need a QR code generator that is easily available on the internet and a printer to set things up.

  5. GPS • Similar to BLE, Geofencing with GPS also requires the user to enable location services on their phone and have a way to communicate with you – such as an app for their smartphone. You might have thought that whenever you cross a store, you get an app notification that says, “Flash sale 50% off” or Buy One Get One Free! Well, that’s because every time a mobile device enters or leaves a geographical boundary, known as a geofence. Bluetooth, GPS, geotargeting, and geofencing can target a specific customer location. 

  6. BLE Beacons  • As we talked about earlier, BLE, also known as Bluetooth low energy, functions similarly to wifi access points as its widely accessible technology. You can easily track and engage with customers by installing mobile applications and setting BLE beacons around the premises.  • BLE provides the highest accuracy through proximity detection and doesn’t drain your device battery as it consumes less power. 

  7. Final Thoughts  • In the end, we can say with all the information mentioned above. You can choose the technology that best works for you and use it in various ways, depending on your business infrastructure & your target audience. You can boost your sales and number of store footfalls by using different BLE devices and proximity methods.

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