What are Negative Keywords & How Can They Be Used

2. What are Negative Keywords?? • Keywords are words and terms people type into search engines to search for something online. In other words, keywords are a channel to connect your website with the intended audience, also called “search queries”. Keywords are one of the chief components of Search Engine Optimization (SEO). Proper utilization of SEO keywords helps the website rank higher & outsmart the competition.

3. Types of Negative keywords • Negative keywords play a vital role in managing your Google ads campaign. Adding negative keywords can exclude your ads from specific queries, assuring that your ads are just delivered to the most relevant users. • Following are the negative keywords match types,

4. Negative Broad Match • – It stops ads from showing up for searches that contain every term (in any order) of your keyword. Your ad can still appear for searches, including a term within your keyword.  • For example, Suppose you are selling cricket shoes and don’t want to appear for the search term cricket tournament. In that case, you might consider adding cricket tournaments as a broad match negative keyword.

5. Negative Phrase Match • – It stops ads from appearing for searches containing your exact keyword that may have words before or after. Using this type of targeting, you ensure ads won’t appear in unrelated searches, such as those that include synonyms or different phrases. At the same time, letting you focus your marketing efforts on drawing the desired audience.

6. Negative Exact Match • – It excludes ads from appearing for searches that contain your exact keyword as it is, with no variations or different words. The syntax for your keyword is to put it in brackets ‘[ ]’. • For Example, the keyword here is [Track Pants]

7. Adding Negative keywords in Google Ads • First, click on the keywords from the page menu on the left. • Click Negative keywords. • Then select Add negative keywords or create a new list. • Choose whether to add negative keywords to a campaign or an ad group, then select the specific campaign or ad group. 

8. Adding Negative Keywords in Bing Ads • First click on the Keywords tab and then on the View drop-down menu. • Select ‘Negative Keywords’ from the drop-down menu • Then click on the campaign or ad group you want to add the negative keyword and click on ‘Add Negative Keywords. • Select your campaign or ad group and add the negative keywords.

9. Negative keywords on Amazon  • Phrase Match – It stops ads from displaying in searches that include phrases specified by you. These are sets of words presented in a suggested sequence that might contain plural values and spelling mistakes. Phrase-match keywords are marked with quotes around them: “car wash” • Exact Match – You tell Amazon that the search query has to match your keyword exactly. Exact match keywords are formatted with brackets around them: [car wash]