How to Reduce CPC in Google & Facebook Ads_

2. How to Reduce CPC In Google Search Ads? 1- Go for Long – Tail keywords Firstly if you plan to reduce your cost per click, you need to take notice of the keywords you are bidding on. In simple words, phrases that consist of 4 or more words are known as “Long-tail keywords”. 2- Focus on Improving your Ads & Landing page Quality Score Well, a quality score is Google’s rating that google assigns to every advertisement. For the significance of your keywords, landing page experience, and ad click-through rate. The Quality score specifies the position of your ads and the amount you’re supposed to pay for each click. The score is multiplied by your bid to determine your rank in the ad auction. So with a higher quality score, you get a higher ad rank and can also lower your cost per click.

3. 3- Use Negative Keywords Negative keywords are additional keywords that you add to your campaigns and ad groups that you don’t want your ads to show. The best way to reduce CPC is to let Google know about the keywords you don’t want to appear in your ads. They can turn out to allow your business to reach its potential audience and avoid wasting costs on unnecessary clicks that don’t deliver results. The success of any paid campaign or ad group is determining who you’re specifically targeting to maximize CTR & conversions eventually—targeting relevant keywords and improving your bidding keywords to boost relevancy and ROI. 4- Change Your Bidding Strategy The next move should be adjusting your bidding strategy. Everyone is likely aware that Google Ads offers multiple bidding strategies, even a few automated bidding strategies. These automated bidding strategies are, • Enhanced CPC • Maximize clicks • Maximize conversions • Target CPA

4. 5- Lower Your Keywords Bids Everyone should be aware that keywords play a vital role in ad positioning. Setting keywords bidding can result in your page or business appearing at the top, in between, or at the end of the result page. Trying out different keyword bids will get you the data needed to determine which ad position works well for you. Often the second or third position on the search page gets the best results. Someone concerned about seeing a major drop in conversion volume can start reducing their bids up to a certain amount ($0.50–$1) and check it out for a week, and then check out its effects on your results.

5. How to Reduce CPC In Facebook Ads? 1- A/B test your ad copy This method is the relatively simple and cheapest way to optimize your click on Facebook by slightly adjusting your ad copy. You’ll be amazed to know how two different ads within the same ad set can draw in two entirely different average CPCs. These results are a possible cause of Facebook using machine learning to rank your ad. These ads show people based on two main factors: audience targeting selected by advertisers and the results of your ad. If your ad copy and images don’t drive actions, you’ll pay more for that ad’s click.

6. 2- Optimize your ad targeting First of all, rather than allowing Facebook to select your audience, pick the interests and the geographic locations yourself so that you can target those that best suit your interest. Secondly, the best way to optimize the CPC of your Facebook ad campaigns is to target a more specific audience with highly relevant ads. You will only bid on who you want to reach by narrowing your target audience. 3- Separate Campaigns As Per Device Targeting Unlike desktop, CPC is much lower on mobile devices. There is quite a difference in the size of images, and the same goes for ad copy for every other device. Going for a single-sized fit for all doesn’t work well. Therefore, splitting your campaign according to devices and content placement and using the right images fit precisely into that place.

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