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8 Best! Types of Paid Ads Which You Can Go For

Following are the types of paid ads that you can use to reach more leads for your business:<br>1. Search ads<br>Search ads are one of the most common pay per click advertisements. Itu2019s a method of placing online advertisements on web pages that show results from search engine queries. These ads are displayed at the top and bottom of search engine results every tim

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8 Best! Types of Paid Ads Which You Can Go For

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  1. 8 Best! Types of Paid Ads Which You Can Go For • As we know, business is all about spending a dime today and making a dollar tomorrow. We have various types of paid ads and PPC ads in the digital marketing world. • That we can use to drive valuable leads for a business. There are more chances of PPC visitors converting than organic traffic. So, the question arises: What types of paid ads should you go for your business?

  2. 1. Search ads • Search ads are one of the most common pay per click advertisements. It’s a method of placing online advertisements on web pages that show results from search engine queries. These ads are displayed at the top and bottom of search engine results every time a user searches with certain keywords. As these ads are text-based without any visuals.   • Example, when you’re trying to search for a hospital on your browser and you see an advertisement of a clinic in the form of a banner below or above the search bar, that’s because of the unique keywords.

  3. 2. Display ads • The first step of starting a business or promoting a service is to develop a marketing presence & how’s that possible? By designing a brand image that is possible with display advertisements. Display ads are typically graphical presentations that can be banner ads, videos, or search engine ads. People often get confused between search ads and displayed ads. Unlike search ads that are only based on all text, display ads include visuals like photos, videos, or text

  4. 3. Social ads • Social advertising is the most popular form of advertising. It is basically a process of creating and deploying clickable ads to reach target audiences. Furthermore, you can reach them through social media platforms like Facebook, Twitter, linkedin, pinterest. Brands use social advertising campaigns to build brand awareness, generate leads, or capture sales revenue. Social advertising is particularly effective at driving engagement and conversions. The prime reason brands and companies go for social media advertising is that it helps you target leads more precisely.

  5. 4. Remarketing ads • Firstly, remarketing ads are types of PPC campaigns that allow you to customize display ads campaigns for people who have previously visited your site and tailor your ads to these visitors when they browse the web and use apps. It helps you reengage your audience and often push them to convert to potential customers. 

  6. 5. Google shopping • Google shopping ads are another form of PPC advertisement. Ads are displayed in the form of a carousel above the search results which contains information like price, images, color, size of the product. It’s just like going window shopping in which a user doesn’t needs to hop on a website. Such ads are created by using data attributes from the product information and submitting it into the Merchant Center data feed

  7. 6. Local service ads • Well speaking, Local Services ads help you connect with people who search for the services you offer. These ads are only limited to the businesses like plumbers, mechanics, electricians, locksmiths. These ads will show up to customers in a specific area, and you only have to pay if a customer contacts you directly through the ad

  8. 7. Gmail sponsored promotions • Well, with the help of Gmail sponsored promotions or ads, you can directly target the audience by landing straight into their inboxes. These ads show up at the very top of the inbox. Also, another key factor that differentiates these ads from regular emails is the bolded subject line. Such ads consist of two creative elements: a teaser ad and an expanded ad.

  9. 8. Instream ads • Finally, there comes Instream ads. The videos which are streamed before, during or at the end of a video a viewer is already viewing are known as Instream ads. These ads are displayed mostly on Youtube, and these sponsored ads can be in the form of full-screen, non-skippable or a small sidebar ad. It’s considered one of the best forms of PPC ad type as we all know Youtubeis one the most used platforms in the word. So reaching out to an audience is way much easier and more effective.  

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