1 / 11

Digital Marketing Courses in Pune With Certification & Job

TIP is the Best Training Institute for Digital Marketing Courses in Pune. Get Certified & Placements Assistance at Affordable Fee Structure.

Toufique
Download Presentation

Digital Marketing Courses in Pune With Certification & Job

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITALMARKETING STRATEGY, IMPLEMENTATIONANDPRACTICESeventhEdition Part1 Digitalmarketingfundamentals Chapter1 IntroducingDigitalMarketing

  2. Chapter1–IntroducingDigitalMarketing • MainTopics: • Howdigitalmarketinghastransformedmarketing • Whataredigitalandmultichannelmarketing • Introductiontodigitalmarketingstrategy • Introductiontodigitalmarketingcommunications • CaseStudy: eBaythrivesintheglobalmarketplace.

  3. Howdigitalmarketinghastransformed marketing • Digitalmarketingisabout: • Audiences • Digitaldevices • Digitalplatforms • Digitalmedia • Digitaldata • Digitaltechnology

  4. Figure 1.1 Customer lifecycle marketing touchpointsummaryfor aretailer Source:SmartInsights(2017)

  5. Whataredigitalandmultichannel marketing? Digitalmarketingcanbedefinedas: Achievingmarketingobjectivesthroughapplyingdigital mediadataandtechnology

  6. Paid,ownedandearnedmedia

  7. Themarketingtechnologylandscape Source:With permission– Chiefmartec.com

  8. Introductiontodigitalmarketingstrategy Keyconsiderations: Keyfeaturesofdigitalmarketingstrategy Applicationsof digitalmarketing Benefitsof digitalmarketing

  9. Mini Case 1.2 Zalando exploits the power of digitalmediaanddistributiontogrowa multi- billionEuro businessinlessthan5years.

  10. Figure 1.5 Summary and examples of transactionalternativesbetweenbusinesses, consumers andgovernmentalorganisations

  11. Case study: eBay thrives in a global marketplace Keycontent: Mission Revenuemodel Proposition Competition Objectivesand strategy Case Question: Discuss how eBay has had to evolve its online brand proposition and communicate it to achieve continuedgrowth

More Related