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Top Five ways blockchain will impact search marketing

Top Five ways blockchain will impact search marketing

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Top Five ways blockchain will impact search marketing

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  1. Top Five ways blockchain will impact search marketing

  2. Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it.

  3. 1. Blockchain will make ads trustworthy Consumers hate advertisements for a number of reasons, but by and large the most common is that they simply think advertising technology is untrustworthy. Nobody likes feeling as if they are being surveilled 24/7, and few people trust digital advertisements that appear on their screen enough to click on them, even if its contents are interesting. Blockchain technology promises to help this problem by securing the ad supply chain and making the marketing process more trustworthy to consumers everywhere.

  4. 2. Blockchain is delivering ad transparency Elsewhere, blockchain services will be applied to make ads more transparent in an effort to win over the trust of skeptical consumers. Companies like Unilever are now teaming up with the likes of IBM on blockchain projects that they hope will disclose information about their business footprint and the way they collect and utilize information on customers.

  5. 3. Blockchain is changing ad payments Blockchain technology will also impact search marketing by disrupting the way that advertisement payments are facilitated. Companies like Amino Payments will soon be springing up left and right as the market for blockchain services grows larger and larger. These businesses will help mainstream blockchain-powered ad buys that make use of interesting smart contracts.

  6. 4. New advertising ecosystems are springing up Some of the ways that blockchain is impacting search marketing are truly monumental. Blockchain technology is helping new advertising ecosystems get on their feet, for instance, with nascent companies like Adshares that are working hard to create a blockchain-based advertising ecosystem.

  7. 5. New blockchain browsers will reshape user experiences Finally, the digital experience of the average consumer will be fundamentally changed by the introduction of blockchain browsers. Browser options like Brave are becoming more popular and grabbing headlines as they promise a privacy-respecting internet experience that features more honest and safer ad tech.

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