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Lawyers often experience social anxiety when entering a networking event, especially if it is the first time they have interacted with the folks who are there.
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Lawyers often experience social anxiety when entering a networking event, especially if it is the first time they have interacted with the folks who are there. This is a perfectly normal reaction, even for the seasoned networker.
Do Some Digging in Advance • Once registered, it's a good idea to find out who else will be attending the event. The event organizer usually has a list of attendees which may be available to you in advance. If not, social media is another way to find out who is attending.
Set Your Sights on Your Targets • The topic of every seminar you attend, the quality of every contact you choose to make, and the target market you want to reach should be aligned in advance with your overall business objectives.
Keep the Ball in the Air • What do you say after the initial introduction? You ask questions instead of talking about yourself. Before you walk into the networking event, formulate open-ended questions that will cause new acquaintances to talk about their work, their families, and their interests.
Use Breaks for More than Restroom Visits • At many big events, break periods provide opportunities to schedule follow-ups with prospects or colleagues. Use that time to build on the rapport you have built so far by creating a next step that will advance the relationship you want to create.
Dive Deeper into the Organization It is a good idea to become active in one or two organizations that automatically put you in contact with your prospects. Just remember though…being active means more than attending luncheons. You will develop advantageous relationships only if you work side by side with the members who can potentially hire you or refer you.
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