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Native ads are a type of paid ads that match the look and feel of the platform. It natively adopts the appearance of the website, which makes it a part of it. So the visitor can read the advertisement as a part of the content, not as an advertisement, and skip it. That makes the Native ads different than other ads format.
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REASONS TO USE NATIVE ADS
INTRODUCTION Native ads are a type of paid ads that match the look and feel of the platform. It natively adopts the appearance of the website, which makes it a part of it. So the visitor can read the advertisement as a part of the content, advertisement, and skip it. That makes the Native ads different than other ads format. It features recommended content on the feed of social platforms Facebook, Instagram, and Twitter. not as an such as
REASONS TO USE NATIVE ADS HIGH CTRS Native ads have an ad format called In-feed placement which adapts the design and increases the CTR to 5 to 8x. COST EFFECTIVE Native ads give a high click-through rate and engagement compared to the investment. DATA INTELLIGENCE In native ads, you can build the campaign better every time by researching which is working better for you. ENGAGEMENT RATE In native ads, customers give similar engagement to the ads as they give to the content. BRAND LOYALTY Native ads perform well in building awareness by explaining the brand in detail through native ads. TARGETING Native ads allow you to target your customers through contextual, demographic, Location, or intent-based.
SOURCE https://poweradspy.com/steps-to-start-b2b-native- advertising/