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'Everybody Famous' Launch

Slideshow about 'Everybody Famous' Launch by Tom De Ruyck

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'Everybody Famous' Launch

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  1. Everybody Famous, a co-inspiration platform Tom De Ruyck, Head of Research Communities, InSites Consulting @tomderuyck #mroc

  2. It is time to re-invent advertising (research)! Because power has shifted to the consumer.

  3. Get used to it and understand how to lead instead of how to control.

  4. Bringing ‘real people and their real stories & emotions’ into the ‘creative space’.

  5. A community at the core of a new generation agency. Always-on research & connection with consumers.

  6. 150 30 WHO? Dunbar’s number: 150 members is the maximum number enabling social interactions on a community.

  7. i•den•ti•fi•ca•tion [ahy-den-tuh-fi-key-shuhn,] noun The convergence of brand's values with that of the person, and the degree to which the brand is regarded as having personal relevance. Typically represented by concentric circles moving closer. You Brand WHO? What is connecting community members? Importance of brand and/or topic involvement.

  8. WHAT? Commitment from community members. Meet & greet, taking them on a guided tour, giving back.

  9. Being able to mix The story Equilibrium WHAT? Creating an experience is hard work. Creating the right mix.

  10. Pictures Pictures

  11. HOW? Give back. Let them feel that they are part of the team!

  12. Create engaging experiences that inspire and are worth sharing @tomderuyck

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