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Co-Everything: the Itch of Users in Innovation

Slideshow about Co-Everything: the Itch of Users in Innovation by Tom De Ruyck

TomDeRuyck
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Co-Everything: the Itch of Users in Innovation

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  1. The IKEA effect Labor enhances affection for its results, when it is fruitful.

  2. A world of Crowd-Everything

  3. Broadcasting Oliver records songs in his home studio and publishes them on his YouTube channel.

  4. Improving Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.

  5. Crowdfunding Ian raises money to produce the film he’s featuring in.

  6. Presumers Consumer involvement before launch. http://www.madera.com.au

  7. The crowd’s got talent User-generated Muji products outperform their designer-generated counterparts.

  8. Watch out for a parallel universe

  9. Be Open Be Agile

  10. DNA of collaboration methods

  11. Innovation beyond the product

  12. Holistic brand design Bare Escentuals embeds a simple "swirl, tap, buff" ritual into every brand experience.

  13. Product service system BMW plans to offer i3 owners use of longer-range BMW vehicles for out-of-town journeys.

  14. Experience environment Amazon Kindle highlights passages that were highlighted by others.

  15. Join forces. From crowd-everything to structural collaboration.

  16. Join forces. From crowd-everything to structural collaboration. Ethnography

  17. Insights are key

  18. The Heineken concept club Heineken Open Design Explorations

  19. The Heineken concept club The stories of 120 clubbers inspire the creation of a visionary pop-up club.

  20. Connecting Discovering Getting a drink Dancing Cooling down Ending the night

  21. From insight to impact

  22. It is so frustrating not to be noticed by the bartender! I’m clearly trying to get his attention, however others are being served before me.

  23. From insight to impact Order a beer by tapping the bottle-shaped icon on the interactive bar surface.

  24. Heineken’s ‘Open Design Explorations’ Edition 2: the lounge

  25. Join forces. From crowd-everything to structural collaboration. Co-creation

  26. Air France & KLM transfer journey Engaging frequent flyers in the creation of a positive transfer experience.

  27. Offer them the tools to collaborate Timed challenges and gamification stimulate a collaborative and creative setting.

  28. What has changed since 1982?

  29. Innovation in a Conversation Nation Internet users (per 100 people) International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.

  30. High involve- ment Independent innovators Social influencers Social indepen- dence Inter- personal influence Laggards Followers Low involve- ment

  31. Not only can they collaborate, they want to

  32. And Gen Y? They demand to

  33. Find them in their natural habitat People with similar interests have a tendency to unite in (virtual) communities.

  34. Define the solution space with insights Find the right users for rich co-creation Develop new ideas together

  35. Co- isn’t short for consumer

  36. Join forces. From crowd-everything to structural collaboration. Back end of innovation

  37. Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.

  38. Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.

  39. Let’s get started

  40. Ready It starts with you.

  41. Set It’s a marathon. Not a sprint.

  42. Go The world is your playground.

  43. Takeaways

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