COM 302 UOP Course Tutorial/Uoptutorial - PowerPoint PPT Presentation

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COM 302 UOP Course Tutorial/Uoptutorial

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  1. COM 302 UOP Tutorial Course For More Course Tutorials Visit www.uoptutorial.com

  2. COM 302 UOP Tutorial Course COM 302Entire Course COM 302 WEEK 1 INDIVIDUAL ASSIGNMENT MARKETING COMMUNICATIONS PROCESS • COM 302 Week 1 Marketing Communications Process • COM 302 Week 2 Advertising Media Mix • COM 302 Week 2 Sales Promotion and Advertising • COM 302 Week 3 Building New Brands • COM 302 Week 4 Direct Marketing • COM 302 Week 5 Internet-Based Marketing Blog • COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion • Week 1 Individual Assignment Marketing Communications ProcessResources: Ch. 1 & 5 of Advertising and Promotion and the University LibraryWrite a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.

  3. COM 302 UOP Tutorial Course COM 302 WEEK 2 INDIVIDUAL ASSIGNMENT SALES PROMOTION AND ADVERTISING COM 302 WEEK 2 LEARNING TEAM ASSIGNMENT ADVERTISING MEDIA MIX • COM302 Week 2 Individual Assignment Sales Promotion and AdvertisingResource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing CommunicationsSelect a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One. • Learning Team Assignment: Advertising Media MixResources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and PromotionReview the sample entry in the matrix.Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:

  4. COM 302 UOP Tutorial Course COM 302 WEEK 3 LEARNING TEAM ASSIGNMENT BUILDING NEW BRANDS COM 302 WEEK 4 LEARNING TEAM ASSIGNMENT DIRECT MARKETING • Week 3 Assignment Building New BrandsResources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing ExcellenceConsider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. • Week 4 Assignment Direct MarketingResource: Ch. 14 of Marketing: Real People, Real ChoicesContinue working on the Week Four Learning Team Assignment: Direct Marketing.Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.

  5. COM 302 UOP Tutorial Course COM 302 WEEK 5 INDIVIDUAL ASSIGNMENT INTERNET BASED MARKETING BLOG COM 302 WEEK 5 LEARNING TEAM ASSIGNMENT SOCIAL AND ETHICAL ASPECTS OF ADVERTISING AND PROMOTION • Week 5 Individual Assignment Internet-Based Marketing BlogResources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and PromotionVisit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.Select one of the websites for this assignment. • Week 5 Assignment Social and Ethical Aspects of Advertising and PromotionResources: Ch. 22 of Advertising and Promotion and the University LibraryDebate one of the following social or ethical issues:Advertising is informative. vs Advertising is manipulative.Advertising creates and perpetuates stereotypes.

  6. COM 302 UOP Tutorial Course For More Course Tutorials Visit www.uoptutorial.com