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Attribution Doesn’t End at Install

Install attribution gets a lot of love from marketers and attribution providers alike, and understandably so: Spending on app install advertising grew by 15.5% in 2023, outpacing overall digital ad spending. Marketers rely on attribution data to discern exactly which of their precious dollars convert to app downloads. It provides the foundation to understand campaign effectiveness, determine marketing channel mix, and optimize budget allocation. Though the spotlight typically shines on user acquisition, the role of attribution data extends far beyond installation.

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Attribution Doesn’t End at Install

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