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The Role of Marketing Analytics in Marketing Strategy formulation

For any kind of business, irrespective of number and size, a great marketing strategy has always played a significant role. Marketing strategy is important to bring focus and meet organisational goals and objectives. At every stage of a businessu2019s endeavours, it is important to have a strategy in place.

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The Role of Marketing Analytics in Marketing Strategy formulation

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  1. The Role of Marketing Analytics in Marketing Strategy formulation For any kind of business, irrespective of number and size, a great marketing strategy has always played a significant role. Marketing strategy is important to bring focus and meet organisational goals and objectives. At every stage of a business’s endeavours, it is important to have a strategy in place. A marketing strategy is the business’s overall game plan for reaching prospective leads and turning them into customers of the products or services the business provides. Generally, it involves the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter Drucker How to leverage Marketing Analytics and drive superior growth An ideal marketing strategy first focuses on available resources ensuring to cover details of the customer journey and better visibility to each department. This further helps to make the best use of resources to generate sales and increase competitive advantage. There is no question that effective marketing is achieved with a considered, well- informed marketing strategy. Including marketing analytics as an element in marketing strategy enhances the ability to have clear, realistic, and measurable marketing objectives for your business. Marketing analytics is the practice of managing and studying data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. In any organisation, the skillful application of marketing metrics and analytics, marketers get a closer understanding of the ROI of each programme and thus forecast future results. With 78% of B2B marketing executives currently measuring the impact of their marketing programmes on revenue, it’s clear that more businesses are getting on board with marketing analytics, even if they were a bit hesitant before.

  2. Need for professionals to include Marketing Analytics in their repertoire With the help of a certification course in advanced marketing strategy and analytics, enterprise marketers can fuel growth by obtaining invaluable data. Using analytics, marketeers meticulously compose and implement the data to boost the business in the long run. According to a report by National Association of Software and service companies, titled ‘Future Skills Talent in India’, the demand for digital talent jobs in the country is about eight times the size of the fresh talent pool and the gap will increase to 20 times by 2024. Why Learn? A certification in Marketing Analytics enables marketers to convert data into information, compare, measure, manage, and analyse marketing performance to maximise its effectiveness, optimise return on investment (ROI) and stay goal oriented. Join IIM Kashipur’s Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics Marketing analytics is attracting importance in identifying business opportunities and upgrading operational processes. Currently, almost every business requires data in tremendous quantity for marketers to overcome their operational challenges. As a matter of fact, the global marketing analytics market is expected to reach $5.52 billion by 2025 (Verified Market Research). By the end of the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA), you will learn how to develop conceptual foundations of marketing, advanced strategic marketing mindset, and analytical capabilities by using a mix of relevant frameworks, techniques, case studies, and practical exercises in a simulated environment. It is uniquely designed to enhance practical learning by judiciously mixing online and offline learning sessions. It will help you build a solid foundation in marketing strategy and analytics This advanced marketing strategy and analytics programme is for professionals who want to develop a strategic approach to create avenues for growth in their organisation.

  3. It is ideal for emerging and mid-level professionals keen to develop a strategic marketing orientation and accelerate their career by applying strategic thinking and analytical skills to drive business growth. To know more: https://timestsw.com/course/iim-kashipur-post-graduate- certificate-programme-in-advanced-marketing-strategy-and-analytics/

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