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One of the biggest mistakes you can commit is diving into the website design process without having a clear plan in place. Without goals spelled out, it's difficult for the company designing the site to know what you need or how to gauge success. Before you start working with a Chicago website design company, make time to know precisely what you need your site to accomplish.
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Mistakes to Avoid When Working with a Chicago Website Design Company
Not Defining Clear Goals Before Starting One of the biggest mistakes you can commit is diving into the website design process without having a clear plan in place. Without goals spelled out, it's difficult for the company designing the site to know what you need or how to gauge success. Before you start working with a Chicago website design company, make time to know precisely what you need your site to accomplish. Is it generating leads, selling products, making brand recognition, or providing customer service? After establishing the objectives, the firm can structure, write, and code the website to best serve your business needs.
Hiring a Design Firm Based on Price Alone It is easy to want to choose the lowest-priced web design services in Chicago, particularly if your budget is low. However, only considering price tends to result in poor results, surprise charges, or a site that fails to perform properly. An established design company charges what they are worth in terms of experience and capability. They provide value by designing a site that is user-friendly, attractive, and search engine-friendly. Investing money in quality design now saves you money and headaches later.
Ignoring SEO from the Beginning Search Engine Optimization (SEO) is essential to enable your site to be found by your prospective consumers. Unfortunately, the majority of businesses ignore SEO in planning their website, and thus, their site may look great, but it is not visited. A professional Chicago web design company that is professional will know the basics of SEO and incorporate it into the site beforehand. This involves optimizing page speed, the use of proper tags and keywords, and structuring the site in a way that is easy for the search engines to crawl. Don't just mention SEO as an aside—integrate it into your website plan.
Not Requesting a Mobile-Friendly Design With everyone accessing the internet via their phones, having a mobile-friendly website is no longer a choice. One of the biggest mistakes is not considering mobile responsiveness when dealing with web design services in Chicago. Your Chicago web development company needs to design a site that looks and works perfectly on every platform—desktops, tablets, and phones. Mobile responsiveness optimizes the user experience, facilitates SEO, and ultimately helps your business by exposing it to the public more.
Underestimating the Importance of Content Design is important, but content is what drives your message and interacts with visitors. Some businesses believe the design company will do all of the content, or don't even consider developing content. Have a content strategy ready prior to or during designing. Good quality content needs to be concise, engaging, and SEO-friendly. Whether you produce it in-house or outsource it to a professional, having quality content ready will allow the design company to create a coherent and effective website.
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