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Self Test Questions Which barrier to entry is based on high production volumes that result in low overall costs compared to competitors: switching costs supplier power economies of scale buyer power government policy Self Test Questions

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self test questions
Self Test Questions
  • Which barrier to entry is based on high production volumes that result in low overall costs compared to competitors:
    • switching costs
    • supplier power
    • economies of scale
    • buyer power
    • government policy
self test questions2
Self Test Questions
  • When a firm matches its distinctive competences to factors critical to industry success, it achieves:
    • parity in its industry
    • a market foundation
    • competitive advantage
    • industrial alliance
self test questions3
Self Test Questions
  • Which of the following is one of the generic strategies for competitive advantage identified by Michael Porter and discussed in your text:
    • market penetration
    • product diversification
    • market segmentation
    • product differentiation
    • product development
self test questions4
Self Test Questions
  • Consumers pay a premium to an iPod digital music player from Apple Computer. The iPod is characterized by distinctive styling and superior ease of use; Apple currently commands about 80 percent of the market for digital music players. Which of Porter’s generic strategies best describes Apple’s approach with its iPod:
    • cost leadership
    • differentiation
    • cost focus
    • focused differentiation
self test questions5
Self Test Questions
  • Iridium Satellite LLC offers satellite Internet service with global coverage to customers who operate in remote areas not served by other connections. Which generic strategy does this illustrate:
    • cost leadership
    • differentiation
    • cost focus
    • focused differentiation