Self Test Questions - PowerPoint PPT Presentation

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  1. Self Test Questions • Which barrier to entry is based on high production volumes that result in low overall costs compared to competitors: • switching costs • supplier power • economies of scale • buyer power • government policy

  2. Self Test Questions • When a firm matches its distinctive competences to factors critical to industry success, it achieves: • parity in its industry • a market foundation • competitive advantage • industrial alliance

  3. Self Test Questions • Which of the following is one of the generic strategies for competitive advantage identified by Michael Porter and discussed in your text: • market penetration • product diversification • market segmentation • product differentiation • product development

  4. Self Test Questions • Consumers pay a premium to an iPod digital music player from Apple Computer. The iPod is characterized by distinctive styling and superior ease of use; Apple currently commands about 80 percent of the market for digital music players. Which of Porter’s generic strategies best describes Apple’s approach with its iPod: • cost leadership • differentiation • cost focus • focused differentiation

  5. Self Test Questions • Iridium Satellite LLC offers satellite Internet service with global coverage to customers who operate in remote areas not served by other connections. Which generic strategy does this illustrate: • cost leadership • differentiation • cost focus • focused differentiation