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National MarketSearch Poll Food Brands October/November 2005 MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958 Methodology and Research Specifications Methodology: Online Survey Sample: e-Rewards Panel Markets: Stratified National Sample

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national marketsearch poll food brands

National MarketSearch PollFood Brands

October/November 2005

MarketSearch Corporation

2721 Devine Street

Columbia, SC 29205

803/254-6958

methodology and research specifications
Methodology and Research Specifications
  • Methodology: Online Survey
  • Sample: e-Rewards Panel
  • Markets: Stratified National Sample
  • Respondent Specs: 18+, Mix of gender and ethnicity
  • Sample Size: 1,060
  • Sampling Error: +3.0% at the 95% Confidence Level
  • Data Collection Dates: October 26 – November 1, 2005

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

primary grocery shopping source
Primary Grocery Shopping Source

QUESTION: At what type of store does your family do the majority of your grocery shopping?

Traditional grocery store

Super store (such as Super Wal-Mart, Super Target)

Club store (such as Costco, Sam’s)

Grocery outlet

Other

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

primary grocery shopping source4
Primary Grocery Shopping Source

Q 3

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

general category purchase among grocery store shoppers n 1044
General Category Purchase(among grocery store shoppers, n=1044)

QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries.

Buy large amounts regularly

Buy small amounts regularly

Buy occasionally

Used to buy but not now

Have never purchased

Categories:

Frozen convenience snack foods (pizzas,

pockets, etc.)

Frozen dinners and entrees

Prepackaged lunchmeats

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

general category purchase among grocery store shoppers n 10446
General Category Purchase(among grocery store shoppers, n=1044)

QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries.

Categories (cont.):

Sliced lunchmeat from the in-store deli

Fresh Milk

Snack-sized packages of chips, crackers, cookies

Fresh chicken (parts or whole)

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

general category purchase among grocery store shoppers n 10447
General Category Purchase (among grocery store shoppers, n=1044)

Q 4

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

general category purchase among grocery store shoppers n 10448
General Category Purchase (among grocery store shoppers, n=1044)

Q 4

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen convenience foods brand familiarity among grocery store shoppers n 1044 1 of 4
Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4)

QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category.

Familiar with, use regularly

Familiar with, use occasionally

Familiar with, use rarely

Familiar with but don’t use

Never heard of

Brands:

Totino’s Pizza Rolls

Hot Pockets/Lean Pockets/

Croissant Pockets

Stouffer’s Frozen Entrees

Lean Cuisine Frozen Meals

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen convenience foods brand familiarity among grocery store shoppers n 1044 1 of 410
Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4)

QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category.

Red Baron Frozen Pizza

Swanson “Hungry-Man” Frozen Dinners

Banquet Frozen Meals

Swanson Pot Pies

Michelina’s

Dilberito

Bagel Bites

Eggo Waffles

Pillsbury Toaster Strudel

Breakfast Hot Pockets

Jimmy Dean Sausage Biscuits

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen convenience foods brand familiarity among grocery store shoppers n 1044 1 of 411
Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4)

QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category.

Swanson Great Starts

Popper Frozen Party Snacks

Aunt Jemima Frozen Pancakes

Pillsbury Dunkables

Budget Gourmet Entrees

Healthy Choice Dinners

Kraft South Beach Diet Frozen Dinners

Lean Gourmet Entrees

Stouffer’s Corner Bistro

Stouffer’s French Bread Pizza

Delimex

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen convenience foods brand familiarity among grocery store shoppers n 1044 1 of 412
Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4)

QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category.

TGI Friday’s

Jose Ole

Super Pretzel

Tyson Frozen Chicken Wings

DiGiorno Pizza

Freschetta Pizza

Jeno’s Pizza

Tombstone Pizza

Tony’s Pizza

Marie Callender’s Dinners

Smart Ones Frozen Entrees

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen convenience foods brand familiarity among grocery store shoppers n 1044
Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044)

Q 5

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen entrees and meals brand familiarity among grocery store shoppers n 1044
Frozen Entrees and Meals Brand Familiarity (among grocery store shoppers, n=1044)

Q 5

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen breakfast items brand familiarity among grocery store shoppers n 1044
Frozen Breakfast Items Brand Familiarity (among grocery store shoppers, n=1044)

Q 5

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

frozen pizzas brand familiarity among grocery store shoppers n 1044
Frozen Pizzas Brand Familiarity (among grocery store shoppers, n=1044)

Q 5

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen heard advertising in past three months among grocery store shoppers n 1044
Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044)

QUESTION:Please indicate for which of these brands you have seen or heard advertising within the past three months or so.

Seen TV ads

Seen coupons

Seen in-store promotions

Seen or heard other ads

Not seen or heard any ads

Brands:

Totino’s Pizza Rolls

Hot Pockets

Lean Pockets

Croissant Pockets

Breakfast Hot Pockets

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen heard advertising in past three months among grocery store shoppers n 104418
Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044)

QUESTION:Please indicate for which of these brands you have seen or heard advertising within the past three months or so.

Brands (cont.):

Hot Pockets Subs

Lean Cuisine Dinners

Bagel Bites

DiGiorno Pizza

Stouffer’s Entrees

Pillsbury Toaster Strudel

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen heard advertising in past three months among grocery store shoppers n 104419
Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044)

Q 6

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen heard tv advertising in past three months among grocery store shoppers n 1044
Seen/Heard TV Advertising in Past Three Months (among grocery store shoppers, n=1044)

Q 6

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen coupons in past three months among grocery store shoppers n 1044
Seen Coupons in Past Three Months (among grocery store shoppers, n=1044)

Q 6

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen in store promo advertising in past three months among grocery store shoppers n 1044
Seen In-Store Promo/Advertising in Past Three Months (among grocery store shoppers, n=1044)

Q 6

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958

seen other advertising in past three months among grocery store shoppers n 1044
Seen “Other” Advertising in Past Three Months (among grocery store shoppers, n=1044)

Q 6

MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958