National Black Yellow Pages - PowerPoint PPT Presentation

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National Black Yellow Pages

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  1. National Black Yellow Pages 2nd Most Referenced Source For People Of Color

  2. Objectives • Most Comprehensive Reference Guide • Preferred Source to Reach People of Color • Recycle Money Back To The Community

  3. History • Over 20 Years Old, Founded – 1984 • Copyrighted And Privately Held • Home Office – Columbia, Maryland

  4. Originally In Book Format Originally Perfect Bound, Canary Yellow Cover, 50 lb. Bond Paper Now Internet Accessible (www.NationalBlackYellowPages.com) Description

  5. Benefits Single Point of Contact • An International Network Of Consumers & Businesses Recycle Money Back To The Community • Buying From Businesses

  6. Benefits (Cont’d) Consumer Rewards & Discount Shopping • Earn Money And Discounts Shopping At Neighborhood And Internet Businesses Sales Commissions • Earn Residual Income Referring Family And Friends To Shop Where You Shop

  7. Sections • Organization • - National Organizations - Landmarks & Museums • - Historical Colleges & Universities • Government • - Caucuses - Embassies • - Elected Officials - Appointed Officials • Business - Listings - Banner Ads

  8. Target Market • Black U.S. Buying Power • 2004 - $679 Billion • 2010 - Projected At $1 Trillion • U.S. Data • 2003 - Black Population - 38.3 Million • 2002 - Black Owned Businesses - 1.2 Million

  9. Target Market (Cont’d)

  10. Target Market (Cont’d)

  11. Target Market (Cont’d)

  12. Pricing Strategy • Free Advertising • Upgraded Advertising Competitively Priced • Free Representative Signup • Free Membership

  13. Distribution Channels • Individuals • Family/Friends • African American Consumers • Purchasing Agents • National Black Yellow Pages Leads • Internet Users • International Buyers

  14. Distribution Channels (Cont’d) • Organizations • National Black Yellow Pages Leads & Listings • Fraternities & Sororities • Libraries & Schools • Government Agencies • Religious Bodies

  15. Distribution Channels (Cont’d) • Businesses • National Black Yellow Pages Leads & Listings • Minority Business Enterprise Officials • African American Business Owners • National Accounts

  16. Direct Mail Regular Mail E-Mail Direct Sales Representatives - Conferences/Expos - Conventions/Fairs Bookstores Direct Response Telemarketing - Leads - Listings Advertising - Ethnic Publications - Targeted Radio/TV - Feature News - Corporate Pubs Sales & Promotions

  17. Advertising Options

  18. Advertising Options (Cont’d)

  19. Registration • Advertisers • Representatives • Members

  20. Registration (Cont’d) Advertisers • - Free Advertising • - Competitively Priced Upgraded Listings

  21. Registration (Cont’d) Representatives • - Area Coordinator • - Acquires Designated Sales Area - Paid % Of Assigned Area Commissions • - Sales Manager • - Sponsors 1 Sales Representative - Paid % Of Sponsored Representatives • - Sales Representatives • - Free Signup - Markets Products & Services • - Paid % Of Advertising Sales

  22. Registration (Cont’d) Members • - Free Membership • - Discount Shopping At Neighborhood & Internet Businesses

  23. Conclusion • Advertisers • - Connected To Growing Database Of Buyers Worldwide • - New Customers Eager To Purchase Products & Services - Low Or No Cost Advertising • Representatives • - Receive Commissions • - Additional Revenue Stream Without Cost Of Inventory • Members - Keep Money In Their Pockets. - Earn Cash For Something They Do Everyday…Shop!

  24. Next Step Register At (www.NationalBlackYellowPages.com) Or Mail Your Forms To: National Black Yellow Pages P.O. Box 2843 Columbia, Maryland 21045