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JICREG Joint Industry Committee for regional media research. Quick Start Guide. Purpose of this Guide. This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package

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purpose of this guide
Purpose of this Guide

This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package

For further reading go to www.jicreg.co.uk

contents
JICREG

What is it? 4

Structure 5

Why we need it? 7

Readership data? 8

Why is it so helpful? 9

How to access data 10

Free data available 12

Cross Media database 13

Subscriber data available 15

Mapping 16

Area Reports 19

BRAD Intelligence 20

Schedule analysis 22

JICREG Nationals 24

Planned developments 27

Contacts 28

Contents
jicreg what it is
JICREG: What it is
  • JICREG (Joint Industry Committee for Regional Media Research) provides an audience currency for the local press and associated websites, and includes data on virtually all regional and local newspapers in GB with audited circulation figures, and the majority of their websites.
jicreg structure
JICREG structure

JICREG is an independent limited company and is run by a board of directors made up of nominees from:

  • IPA on behalf of advertising agencies
  • ISBA on behalf of advertisers
  • NS & independent local newspaper groups.

Reporting to the board is a user group, a technical forum, and various specialist sub-committees.

jicreg board
JICREG board

Howard Scott Newsquest - chairman Bob Wootton ISBA

Brin Bucknor Kent Messenger Group

Chris Pennock Johnston Press

Gary McNish AMRA

Hamish Pringle IPA Les Middleton Mediacom

Lynne Robinson IPA

Robert Ray The NS

David Roddick Northcliffe John Prentice Phd Jim Jarrett Mindshare

why we need it
Why we need it

JICREG arose out of agencies’ requests for a detailed planning tool for the regional media. Their need was driven by:

  • The requirement to identify the strength of competing papers and websites in any area.
  • The growth of local media opportunities.
  • The desire for an industry-led audience currency.
newspaper readership data
Newspaper readership data

Newspaper audience data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models.

These models have been developed following detailed analysis of all available research and demographic details and are regularly updated to ensure they reflect current research findings.

website audience data
Website audience data

Website audience data are generated by applying adults per browser (APB) figures to latest average monthly unique browser figures. The APB figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models.

These models have been independently and successfully appraised.

why is jicreg so helpful
Why is JICREG so helpful?
  • JICREG provides audience data for all GB regional papers with audited circulation figures, and the majority of their websites.
  • It is a trusted and widely used currency.
  • Geographical flexibility enables any area to be analysed.
  • It links to numerous other regional media planning systems.
how to access jicreg data
How to access JICREG data
  • Basic data on papers, websites and pre-set areas are available via free internet database.
  • Jic-in-a-box subscribers can access more detailed data via internet database.

http://jiab.jicreg.co.uk

JICREG Internet database receives 70,000 page requests, 800 users & 3,500 reports per week

jicreg at the heart of regional media planning
JICREG at the heart of regional media planning
  • Mapping – establish catchment area & define by postcode sector.
  • Jic-in-a-box – detailed audience for all papers and their websites in any catchment area.
  • MP database for details of all other cross-media opportunities via local papers.
  • Links to Brad Intelligence with rates & contacts.
  • Maps showing comparative coverage of catchment area.
  • Schedule analysis gives net reach and frequency of any print and/or website schedule .
  • JICREG Nationals enables national press coverage to be shown in any area.
free jicreg data available
Free JICREG data available

Users can obtain standard reports on the audience for regional newspapers and their websites in the following areas etc:

  • Locations (towns & villages)
  • Counties
  • ILR areas
  • ITV areas
  • ISBA areas
  • Reg Gen areas
  • Local Government areas
  • Individual newspapers
cross media database
Cross-media database

The standard area reports are linked to the media portfolio database which provides details of other media opportunities available via regional newspapers, including:

  • Websites
  • Magazines and niche publications
  • Specialist sections & supplements
  • Radio and TV stations
jiab subscribers
JIAB subscribers

Subscribers to Jic-in-a-box can get far more detailed data and can link the system to other software packages, including:

  • Mapping
  • Brad intelligence
  • Schedule analysis
  • JICREG Nationals
jic in a box users include
Jic-in-a-box users include

Agencies/Advtrs Media Insight Publishers/Sales Houses Northcliffe

Accord MPG Aberdeen Press & Journal Newsquest Southampton

AMS Mediacom Bristol Daily Record Newsquest Sussex

Artavia Mediaedge CIA Dunfermline Press Newsquest Wiltshire

Barkers MediaVest Kent Messenger Newsquest Worcester

TBWA MG OMD Liverpool Newsquest York

BDW Mindshare Manchester NWN Media

BLM MKH Advertising Midland News Northcliffe Hull

Byron Advtg Perception Media Newcastle Northcliffe Leicester

Carat PHD Media Newsquest Essex Northcliffe Plymouth

EMO Robson Brown Newsquest Bolton Northcliffe South East

Feather Brooksbank Stracom Newsquest Bradford Northcliffe Truro

Fraser Green TCS Newsquest Cheshire Scotsman

GRP Tri-Direct Newsquest Media Sales Sheffield Newspapers

Initiative Universal McCann Newsquest Newport SUN

John Ayling Vizeum Newsquest N London Western Mail & Echo

McCann Erickson Walker Media Newsquest Scotland Amra

Hillarys Blinds Lidl UK Mediaforce Clacksons

mapping systems
Mapping systems

Mapping systems, including JICREG Mapping can be used to identify drive time or distance catchment areas, which can then be analysed in Jic-in-a-box.

They can also be used to show individual newspaper coverage of catchment areas.

slide25

Wakefield (WF1 1) 15min Drive Time

Midhopestones

Swinton

Mexborough

Hoyland

Wath upon Dearne

Sprotbrough

Dunford Bridge

Townhead

Wombwell

S 75 3

Millhouse Green

Thurlstone

Penistone

S 70 6

Thurnscoe

Barnsley

S 75 4

S 75 1

Adwick le Street

Holmfirth

Denby Dale

Cudworth

S 75 5

Carcroft

Darton

Skelmanthorpe

Meltham

South Elmsall

Royston

Honley

Kirkburton

WF 4 2

Hemsworth

Askern

WF 9 5

WF 4 4

WF 4 3

WF 2 6

Crigglestone

Huddersfield

WF 4 1

WF 4 5

WF12 0

WF 2 7

Womersley

WF 2 8

WF 7 5

WF 5 0

WF 1 5

Featherstone

Mirfield

WF 2 9

Ossett

WF12 8

Elland

Wakefield

Whitley

WF 7 6

Cridling Stubbs

WF 5 9

Dewsbury

WF 6 1

Pontefract

Brighouse

WF 2 0

Normanton

WF12 7

WF 6 2

Knottingley

Liversedge

WF10 5

WF17 6

Batley

WF 3 4

WF 3 2

Cleckheaton

Castleford

WF 3 1

Halifax

WF 3 3

LS27 0

LS10 4

Morley

LS27 8

Rothwell

LS26 0

BD11 1

LS10 3

LS27 7

LS26 8

Kippax

LS11 0

Queensbury

LS10 1

Tong

LS15 0

LS 9 0

Garforth

Pudsey

BRADFORD

Sherburn in Elmet

LEEDS

Drive time area example

slide27

BARNSLEY CHRONICLE

Leeds Weekly News Group

WAKEFIELD & ROTHWELL EXTRA

WAKEFIELD EXPRESS

WF1 1 - 15min

New Mills

Edale

Aughton

SHEFFIELD

Hollow Meadows

Maltby

Rotherham

Oughtibridge

Glossop

Chapeltown

Hollingworth

Stocksbridge

Finningley

Hoyland

Doncaster

Penistone

Epworth

Thurnscoe

Barnsley

Adwick le Street

Holmfirth

Hatfield

Meltham

Marsden

South Elmsall

Honley

Thorne

Crowle

Hemsworth

Slaithwaite

Huddersfield

Wakefield

Wakefield

Dewsbury

Pontefract

Goole

Knottingley

Castleford

Halifax

Hebden Bridge

Howden

Queensbury

Selby

Garforth

Pudsey

BRADFORD

LEEDS

Bingley

Keighley

Bramhope

Tadcaster

Harewood

Boston Spa

Copmanthorpe

Newspaper coverage example

brad intelligence
Brad Intelligence

Brad Intelligence can provide rates, contacts, historical trend data and other useful information on all newspapers in any area.

schedule analysis
Schedule analysis

Jic-in-a-box can be liked to all schedule analysis software packages, Telmar, IMS, and Kantar Media Choices, enabling the net reach and frequency of any regional press and/or website schedule to be established against various target audiences within any area.

jicreg nationals
JICREG Nationals

JICREG Nationals is a system that enables the readership of national daily and Sunday newspapers to be included on Jic-in-a-box reports, and in the files transferred to schedule analysis software. Very useful to demonstrate how national and regional schedules work together or the value of up weighting a national press schedule with regional press titles.

In order to subscribe to JICREG Nationals, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.

planned developments
Planned developments
  • Further developments on regional newspaper website audiences.
  • Expansion to include coverage of Northern Ireland.
contacts
Contacts
  • If you have any queries regarding JICREG or Jic-in-a-box, or would like a demo of the systems, please contact:Steve Brown steve@jicreg.co.uk 020 7632 7400
  • For queries about JICREG Mapping contact:Simon Perry simon@beacon-dodsworth.co.uk 01904 701020