JICREGJoint Industry Committee for regional media research Quick Start Guide
Purpose of this Guide This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package For further reading go to www.jicreg.co.uk
JICREG What is it? 4 Structure 5 Why we need it? 7 Readership data? 8 Why is it so helpful? 9 How to access data 10 Free data available 12 Cross Media database 13 Subscriber data available 15 Mapping 16 Area Reports 19 BRAD Intelligence 20 Schedule analysis 22 JICREG Nationals 24 Planned developments 27 Contacts 28 Contents
JICREG: What it is • JICREG (Joint Industry Committee for Regional Media Research) provides an audience currency for the local press and associated websites, and includes data on virtually all regional and local newspapers in GB with audited circulation figures, and the majority of their websites.
JICREG structure JICREG is an independent limited company and is run by a board of directors made up of nominees from: • IPA on behalf of advertising agencies • ISBA on behalf of advertisers • NS & independent local newspaper groups. Reporting to the board is a user group, a technical forum, and various specialist sub-committees.
JICREG board Howard Scott Newsquest - chairman Bob Wootton ISBA Brin Bucknor Kent Messenger Group Chris Pennock Johnston Press Gary McNish AMRA Hamish Pringle IPA Les Middleton Mediacom Lynne Robinson IPA Robert Ray The NS David Roddick Northcliffe John Prentice Phd Jim Jarrett Mindshare
Why we need it JICREG arose out of agencies’ requests for a detailed planning tool for the regional media. Their need was driven by: • The requirement to identify the strength of competing papers and websites in any area. • The growth of local media opportunities. • The desire for an industry-led audience currency.
Newspaper readership data Newspaper audience data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models. These models have been developed following detailed analysis of all available research and demographic details and are regularly updated to ensure they reflect current research findings.
Website audience data Website audience data are generated by applying adults per browser (APB) figures to latest average monthly unique browser figures. The APB figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models. These models have been independently and successfully appraised.
Why is JICREG so helpful? • JICREG provides audience data for all GB regional papers with audited circulation figures, and the majority of their websites. • It is a trusted and widely used currency. • Geographical flexibility enables any area to be analysed. • It links to numerous other regional media planning systems.
How to access JICREG data • Basic data on papers, websites and pre-set areas are available via free internet database. • Jic-in-a-box subscribers can access more detailed data via internet database. http://jiab.jicreg.co.uk JICREG Internet database receives 70,000 page requests, 800 users & 3,500 reports per week
JICREG at the heart of regional media planning • Mapping – establish catchment area & define by postcode sector. • Jic-in-a-box – detailed audience for all papers and their websites in any catchment area. • MP database for details of all other cross-media opportunities via local papers. • Links to Brad Intelligence with rates & contacts. • Maps showing comparative coverage of catchment area. • Schedule analysis gives net reach and frequency of any print and/or website schedule . • JICREG Nationals enables national press coverage to be shown in any area.
Free JICREG data available Users can obtain standard reports on the audience for regional newspapers and their websites in the following areas etc: • Locations (towns & villages) • Counties • ILR areas • ITV areas • ISBA areas • Reg Gen areas • Local Government areas • Individual newspapers
Cross-media database The standard area reports are linked to the media portfolio database which provides details of other media opportunities available via regional newspapers, including: • Websites • Magazines and niche publications • Specialist sections & supplements • Radio and TV stations
JIAB subscribers Subscribers to Jic-in-a-box can get far more detailed data and can link the system to other software packages, including: • Mapping • Brad intelligence • Schedule analysis • JICREG Nationals
Jic-in-a-box users include Agencies/Advtrs Media Insight Publishers/Sales Houses Northcliffe Accord MPG Aberdeen Press & Journal Newsquest Southampton AMS Mediacom Bristol Daily Record Newsquest Sussex Artavia Mediaedge CIA Dunfermline Press Newsquest Wiltshire Barkers MediaVest Kent Messenger Newsquest Worcester TBWA MG OMD Liverpool Newsquest York BDW Mindshare Manchester NWN Media BLM MKH Advertising Midland News Northcliffe Hull Byron Advtg Perception Media Newcastle Northcliffe Leicester Carat PHD Media Newsquest Essex Northcliffe Plymouth EMO Robson Brown Newsquest Bolton Northcliffe South East Feather Brooksbank Stracom Newsquest Bradford Northcliffe Truro Fraser Green TCS Newsquest Cheshire Scotsman GRP Tri-Direct Newsquest Media Sales Sheffield Newspapers Initiative Universal McCann Newsquest Newport SUN John Ayling Vizeum Newsquest N London Western Mail & Echo McCann Erickson Walker Media Newsquest Scotland Amra Hillarys Blinds Lidl UK Mediaforce Clacksons
Mapping systems Mapping systems, including JICREG Mapping can be used to identify drive time or distance catchment areas, which can then be analysed in Jic-in-a-box. They can also be used to show individual newspaper coverage of catchment areas.
Wakefield (WF1 1) 15min Drive Time Midhopestones Swinton Mexborough Hoyland Wath upon Dearne Sprotbrough Dunford Bridge Townhead Wombwell S 75 3 Millhouse Green Thurlstone Penistone S 70 6 Thurnscoe Barnsley S 75 4 S 75 1 Adwick le Street Holmfirth Denby Dale Cudworth S 75 5 Carcroft Darton Skelmanthorpe Meltham South Elmsall Royston Honley Kirkburton WF 4 2 Hemsworth Askern WF 9 5 WF 4 4 WF 4 3 WF 2 6 Crigglestone Huddersfield WF 4 1 WF 4 5 WF12 0 WF 2 7 Womersley WF 2 8 WF 7 5 WF 5 0 WF 1 5 Featherstone Mirfield WF 2 9 Ossett WF12 8 Elland Wakefield Whitley WF 7 6 Cridling Stubbs WF 5 9 Dewsbury WF 6 1 Pontefract Brighouse WF 2 0 Normanton WF12 7 WF 6 2 Knottingley Liversedge WF10 5 WF17 6 Batley WF 3 4 WF 3 2 Cleckheaton Castleford WF 3 1 Halifax WF 3 3 LS27 0 LS10 4 Morley LS27 8 Rothwell LS26 0 BD11 1 LS10 3 LS27 7 LS26 8 Kippax LS11 0 Queensbury LS10 1 Tong LS15 0 LS 9 0 Garforth Pudsey BRADFORD Sherburn in Elmet LEEDS Drive time area example
BARNSLEY CHRONICLE Leeds Weekly News Group WAKEFIELD & ROTHWELL EXTRA WAKEFIELD EXPRESS WF1 1 - 15min New Mills Edale Aughton SHEFFIELD Hollow Meadows Maltby Rotherham Oughtibridge Glossop Chapeltown Hollingworth Stocksbridge Finningley Hoyland Doncaster Penistone Epworth Thurnscoe Barnsley Adwick le Street Holmfirth Hatfield Meltham Marsden South Elmsall Honley Thorne Crowle Hemsworth Slaithwaite Huddersfield Wakefield Wakefield Dewsbury Pontefract Goole Knottingley Castleford Halifax Hebden Bridge Howden Queensbury Selby Garforth Pudsey BRADFORD LEEDS Bingley Keighley Bramhope Tadcaster Harewood Boston Spa Copmanthorpe Newspaper coverage example
Brad Intelligence Brad Intelligence can provide rates, contacts, historical trend data and other useful information on all newspapers in any area.
Schedule analysis Jic-in-a-box can be liked to all schedule analysis software packages, Telmar, IMS, and Kantar Media Choices, enabling the net reach and frequency of any regional press and/or website schedule to be established against various target audiences within any area.
JICREG Nationals JICREG Nationals is a system that enables the readership of national daily and Sunday newspapers to be included on Jic-in-a-box reports, and in the files transferred to schedule analysis software. Very useful to demonstrate how national and regional schedules work together or the value of up weighting a national press schedule with regional press titles. In order to subscribe to JICREG Nationals, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.
Planned developments • Further developments on regional newspaper website audiences. • Expansion to include coverage of Northern Ireland.
Contacts • If you have any queries regarding JICREG or Jic-in-a-box, or would like a demo of the systems, please contact:Steve Brown firstname.lastname@example.org 020 7632 7400 • For queries about JICREG Mapping contact:Simon Perry email@example.com 01904 701020