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JICREG Joint Industry Committee for regional media research. Quick Start Guide. Purpose of this Guide. This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package
Quick Start Guide
This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package
For further reading go to www.jicreg.co.uk
What is it? 4
Why we need it? 7
Readership data? 8
Why is it so helpful? 9
How to access data 10
Free data available 12
Cross Media database 13
Subscriber data available 15
Area Reports 19
BRAD Intelligence 20
Schedule analysis 22
JICREG Nationals 24
Planned developments 27
JICREG is an independent limited company and is run by a board of directors made up of nominees from:
Reporting to the board is a user group, a technical forum, and various specialist sub-committees.
Howard Scott Newsquest - chairman Bob Wootton ISBA
Brin Bucknor Kent Messenger Group
Chris Pennock Johnston Press
Gary McNish AMRA
Hamish Pringle IPA Les Middleton Mediacom
Lynne Robinson IPA
Robert Ray The NS
David Roddick Northcliffe John Prentice Phd Jim Jarrett Mindshare
JICREG arose out of agencies’ requests for a detailed planning tool for the regional media. Their need was driven by:
Newspaper audience data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models.
These models have been developed following detailed analysis of all available research and demographic details and are regularly updated to ensure they reflect current research findings.
Website audience data are generated by applying adults per browser (APB) figures to latest average monthly unique browser figures. The APB figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models.
These models have been independently and successfully appraised.
JICREG Internet database receives 70,000 page requests, 800 users & 3,500 reports per week
Users can obtain standard reports on the audience for regional newspapers and their websites in the following areas etc:
The standard area reports are linked to the media portfolio database which provides details of other media opportunities available via regional newspapers, including:
Subscribers to Jic-in-a-box can get far more detailed data and can link the system to other software packages, including:
Agencies/Advtrs Media Insight Publishers/Sales Houses Northcliffe
Accord MPG Aberdeen Press & Journal Newsquest Southampton
AMS Mediacom Bristol Daily Record Newsquest Sussex
Artavia Mediaedge CIA Dunfermline Press Newsquest Wiltshire
Barkers MediaVest Kent Messenger Newsquest Worcester
TBWA MG OMD Liverpool Newsquest York
BDW Mindshare Manchester NWN Media
BLM MKH Advertising Midland News Northcliffe Hull
Byron Advtg Perception Media Newcastle Northcliffe Leicester
Carat PHD Media Newsquest Essex Northcliffe Plymouth
EMO Robson Brown Newsquest Bolton Northcliffe South East
Feather Brooksbank Stracom Newsquest Bradford Northcliffe Truro
Fraser Green TCS Newsquest Cheshire Scotsman
GRP Tri-Direct Newsquest Media Sales Sheffield Newspapers
Initiative Universal McCann Newsquest Newport SUN
John Ayling Vizeum Newsquest N London Western Mail & Echo
McCann Erickson Walker Media Newsquest Scotland Amra
Hillarys Blinds Lidl UK Mediaforce Clacksons
Mapping systems, including JICREG Mapping can be used to identify drive time or distance catchment areas, which can then be analysed in Jic-in-a-box.
They can also be used to show individual newspaper coverage of catchment areas.
Wath upon Dearne
S 75 3
S 70 6
S 75 4
S 75 1
Adwick le Street
S 75 5
WF 4 2
WF 9 5
WF 4 4
WF 4 3
WF 2 6
WF 4 1
WF 4 5
WF 2 7
WF 2 8
WF 7 5
WF 5 0
WF 1 5
WF 2 9
WF 7 6
WF 5 9
WF 6 1
WF 2 0
WF 6 2
WF 3 4
WF 3 2
WF 3 1
WF 3 3
LS 9 0
Sherburn in Elmet
Drive time area example
Leeds Weekly News Group
WAKEFIELD & ROTHWELL EXTRA
WF1 1 - 15min
Adwick le Street
Newspaper coverage example
Brad Intelligence can provide rates, contacts, historical trend data and other useful information on all newspapers in any area.
Jic-in-a-box can be liked to all schedule analysis software packages, Telmar, IMS, and Kantar Media Choices, enabling the net reach and frequency of any regional press and/or website schedule to be established against various target audiences within any area.
JICREG Nationals is a system that enables the readership of national daily and Sunday newspapers to be included on Jic-in-a-box reports, and in the files transferred to schedule analysis software. Very useful to demonstrate how national and regional schedules work together or the value of up weighting a national press schedule with regional press titles.
In order to subscribe to JICREG Nationals, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.