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ExecutivE MBA Program International Business Consulting Projects. ExectivE MBA Business Consulting. Capstone activity of the ExecutivE MBA program Group project, usually 4-5 executive students and a graduate faculty (Ph.D.) advisor Requires 15-20 hours/week per person for 20 weeks.

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exective mba business consulting
ExectivE MBA Business Consulting
  • Capstone activity of the ExecutivE MBA program
    • Group project, usually 4-5 executive students and a graduate faculty (Ph.D.) advisor
    • Requires 15-20 hours/week per person for 20 weeks.
    • Thesis-equivalent
    • Typically sponsored by a business, foundation, or government agency
    • Provides a framework for applying the knowledge and skills gained in the Executive MBA program to a ‘real world’ business issue or objective
    • Prescriptive recommendations required
typical executive mba participant
Typical ExecutivE MBA Participant
  • Average Age: 38
  • Work/Management Experience: 15/10 yrs
  • Currently senior middle management or practicing professional
  • Gender Ratio: 55/45 male/female
  • Undergraduate Degrees: 40% BSBA; 34% Arts & Sciences; 26% Engineering
  • Last 60 undergraduate hours GPA: 3.3
  • Advanced Degrees: 15%
project types
Project Types
  • Market Entry, Expansion or Diversification
  • Competitive Intelligence
  • Market Analysis and Assessment
  • Financial Feasibility
  • Manufacturing Site Analysis & Selection
  • Representation/Market Development
  • Due Diligence
  • Business Startup
  • Other Business Consulting Needs
typical project requirements
Typical Project Requirements
  • Define Competitive Environment
    • Who: Competitors
    • What: Market & Share Analysis
    • How: Sourcing; Distribution Channels
    • Where: Demographics
  • Identify Challenges: Cultural, Legal, Economic, Technological, Political
  • Develop and Evaluate Marketing Strategy Alternatives
  • Analyze Financial Feasibility
  • Craft and Defend Prescriptive Recommendations
project sponsors
Project Sponsors
  • Lindsey Irrigation - 1997
  • Lucent Technologies - 1997
  • MAXM - 1996
  • Monsanto - 1993
  • OPPD – 1999, 2001
  • Oriental Trading Company - 1997
  • Pfizer – 1995
  • Physicians Mutual - 1994 (X2)
  • Sloan - 1996
  • UNO EMBA - 1998, 1999, 2000 (2), 2001 (2)
  • UNO ICTM - 1992, 1993
  • UNO Small Business Institute - 1993
  • USDE - 1994, 1995
  • Valmont - 1989 (X2), 1996
  • Vickers - 1991 (X2)
  • WATS Telemarketing - 1989, 1991, 1992
  • Advanced Foot & Ankle Care -2000
  • AmeriCold – 1999
  • American Express – 1991
  • ANSTO - 2001
  • Applied Communications, Inc. – 1989
  • Behlen Mfg. Co. - 1994
  • BiCor – 2001, 2002
  • California Energy - 1996, 1998
  • Cargill - 2003
  • CETAC, Inc. - 1993
  • CISV – 2003
  • Compaq – 2002, 2003
  • ConAgra – 1994, 2002
  • Eurasia Foundation – 1996
  • Find/SVP - 1996
  • First Data Resources - 1991
  • Global Resources - 1996
  • Golden Rod Research - 1993
  • Greystone - 1994
  • HDR - 1998
  • INACOM – 1997
  • Indian Chicano Health Center - 2002
  • Iowa Pork Producers Association – 2003
  • J.C. Robinson Seed Company – 2003
  • Kiewit - 1994
project location focus
Project Location/Focus

ARABIA Redemption Center Supplies

ARGENTENIA Cold Storage;

AUSTRALIA: Agricultural Chemical, Radiologicals, Vaccine Markets

AUSTRIA: Product Sales & Distribution

BELGIUM: ATM Applications & Software

BRAZIL: System Management Software; Market Service Center

CANADA: Health Insurance; NAFTA

CHINA: Pharmaceutical Industry and Market Analysis; Pork Market

CZECH & SLOVAK REPUBLICS: Sales & Distribution; Pole Manufacturing

DENMARK Animal pharmaceuticals

FRANCE: Direct Marketing; Cell Phones; Cheese; Software (x2)

GERMANY: Competitive Intelligence

HOLLAND: Manufacturing Opportunities

HUNGARY: Pole Structures Market & Manufacture; Seed Corn

ITALY: Direct Marketing

LAOS: Canning Factory Output & Markets

LITHUANIA: Free-Market transition: Bank, Tanner, Confectioner, Brewer

MEXICO: NAFTA; Mining Equip; Frozen Foods; Cold Storage; Construction; Grain Storage; Protective Equip

MOLDOVA: Free-Market transition: Wine, Meat, Telecom

NICARAGUA: Energy Production and Sales Opportunities

POLAND: Product Sales & Distribution

ROMANIA: Business Opportunities; Manufacturing; Power Generation;

Protective Equipment; Irrigation Systems

SPAIN: Food Production

SWITZERLAND: ATM Applications & Software

THAILAND: Corn fractions market

UNITED KINGDOM: Telecom; Cable TV; Poles; Food, ATMs, Insurance; Power; Healthcare

an executive mba 2003 project team
An ExecutivE MBA 2003 Project Team
  • Dennis Bracht, Central Corn Product Manager, J.C. Robinson Seed Company
  • Robin Cherek, International Sales Coordinator, Hewlett-Packard
  • Marie Kozel, CARE Project Lead, Nebraska Methodist Health System
  • Ken O’Halloran, Quality Assurance Manager, Degussa, Inc.
  • Volker Schulz, Software Development Analyst, First Data Resources
  • George Wilson, Senior Food Technologist, ConAgra Foods
  • Dr. Rebecca Morris, Associate Professor Project Advisor
slide9

Market Entry Feasibility Analysis of theHungarian Seed Corn Industryon behalf of theJ.C. Robinson Seed CompanyWaterloo, NE

www.jcrob.com

project overview
Project Overview
  • Overall Objective
  • Research Methodology
  • Examples of Results
  • Benefits of Project
overall objective
Overall Objective

Build a complete business plan

for market entry into the

Hungarian seed corn market

output example of multi dimensional database
Output example of Multi-dimensional database

Payment Time by Farm Size

Source: 2003 EMBA Farmer Survey

key competitive intelligence
Key Competitive Intelligence

Source: 2003 EMBA Farmer Survey and Vetomag Arjegyzek Price Sheet

in country research
In Country Research
  • 2 Farmer Focus Group meetings
  • 33 Farm visits
  • 8 Production facility visits
  • 8 Distributors/Retailers
  • 7 Competitors
  • 8 Potential substitute contacts
  • 11 EU/Government
  • 3 Genetic suppliers
  • 1 Farm Show
dynamic financial analysis
Dynamic Financial Analysis

Projected Cash Flow Stream