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Banking_Bigdata_customer360

Fully Integrated Systems with the data flow synchronization to meet the business needs Relevant, real-time offers by merchants to customers Faster processing, increased customer satisfaction 360-degree profile of customers based on buying habits, preferences.<br>

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Banking_Bigdata_customer360

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  1. Providing Better, More Relevant, Real Time Merchant Offers to Credit Card Customers For an American based, multinational financial services line of business including credit cards and traveler's checks Challenge • The core environment to consist of a big data system that is internally referred to as the 'Sync platform’, with an integrated recommendation system that suggests relevant deals in real time that merchants desire customers to take advantage of • Ensuring effective form of targeted marketing by creating a shopping experience that is personalized and relevant to each individual customer Solution • Enable a Customer 360 platform with help from cutting-edge technologies, including Talend and native open source Apache Hadoop • Extensive use of Apache Pig and User Defined Functions (UDF) for data manipulation •Designing a Talend architecture that is tailored to the customer’s environment, offering superior performance with minimized maintenance • Providing knowledge transfer and guidance to enable a ‘right the first time’ approach to deploying integration solutions using Talend Key Tasks included: • Implementation of the best-suited strategy for Extract, Transform, Load (ETL) processes from the outset of development thought production deployment, standardization of parameters and logging, error handling, dynamic scheduling, best practices, back-up strategy, etc • Development of template job designs • Convert sample Apache Pig scripts into Talend job designs • Transferring knowledge about how to utilize the Talend solution to customer developers

  2. Results • Fully Integrated Systems with the data flow synchronization to meet the business needs • Relevant, real-time offers by merchants to customers • Faster processing, Increased customer satisfaction • 360-degree profile of customers based on buying habits, preferences Artha Value • Client is now able to share personalized coupons or offers based on their consumer location and nearby businesses • Significantly reduced costs and shortened timelines as a result of Artha's accelerators

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