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MARKETING METHODS_THERAPEZ

Running a successful therapy center involves juggling multiple responsibilities, from managing client appointments and tracking progress to handling billing and documentation. Choosing the right software can transform your operations, helping you provide better care and improve efficiency. But with so many options available, how do you decide which one is best for your n

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MARKETING METHODS_THERAPEZ

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  1. MARKETING METHODS FOR THERAPEZ THIS PPT CONTAINS THE CURRENT MARKETING METHODS AND THE METHODS WE CAN FOLLOW

  2. WHAT WE ARE ALREADY DOING 1.Content & Social Media Marketing Regular blog posting focusing on therapy trends, clinic management, and industry tips (SEO-optimized) Active Instagram & LinkedIn presence (static post format) 2.WhatsApp Marketing Manual and semi-automated outreach to therapy centers using scraped data from Google Maps Running campaigns using WhatsApp Business broadcast feature and follow-up tracking 3.Email Marketing Scraped email databases of verified clinics across world Gmail campaigns and follow-ups with open tracking 4.SEO & Website Work Keyword-optimized blogs for organic search rankings On-page SEO improvements in website content, metadata, and structur

  3. WHAT WE CAN DO: FACEBOOK & LINKEDIN GROUPS Reason to Do: These are active spaces where therapists and clinic owners discuss tools, challenges, and business solutions. Organic, trust-driven access. Execution: Join top 20–30 Indian therapy-related groups on Facebook & LinkedIn Share helpful posts (non-salesy), like "3 ways to manage clinic time better" DM admins for permission to post a demo offer Example: FB Group: "Physiotherapy Clinics India" LinkedIn Group: "Occupational Therapists Community – India" Resources Needed: Time (manual effort) Expected Result: 50–100 warm demo inquiries/month

  4. INFLUENCER COLLABORATIONS Reason to Do: Micro-influencers in therapy (1K–10K followers) have high trust. One post or live session from them = instant awareness among the right audience. Execution: Shortlist 10 creators from IG using hashtags like #therapyindia, #clinicsetup Offer free lifetime access or ₹500–₹1,000 for a promo post/live Record co-hosted lives or reels showing real use case of TherapEZ Example: Dr. Shruti Physio (@drshrutiphy), 4.2K followers, Pune-based Resources Needed: ₹5K–₹10K for 5 collabs Expected Result: 10K+ reach, 100–200 profile visits, 20+ demo clicks

  5. SHORT-FORM VIDEOS (REELS/SHORTS) Reason to Do: Reels get more organic reach than posts. They drive traffic and help simplify the value of TherapEZ visually. Execution: Create 1-2 reels per week: Pain point → solution Text overlays with music Demo snippets of TherapEZ interface Post on IG, YT Shorts, WhatsApp status Example: "Still tracking patients in Excel? Try this..." Resources Needed: Ourself Expected Result: 10–50K monthly reach, demo page visits

  6. REFERRAL PROGRAM Reason to Do: Let happy users refer others. Low cost, high trust. They know other clinic owners. Execution: Launch “Refer & Earn” campaign ₹200 for demo referral ₹500 for paid sign-up Track referrals via Google Sheet Create a basic referral poster & WhatsApp caption Example Poster Line: "Refer a clinic owner. Earn ₹500 when they sign up!" Resources Needed: ₹5K referral budget/month Expected Result: 20–30 demo leads/month

  7. PARTNERSHIP WITH THERAPY INSTITUTES Reason to Do: Therapy colleges produce future clinic owners. If we become their go-to tool now, we win later. Execution: Approach 10–15 institutes for: Free student access Guest sessions Case-study collaborations Example: IIPR Bangalore, NIEPID Hyderabad Resources Needed: Time + 1 guest session/week Expected Result: 50–100 leads/quarter, long-term brand trust

  8. PAID AD CAMPAIGNS (META & GOOGLE) Reason to Do: Scalable method for reaching therapy clinic owners in Tier-1 & Tier-2 cities Execution: Meta Ad Campaign: ₹1,000–₹5,000 test Use “Click to WhatsApp” or "Book a Demo" CTA Geo-target cities + therapy interest Ad Example: "Still managing clinic work manually? Let TherapEZ save your hours. Book a free demo now." Resources Needed: ₹3K–₹10K monthly Expected Result: 30–100 demo leads/month

  9. THANK YOU

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