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Outbound telemarketing is a proactive marketing technique for promoting a business and its product or service. This kind of marketing is associated with outbound sales calls when a marketing agent is trying to sell a product or service to a customer.
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Introduction: Outbound telemarketing is a widely popular marketing method that many organisations have been using in accelerating their business productivity. Telemarketing is an excellent way to outreach new audience and augment sales. Many businesses consider it as an effective marketing method that provides quick results in comparison to other marketing methods.
What is outbound telemarketing practice? Outbound telemarketing is a proactive marketing technique for promoting a business and its product or service. This kind of marketing is associated with outbound sales calls when a marketing agent is trying to sell a product or service to a customer. Besides, outbound telemarketing involves marketing research where agents conduct research or surveys to gather information from wide audience. Many companies outsource this service to result-oriented outbound telemarketing call centres where a group of operators make numerous outbound calls or cold calls to targeted customer base.
Outbound telemarketing services can be used for variety of purposes. Some of them include: • For product and service promotion • For lead generation, which is a crucial aspect of product promotion • To provide post sales customer service to the customers • To study and analyse the market trends, changing customer behaviors & patterns • To maintain positive relationship with new and existing customers
There are two types of outbound telemarketing services: Business to Costomer (B2C) services: In this service, call centre executives get in touch with customers for various marketing purposes. Business to Business (B2B) services: In B2B telemarketing practice, call centre agents gets in touch with another company on behalf of a parent company so that both can get the benefits by finalizing a lucrative deal.
Given below is a list of advantages that outbound telemarketing offers. • Cost-effective marketing tool • Expanding customer base • Immediate feedback on products or services • Increased efficiency • Building brand awareness
Cost-effective marketing tool: Hiring a professional team of telemarketers can be a cost-effective method for SMEs that do not have their own sales staff. Most of the telemarketing firms offer pay per appointment and lead pricing structures which allow clients to control their costs and provide a clear view of campaign success and failure.
Expanding customer base: Sales lead generation and appointment scheduling are the crucial activities of outbound practice that can result quickly in expanding new customer base. This allows businesses to focus on closing sales leads, retaining new customer and managing business growth in a streamlined manner.
Immediate feedback on products or services: In telemarketing call centre, skilled telemarketing agents conduct customer polls and surveys to collect valuable feedback. This information will help businesses to further improve their product/service. Also, customer feedback will give companies an edge over their counterparts by quickly responding to customer needs.
Increased efficiency: With the help of telemarketing services, call rates are significantly increased which in turn results in increased efficiency. A business can expand its reach by contacting potential customers across the world.
Building brand awareness: Though call centre agents reach customer via telephone and voicemail, this marketing provides the opportunity to get a business name heard by a large mass of audience in a short interval of time.
Conclusion: Outbound telemarketing is an effective marketing arrangement which augments business productivity by improving sales.
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