SPACE: Redefining Architecture Through Innovation and Neuroscience

1. WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2025 Shanghai: The City of Opportunities and Unique History Baskin-Robbins: The Iconic Ice Cream Chain with Endless Flavor Adventures MostInnovative INTERIOR & ARCHITECTURE Design Companies 2025 Most JUAN CARLOS BAUMGARTNER Founder Redening Architecture Through INNOVATION AND NEUROSCIENCE

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3. THE ENTERPRISE WORLD The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: admin@theenterpriseworld.com For Subscription: peter@theenterpriseworld.com PUBLISHER The Enterprise World MARKETING COORDINATOR (AMERICAS) Peter J. PR & MARKETING COORDINATOR James H. BUSINESS DEVELOPMENT EXECUTIVE Suzanne W . CREATIVE CONTENT EDITOR Utkarsh D. CREATIVE DESIGN HEAD Sankalp K. GRAPHIC DESIGNER Siya S. SOCIAL MEDIA MANAGER This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Narendra S. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. DIGITAL CIRCULATION MANAGER Amanda V.

4. Where Architecture Meets the Human Experience! architect Juan Carlos Baumgartner, SPACE Founded by visionary architectural world. Rooted in the belief that the built environment profoundly impacts human behavior, SPACE transcends traditional design. By seamlessly integrating psychology, neuroscience, and technology, the firm creates spaces that not only look stunning but also enhance the well-being and productivity of those who inhabit them. has carved a unique niche in the SPACE's innovative approach extends beyond aesthetics. It emphasizes sustainability, prioritizing environmentally conscious solutions and seeking LEED certification for its projects. The firm's collaborative spirit fosters interdisciplinary teams, encouraging open dialogue and fostering a culture of innovation. This collaborative approach, coupled with a horizontal organizational structure, empowers individuals and cultivates a dynamic and agile work environment. The Scotiabank headquarters in Mexico City serves as a testament to SPACE's commitment to excellence. This project exemplifies the firm's ability to transform existing structures into modern, sustainable, and inspiring workspaces. Similarly, the Libertad Hospital, currently under development, demonstrates SPACE's dedication to improving healthcare experiences through the thoughtful application of neuroarchitecture. While accolades are a welcome recognition, SPACE's true measure of success lies in client satisfaction and the positive impact its projects have on people's lives. By prioritizing human experience and fostering a deep understanding of user needs, SPACE is not just building structures; it's crafting environments that enrich the human condition. Utkarsh D.

5. For the cover read about - Juan Carlos Baumgartner, the visionary architect of SPACE, is not just an architect; he's a pioneer in human-centric design. Under his leadership, SPACE has redefined the architectural landscape by seamlessly merging design with the science of human behavior. Baumgartner's belief that spaces can profoundly influence our minds has driven SPACE to innovate. The firm's unique approach, which incorporates psychology, neuroscience, and technology, ensures that every project prioritizes the well-being and productivity of its occupants. This commitment to human-centric design has garnered international recognition and established SPACE as a leader in the industry. Baumgartner's leadership extends beyond architectural excellence. He fosters a collaborative and inclusive work environment, empowering his team to push creative boundaries. By embracing a horizontal organizational structure, SPACE encourages open dialogue and fosters a culture of innovation. This dynamic approach allows the firm to remain agile and responsive to the evolving needs of its clients. Beyond architectural achievements, Baumgartner's vision emphasizes sustainability and social responsibility. SPACE actively seeks environmentally conscious solutions, ensuring that its projects minimize their impact on the planet. This commitment to a sustainable future reflects Baumgartner's dedication to creating a better world for generations to come. Juan Carlos Baumgartner's leadership at SPACE serves as an inspiration to architects and designers worldwide. His innovative approach and unwavering commitment to human-centric design are shaping the future of the built environment.

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7. 32 10 World’s Best Business Opportunities to Explore in 2025 22 Shanghai: The City of Opportunities and Unique History 38 Baskin-Robbins: The Iconic Ice Cream Chain with Endless Flavor Adventures 48 10 Must-Listen Software Engineering Podcasts for Developers

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11. Cover Story JUAN CARLOS BAUMGARTNER Founder We opened space not long ago with the intention of working with corporations that believe that space makes a difference. Our passion has always been design and architecture.” www.theenterpriseworld.com | 11

12. Founded by Mexican architect Juan Carlos Baumgartner in 1999, SPACE is a well-known architectural firm. Under his guidance, the firm has gained a reputation for its commitment to the environment and for developing sustainable projects. This dedication has led Juan and his team to receive the LEED (Leadership in Energy & Environmental Design) certification from the US Green Building Council. Started in Chicago, the firm currently has its biggest office and headquarters at Mexico City. Services the Firm Offers Interiors Merging Architecture with Behavioral Science SPACE was born from the vision of creating an architecture firm focused on designing spaces that can change people's lives. From the start, the firm worked closely with environmental psychologists and, more than ten years ago, began collaborating with neuroscientists. The firm believes that the built environment can influence people's minds, and if spaces are thoughtfully planned and designed, they can help individuals thrive. Since its inception, SPACE has developed unique design methods that combine psychology, behavioral sciences, and neuroscience. Architecture Research The Fusion of People, Technology, and Design With the aim of being the best rather than the biggest, SPACE has built an interdisciplinary team of dedicated and talented professionals. The firm recognizes the importance of research and technological development and has incorporated these elements into its unique approach to work. SPACE constantly seeks sustainable solutions that respect the environment and enhance the surroundings. The firm believes that when considering people, technology, and space together, ideas can develop more quickly. To achieve this, it blends smart individuals with advanced technologies into intelligent spaces. Change Management Sustainability and Wellness SPACE has established various areas of expertise, including corporate architecture, interior and exterior design, hospitality, commercial architecture, retail spaces, shopping centers, and residential architecture, among others. The team understands that great solutions begin from within, whether dealing with a small space, a large building, a campus, a hotel, offices, stores, or a housing development. This principle forms the core of their professional philosophy: design from the inside out. Social | January 2025 12

13. Cover Story The Organizational Model Recent Projects From the start, SPACE recognized that the traditional hierarchical structure of architecture firms was outdated for its goals. As a result, SPACE operates as a highly horizontal organization with no strict hierarchies. It consists of 14 design studios, each managed similarly to a small design firm. This structure allows SPACE to enjoy the agility of a small firm while benefiting from the strength of an international company. Recently, SPACE completed the new Scotiabank office headquarters in Mexico City, located in what is arguably the best corner of the city. This project involved transforming a building that had been in use for several decades into a contemporary, sustainable, and innovative structure. In the field of healthcare architecture, SPACE is currently designing the Libertad Hospital. This project incorporates elements of neuroarchitecture to enhance the well-being of patients and staff. Additionally, SPACE is working on an urban master plan in Arizona, where the same evidence- based design principles are applied, but on a much larger scale. Designing for People Throughout its history, SPACE has received more than 140 international design awards. While this achievement brings pride, it is not the main focus of the firm. Instead, SPACE is more interested in having satisfied clients and helping them improve their lives in meaningful ways, rather than solely pursuing design accolades. What is clear to the firm today is that client satisfaction and recognition are not mutually exclusive. However, SPACE always prioritizes the client and the human experience at the center of its work. www.theenterpriseworld.com | 13

14. Cover Story How Evidence-Based Design Enhances Human Experience must put in considerable effort to grasp this new knowledge. They need to understand what it means to be human and how their designs can have real, tangible effects on people's lives. By doing so, they can create spaces that truly enhance the well-being and experiences of those who inhabit them. SPACE has taken the lead in implementing evidence-based design practices. This approach involves creating buildings and environments based on scientific research to achieve the best possible outcomes for users. It is particularly significant in today's design landscape because it moves away from relying solely on personal experiences or random choices in design. The Role of Change Management at the Firm SPACE has several areas of expertise in interior design, including corporate design, hospitality, educational environments, healthcare design, and various types of exterior architecture. When working on corporate spaces, it is common for clients to seek a new office layout, and to use the space as a tool for organizational change. However, this can often lead to stress within the organization. Often, design decisions can be based on anecdotes or seem arbitrary. However, understanding that each design choice influences human behavior and cognitive processes makes it clear that such decisions should not be taken lightly. Making random choices can be irresponsible, especially when the effects on people's lives are at stake. To assist clients in managing these changes, SPACE developed a change management methodology that actively involves users in the process. This approach helps make the transition smoother and less challenging for everyone involved. In the past two decades, science has produced more insights into how our nervous system, brain, and memory function than in the previous 2000 years combined. If the goal is to center designs around human needs, architects and designers Some benets of Change Management are: Cost reduction Generates commitment Takes care of and increases health Creates communication channels Integrates the organization Develops leadership Promotes innovation Reduces stress levels Takes care of productivity | January 2025 14

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16. Cover Story 25-Year Vision for Leadership and Growth Engagement with Non-Architectural Organizations The firm has been developing a strategy for the next 25 years, focusing on providing the next generation of leadership at SPACE and achieving rapid growth in Latin America. The firm believes it offers a unique and valuable option in the region, while also recognizing the specific challenges that each country in LATAM presents. The firm recognized that there were institutions outside of architecture, like Harvard, MIT, and various neuroscience labs, conducting research closely aligned with its own interests. As a result, SPACE began collaborating with many of these institutions, participating in training programs and engaging in more complex partnerships. To grow in the region, SPACE prioritizes building alliances and partnerships rather than approaching them like outdated conquerors. For over a decade, the firm has established a global network of design firms that share similar values and beliefs, enabling them to provide intelligent solutions to clients, whether in Seattle or Patagonia. In the United States, SPACE formed a partnership with Interior Architects, the largest interior design firm in the world. Likewise, in each country or region of Latin America, SPACE has been building a network of talented and creative designers. For SPACE, working in an interdisciplinary manner means collaborating with organizations that do not focus solely on design or architecture. This approach enriches the knowledge within the firm on multiple levels, ultimately enhancing its design perspective. Some of these collaborative efforts have even developed into TED talks, showcasing the valuable insights gained through these partnerships. | January 2025 16

17. SPACE Company Name Chicago Company Headquarters 1999 Founded Juan Carlos Baumgartner, Founder Featured Person Featured Person’s LinkedIn https://www.linkedin.com/in/jubaumgartner/?originalSubdomain=mx https://spacemex.com/ Company URL www.theenterpriseworld.com | 17

18. Cover Story Key Takeaways from SPACE’s Successful Establishment 1 SPACE prioritizes the well-being and experience of people in its designs. It combines architecture, psychology, and neuroscience to create spaces that positively impact people's lives. 2 SPACE believes in the power of collaboration. It works with experts from various fields, including environmental psychologists, neuroscientists, and technology specialists, to create innovative and sustainable solutions. 3 SPACE uses scientific research to inform its design decisions. This approach ensures that its designs are aesthetically pleasing, functional, and effective. 4 SPACE is committed to creating sustainable buildings and environments. It incorporates eco-friendly materials and energy-efficient technologies into its projects. 5 SPACE believes that architecture can have a profound impact on people's lives. It strives to create spaces that inspire, motivate, and enhance the overall human experience. | January 2025 18

19. Integrating Sustainability, Technology, and Human- Centric Design The Dream of Architecture as a Human Experience Juan believes that his legacy is not defined by the projects he has completed, but rather by his ability to convey the transformative power of SPACE. His dream is for the firm to gain enough knowledge and tools to use architecture as a means of healing in the future. To effectively combine sustainability, technology, and human-centric design in its projects, SPACE believes in two key ideas. First, while human beings are skilled at answering questions, they often struggle to articulate the right questions. As a result, the firm focuses daily on improving its ability to ask better questions. To achieve this, it is essential to first change how designers themselves perceive architecture. If Juan can help provide this new understanding, he sees it as his legacy. He aims to shift the perspective from viewing architecture as merely an object or a separate space to recognizing it as an extension of the human experience. He believes that everything built influences us in return and that we are all part of the space we create. Second, SPACE is almost obsessive about its methodologies, which are always growing processes. These methodologies are designed to be interdisciplinary from the start, ensuring that high-quality results can be consistently replicated across all projects. www.theenterpriseworld.com | 19

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23. Shanghai, often called the 'Paris of the East,' is a city that seamlessly combines the charm of the past with the vibrancy of the 21st century. Despite being China’s most populated municipality and the world’s leading nancial hub, it has maintained its identity as a historic center. It boasts daunting towers, busy bazaars, and vibrant cultures, among other attractions anticipated by visitors looking for differences within urban spaces. Walking through Shanghai’s ancient alleys or looking at its futuristic skyline always leaves one dazzled by the city’s stunning beauty and dynamism. www.theenterpriseworld.com | 23

24. Located on the central coast of China, Shanghai sits at the estuary of the Yangtze River, where it flows into the East China Sea. Its significance as a port has made it a necessary gateway between the East and West. Shanghai, located at the heart of China’s booming eastern seaboard, is an important starting point for exploring other parts of China. The geography of the city with the Huangpu River divides Shanghai into two parts: older Puxi and modern Pudong, which offers a captivating comparison between the past and future. The history of Shanghai is a complex combination of colonialism, trade, and culture. It started as a simple fishing village but grew into a significant trading post during the Ming dynasty period. However, it was the 19th century that put Shanghai on the world map. After signing the Treaty of Nanjing in 1842, Shanghai was the center of foreign trade, which brought many foreign powers, establishing consulates within that city, leading to many architectural designs and pro-Westernised finery combined with traditionalism. In the 20th Century, Shanghai became an important center for politics and culture. In 1921, it became the birthplace of the Chinese Communist Party and gained fame as Paris of the East due to its vibrant nightlife in the 1930s. Today, Shanghai has become a symbol of China’s rapid modernization, with some skyscrapers that are the tallest globally dominating its skyline. | January 2025 24

25. The climate of Shanghai is humid subtropical with four distinct seasons. The most favorable period to visit is from March to May (spring) or September to November (autumn) since the weather remains temperate and welcoming. In spring, the city parks and gardens are blossoming with flowers, while in autumn, cool breezes and clear blue skies create an ideal atmosphere for some sightseeing and outdoor activities. During summer in Shanghai, temperatures often exceed 35°C (95°F), making it hot and sweaty. Summer also marks the height of many colorful festivities, such as the Shanghai International Film Festival. Winters are cold and damp, but Shanghai’s festive decorations and New Year celebrations warm up the chilly days. www.theenterpriseworld.com | 25

26. 1. The Bund: A historic waterfront area that offers stunning views of the modern Pudong skyline across the Huangpu River. The Bund is lined with colonial-era buildings, each telling the story of Shanghai’s past. 6. Shanghai Museum: Located in People’s Square, this museum is renowned for its impressive collection of ancient Chinese art, including ceramics, bronzes, and calligraphy. 7. Tianzifang: A labyrinth of narrow alleyways filled with art studios, boutiques, and cafes. Tianzifang offers a glimpse into Shanghai’s artistic and bohemian side. 2. Yu Garden: A classical Chinese garden in the heart of the Old City featuring beautiful pavilions, rockeries, and tranquil ponds. It’s a perfect escape from the city’s hustle and bustle. 8. Oriental Pearl Tower: An iconic TV tower that stands as a symbol of Shanghai. Visitors can enjoy breathtaking views from its observation decks or dine in its revolving restaurant. 3. Shanghai Tower: The tallest building in China and the second tallest in the world, Shanghai Tower offers panoramic views of the city from its observation deck. 9. Zhujiajiao Water Town: Located on the outskirts of Shanghai, this ancient water town, often called the Venice of the East, features canals, stone bridges, and traditional houses. 4. Jade Buddha Temple: A serene Buddhist temple famous for its two jade Buddha statues, one sitting and one reclining. It’s a place of spiritual reflection amidst the urban chaos. 10. French Concession: A charming area with tree-lined streets, colonial-era architecture, and a thriving cafe culture. It’s a lavish place for a leisurely walk and to soak in the city’s history. 5. Nanjing Road: One of the world’s busiest shopping streets, Nanjing Road is a shopper’s paradise, offering everything from luxury brands to local souvenirs. | January 2025 26

27. Shanghai’s cuisine is known for its rich, sweet, and savory flavors. Here are some must-try dishes when visiting the city: 6. Squirrel Fish: A dish of deep-fried fish, served with a sweet and sour sauce. Its presentation, resembling a squirrel, makes it a visual and culinary delight. 1. Xiaolongbao: These famous soup dumplings are a Shanghai staple. The delicate dough is filled with savory pork and a burst of hot, flavorful broth. 7. Shanghai Noodles: Thick wheat noodles stir-fried with soy sauce, vegetables, and meat. It’s a simple yet satisfying dish. 2. Shengjianbao: Pan-fried buns with a crispy bottom and juicy pork filling. They’re often enjoyed for breakfast and are a beloved street food. 8. Drunken Chicken: Chicken marinated in Shaoxing wine, served cold. It’s a refreshing appetizer with a unique flavor. 3. Hongshao Rou: Braised pork belly in a sweet and savory soy sauce. This dish is melt-in-your-mouth tender and is a favorite among locals. 9. Beggar’s Chicken: A whole chicken wrapped in lotus leaves and baked in clay. The cooking method keeps the meat moist and flavorful. 4. Hairy Crab: A seasonal delicacy typically enjoyed in autumn. The crabs are steamed and served with a tangy vinegar dip. 10. Sticky Rice Dumplings: A traditional snack made of sticky rice filled with savory or sweet fillings wrapped in bamboo leaves. 5. Lion’s Head Meatballs: Giant, tender meatballs made from minced pork, often stewed with vegetables. They’re named for their resemblance to a lion’s mane. www.theenterpriseworld.com | 27

28. Interesting Facts About Shanghai 1. Shanghai means “Upon the Sea”: The city’s name reflects its coastal location, emphasizing its importance as a major port. 2. The First Communist Party of China was founded in Shanghai: In 1921, the Chinese Communist Party was established in the city, marking a significant moment in China’s history. 3. Shanghai has the world’s most extensive rapid transit system: The Shanghai Metro, with over 16 lines, is the longest metro line, making travel around the city convenient. 4. The Bund was originally a muddy towpath: Before becoming the iconic waterfront it is today, The Bund was once a simple muddy embankment along the Huangpu River. 5. Shanghai Tower’s double-layered glass facade: This design innovation helps regulate temperature and conserve energy, making it one of the world’s greenest skyscrapers. 6. The Oriental Pearl Tower’s spheres: The Oriental Pearl Tower, with its distinctive spheres, is inspired by an ancient Chinese poem about the sound of pearls dropping onto a jade plate. 7. Shanghai hosts the world’s longest shopping street: Nanjing Road spans over 5.5 kilometers, offering an extensive shopping experience. 8. It’s a city of skyscrapers: Shanghai has over 6,000 high- rise buildings, with 100 more than standing over 150 meters tall. 9. Shanghai Disney Resort: Opened in 2016, it’s the first Disney resort in mainland China, blending Disney magic with Chinese culture. 10. Shanghai was once a haven for refugees: During World War II, the city was one of the few places that allowed entry without a visa, becoming a refuge for Jews fleeing Europe. | January 2025 28

29. English is the most spoken in tourist areas. Learning basic Mandarin phrases can help you explore better. Language: The Shanghai Metro is the best way to get around. It’s affordable, efficient, and covers most of the city’s attractions. Transportation: Shanghai's local currency is the Chinese Yuan (CNY). Credit cards are accepted here, but having cash for smaller vendors is advisable. Currency: Pack accordingly for the season. An umbrella is handy as Shanghai’s weather can be unpredictable, especially during the summer monsoon season. Weather: Be cautious of common tourist scams, such as tea house scams, where unsuspecting tourists are lured into tea ceremonies and charged extreme prices. Scams: Many international websites are blocked in China. Consider getting a VPN if you need to. Internet Access: Shanghai, where East meets West, where ancient traditions coexist with modern innovation, offers a glimpse into the soul of China. It’s a place where the old and the new blend seamlessly, creating a dynamic and evolving urban landscape. As you explore Shanghai, you’ll discover that it’s not just a city you visit; it’s a city that stays with you long after you’ve left, leaving you with memories and stories that will inspire you for years to come. So, whether you’re planning your first trip or your tenth, Shanghai is ready to welcome you with open arms and endless possibilities. It’s a city that promises adventure, discovery, and a journey you won’t soon forget. www.theenterpriseworld.com | 29

32. I remember the moment like it was yesterday. Sitting at my desk, I was overwhelmed with the idea of starting a business but unsure where to begin. I had so many interests but no clear direction. The more I researched, the more I realized that the key to success wasn’t just about finding a good idea—it was about identifying opportunities that aligned with my skills and the market’s needs. That’s when I decided to start exploring the world’s best business opportunities, and it changed everything for me. What I discovered helped me launch a successful venture and showed me the immense potential waiting to be tapped in various industries. Let me share some of the insights I gained on this journey. | January 2025 32

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34. Here Are Some of the World’s Best Business Opportunities 1. E-Commerce and Dropshipping The e-commerce industry has been thriving for years, with no signs of slowing down. Dropshipping, a business model requiring minimal upfront investment, allows entrepreneurs to sell products without holding inventory. Platforms like Shopify and WooCommerce make it simple to set up an online store. With an effective marketing strategy, you can target niche markets, such as eco-friendly products or customized items. This remains one of the world’s best business opportunities for aspiring business owners who want flexibility and scalability. Why It Works: • Low start-up costs. • Access to global markets. • Opportunities for automation. 2. Digital Marketing Services In an era dominated by social media and online advertising, businesses require effective digital marketing strategies to stand out. Offering services like SEO, content creation, and social media management can be incredibly lucrative. As companies compete to attract customers online, the demand for experienced digital marketers continues to rise. 3. Health and Wellness The global health and wellness market has grown exponentially in recent years, driven by increasing awareness of physical and mental well-being. From fitness coaching to producing organic skincare products, this sector offers numerous possibilities. How to Start: • Gain certifications in areas like SEO or PPC. Trending Niches: • Online fitness classes and apps. • Build a strong online portfolio. • Natural supplements and superfoods. • Focus on niche industries to establish expertise. • Meditation and mental health services. Creating solutions tailored to today’s health-conscious consumers ensures your business remains relevant and profitable. If you’re skilled in analytics and creative thinking, this industry represents one of the world’s best business opportunities for digital-savvy entrepreneurs. | January 2025 34

35. 5. Education Technology (EdTech) The pandemic accelerated the shift toward online learning, creating immense opportunities for EdTech businesses. From language-learning platforms to skill-based courses, there is no shortage of ways to innovate in this space. Providing accessible, engaging, and affordable educational tools can help you carve out a niche in this growing market. Examples of EdTech Success: • Platforms like Duolingo and Coursera. • Virtual tutoring services. • Gamified learning apps for children. If you’re passionate about improving education, exploring EdTech could lead you to one of the world’s best business opportunities in the digital era. 6. Artificial Intelligence and Automation Artificial Intelligence (AI) is revolutionizing every sector, from healthcare to logistics. Businesses that offer AI-driven solutions to automate processes or enhance decision-making are in high demand. For example, creating chatbots for customer service, predictive analytics tools, or AI-powered marketing software can generate significant revenue. 4. Sustainable and Green Businesses Sustainability is no longer just a buzzword—it’s a priority for consumers and corporations alike. Eco-friendly products and services, such as renewable energy solutions, biodegradable packaging, and sustainable fashion, have become increasingly popular. Businesses that prioritize environmental consciousness are well-positioned for long-term success. Benefits of AI-Based Ventures: • Improves operational efficiency for clients. Key Opportunities: • Addresses challenges with innovative solutions. • Developing solar energy products. • Offers scalability across multiple industries. • Creating zero-waste packaging. • Offering carbon offset programs for other businesses. Investing in AI now could position you as a leader in one of the most transformative and world-best business opportunities available today. By addressing the pressing need for environmental conservation, this industry is undoubtedly one of the world’s best business opportunities for visionaries looking to make a difference. www.theenterpriseworld.com | 35

36. 7. Remote Work Solutions 10. Personalized Services As remote work becomes the norm, businesses need tools to support distributed teams. Whether it’s project management software, communication platforms, or ergonomic home office equipment, this market offers a wealth of possibilities. Consumers are willing to pay a premium for personalized experiences. From subscription boxes tailored to their tastes to custom travel itineraries, the options are endless. Businesses that prioritize customer-centricity often enjoy strong loyalty and repeat sales. Popular Ideas: Examples: • Cloud-based collaboration tools. • Subscription boxes for niche interests (e.g., books, fitness gear). • Online hiring platforms for remote talent. • Subscription boxes for home office essentials. • Personal shopping or styling services. By catering to the needs of remote professionals, you can tap into a profitable and growing sector. • Curated travel packages with unique local experiences. 8. Food and Beverage Innovations Focusing on personalization can transform even small ventures into thriving enterprises, cementing their place among the world’s best business opportunities. The food industry has evolved beyond traditional restaurants and cafes. Ghost kitchens, plant-based alternatives, and personalized meal delivery services are taking center stage. If you’re passionate about food, there’s plenty of room to innovate. Key Trends: • Developing plant-based or lab-grown meat products. • Offering meal kits tailored to specific diets. • Creating unique dining experiences like pop-up events. With consumers constantly seeking unique culinary experiences, this remains one of the world’s best business opportunities for creative food entrepreneurs. 9. Blockchain and Cryptocurrency Ventures Blockchain technology goes far beyond cryptocurrencies. It enables secure, transparent systems for industries like finance, supply chain, and healthcare. Launching a business that leverages blockchain can set you apart in this rapidly evolving field. Potential Areas: • Building decentralized apps (dApps). • Offering blockchain consulting services. • Developing secure digital wallets or exchanges. As this technology matures, its applications will continue to expand, providing fertile ground for innovative businesses. | January 2025 36

37. There are tons of chances for people in business who are willing to try new things, come up with fresh ideas, and always be on top of what’s happening in the market. Whether you’re interested in online shopping, businesses that are good for the environment, or super-smart tech like AI, there’s a business idea out there that’s perfect for you and what you love doing. If you focus on industries that are really growing and make sure your products or services are what people actually want, you’re more likely to succeed as an entrepreneur. No matter what kind of business you start, the first step to reaching your goals and making a real difference is to find the best opportunities out there. www.theenterpriseworld.com | 37

38. The Iconic Ice Cream Chain with Endless Flavor Adventures Did you know Baskin-Robbins, the American multinational ice cream chain, uses a unique “31 avors” concept, offering different avors for each day of the month? This innovative approach captures the heart of ice cream lovers and sets the brand name in the competitive dessert market. Today, it is available in 8,000 locations worldwide, making it the largest chain globally. In the last year, it generated a revenue of approximately $1.4 billion which reects its impressive growth and success. In this article, you will learn about the rich history of the company, its marketing strategies, the story behind its logo, challenges, and some of its interesting facts. | January 2025 38

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40. Brand History of Baskin-Robbins Baskin-Robbins kicked off in 1945 when Burt Baskin and Irv Robbins opened their first ice cream shop in Glendale, California. They envisioned a place where ice cream lovers could explore a wide range of flavors, delighting customers with unique and delicious options. In its early years, the company quickly gained popularity, introducing favorites like Pralines ‘n Cream and Mint Chocolate Chip. The company began franchising in 1948, expanding its reach beyond California and becoming a go-to destination for ice cream across the United States. In 1967, the company joined forces with Dunkin’ Donuts, further boosting its growth. Over the years, the brand has adapted to changing tastes by adding exciting new flavors and products while staying true to its roots. It continues to win hearts with its creativity and delicious treats, ensuring that ice cream lovers everywhere have something to smile about. | January 2025 40

41. Story of Baskin-Robbins Logo The Original Logo (1945) The first logo was simple and featured the brand name in bold letters. This design reflected the straightforward vision of founders Baskin and Robbins when they opened their first ice cream shop in Glendale, California. A Colorful Transformation (1953) As the brand expanded, it needed a more vibrant and recognizable logo. The goal was to capture the fun and inviting atmosphere of the ice cream parlor. The Iconic Pink and Blue Logo (1953) The new logo introduced playful pink and blue colors, quickly becoming a symbol of joy. It cleverly combined the letters “B” and “R,” while hiding the number “31” in the pink section, representing the idea of offering a different flavor for each day of the month. Keeping It Fresh Over Time The logo has seen minor updates to keep it modern and engaging. Despite these changes, the pink and blue colors have remained a signature feature, highlighting the brand's playful spirit. Today’s Meaning The logo stands for quality and creativity in the ice cream industry. It invites ice cream lovers everywhere to enjoy delicious treats, making it an instantly recognizable symbol of indulgence. www.theenterpriseworld.com | 41

42. Baskin-Robbins Market Strategies 1. It keeps trying to invite consumers with multiple innovations - offering seasonal flavors, giving a limited-time offer, customizable options, and a wide range of designs, shapes, and sizes. • The company offers seasonal flavors throughout the year, capturing consumers’ interest during holidays, special occasions, and weather changes. The company offers limited-time offers for different flavors available only for a fixed period. To appeal to diverse tastes and dietary requirements, it offers customizable ice cream sundaes, milkshakes, and cups. Products are available in different shapes, designs, and sizes to reach the maximum consumers at the time. • • • 2. Many ice cream lovers have different tastes, colors, designs, and sometimes ingredients to check in ice creams they are eating. The company ends all these concerns at a single point for you whether buying for kids and families, you’re health conscious, or any premium ice cream enthusiast needs outstanding tastes or flavor. 3. To gain customer loyalty and gain more consumers attention, the company runs programs like birthday clubs and rewards for multiple customers. 4. Through sports sponsorships, charitable alliances, seasonal campaigns, and collaborating with iconic brands the company expands its reach and draws new audiences. 5. To provide an incredible in-store experience, and attract and retain consumers, the company focuses on a welcoming atmosphere, interactive elements, and unique product presentations. | January 2025 42

43. What Are the Challenges Faced by Baskin-Robbins? The company faces several challenges in the ice cream market. Customers now prefer healthier, low- sugar, and plant-based options, so the brand has to adjust its menu. Competition from other brands and small ice cream shops adds more pressure, and sales can drop during colder months. Managing franchises worldwide is also tough, as it’s hard to keep the quality consistent across all locations. Rising costs for ingredients and labor make it harder to maintain profits. Lastly, with more people using online services, Baskin-Robbins needs to keep up by offering mobile ordering, delivery, and better digital engagement. www.theenterpriseworld.com | 43

44. 5 Interesting Facts About Baskin-Robbins You Didn’t Know In 1953, when the brothers-in-law Baskin and Robbins decided to merge their stores and name as a single company, they faced conflict with the name of the company. They settled it with a coin flip, with the winner’s name appearing first. 01 Many celebrities, including Barack Obama and Julia Roberts, have worked for the company before they gained fame. Their connection with it adds a fun link to the brand’s history and popularity. 02 Burt Baskin passed away from a heart attack in 1967, shortly after selling the company to United Fruit Co. His death marked changes, Robbins had to manage double roles and responsibilities to take the company forward. 03 The company holds the Guinness World Record for the largest cup of ice cream weighing 8,865 pounds. This record highlights its playful yet ambitious spirit in the dessert world. 04 “31 flavor” concept doesn’t mean the company makes ice cream in 31 flavors, it has more than 1,300 flavors including limited edition varieties that continue to surprise and delight customers. 05 | January 2025 44

45. Conclusion Starting with a small vision to provide delicious flavors and tastes in ice cream, and later holding its name in the Guinness World Record for making the world’s largest cup of ice cream, the story of Baskin-Robbins is one of innovation, growth, and dedication. Over the years, the company has delighted customers with its creative offers, new flavors, and experience. Today, it is inspiring newcomers in the dessert industry, setting a benchmark for quality, creativity, and customer satisfaction. www.theenterpriseworld.com | 45

48. 10 SOFTWARE ENGINEERING PODCASTS FOR DEVELOPERS Must-Listen I remember one day sitting in traffic, feeling frustrated. I had been working on a coding problem for what felt like forever, and I was stuck. It seemed like I was getting nowhere. Then, I decided to try something different—I put on a podcast about software engineering. I didn’t expect much, but as I listened, I found myself getting ideas that helped me break through the problem. podcasts that can help you learn and grow in your career, just like they’ve helped me. Here Are 10 Must-Listen Software Engineering Podcasts 1. Software Engineering Daily A daily dose of software engineering knowledge, this podcast is a must-listen for staying updated on industry trends. It covers a wide range of topics, including programming languages, cloud computing, and data science. With high-profile guests from top companies like Netflix, Google, and Facebook, the insights are invaluable for developers seeking to grow their careers. Since that day, software engineering podcasts have been a part of my everyday routine. Whether I’m driving, cooking, or just taking a break, they help me stay updated on the latest trends, new technologies, and useful tips. What I like most is how these podcasts bring real stories and practical advice—stuff you don’t always get from textbooks. 2. Talk Python to Me If you haven’t given podcasts a shot yet, or if you’re not sure where to start, I’ve put together a list of some of the best software engineering Python enthusiasts will love this podcast. Hosted by Michael Kennedy, “Talk Python to Me” dives deep into Python’s applications, including | January 2025 48

49. machine learning, web development, and automation. With its in-depth discussions and practical advice, it’s an essential resource for both novice and seasoned Python developers. making it perfect for developers looking to climb the leadership ladder. 4. The Cloudcast 3. Dev Interrupted As cloud computing reshapes the tech industry, The Cloudcast stands out as the definitive podcast for everything cloud-related. Hosted by Aaron Delp and Brian Gracely, it covers cloud- native technologies, DevOps, and emerging trends in cloud computing. Whether you’re a cloud enthusiast or just getting started, this podcast is a goldmine of information. This podcast explores the intersection of software development and leadership. Hosted by Dan Lines and Conor Bronsdon, it features candid conversations with engineering leaders from companies like Atlassian and Netflix. Topics range from team management to productivity hacks, www.theenterpriseworld.com | 49

50. 5. The Changelog 10. Software Engineering Radio Open-source development takes center stage in The Changelog. Hosted by Adam Stacoviak and Jerod Santo, this podcast highlights open-source projects and the people behind them. It’s a fantastic resource for developers passionate about open-source contributions and the latest tech innovations. A veteran in the podcasting space, Software Engineering Radio has been delivering top-notch content since 2006. Geared toward professional developers, it features weekly episodes on system design, DevOps, and software architecture. It’s a timeless resource for engineers looking to deepen their technical expertise. Why You Should Listen To These Software Engineering Podcasts? 6. Thoughtworks Technology Podcast Produced by the renowned technology consultancy Thoughtworks, this podcast delves into cutting-edge trends in software development. Topics include AI, cloud architecture, and software design. With expert hosts sharing actionable insights, this podcast is ideal for developers keen on staying ahead of industry changes. Listening to software engineering podcasts offers: Knowledge Expansion: Stay updated on the latest trends and technologies. Expert Insights: Learn from industry leaders and innovators. Inspiration: Discover how others have solved challenges or advanced their careers. Skill Development: Deepen your understanding of specific topics like Python, cloud computing, or AI. 7. The CSS Podcast The Future of Software Development Education Frontend developers, take note! Hosted by Google’s Una Kravets and Adam Argyle, The CSS Podcast breaks down CSS concepts into digestible episodes. Whether you’re a beginner or a seasoned pro, this podcast is perfect for honing your frontend development skills. As software engineering evolves, so do the ways we learn. Podcasts have become a vital supplement to traditional learning methods like books and courses. By integrating podcasts into your routine, you can stay ahead in a field that’s constantly changing. 8. Neil on Software Podcasts like Software Engineering Radio have been instrumental in shaping the industry by providing insights on emerging trends and technologies. Whether you’re interested in AI, DevOps, or frontend development, there’s a podcast tailored to your interests. Blending technical expertise with personality, Neil Green’s podcast is a refreshing take on software engineering. Covering topics like workplace culture, career growth, and project management, Neil on Software is entertaining, insightful, and perfect for developers seeking a holistic view of the profession. Final Thoughts Podcasts are a powerful tool for developers looking to stay ahead in the fast-paced world of software engineering. From foundational knowledge to advanced topics, these 10 software engineering podcasts cover it all. 9. In Machines We Trust Dive into the world of AI and automation with In Machines We Trust, a podcast by the MIT Technology Review. Hosted by Jennifer Strong, it explores the societal impact of AI and its role in shaping the future. Developers interested in machine learning and AI trends will find this podcast invaluable. Start with one or two that resonate with your career goals and interests, and watch as they transform your understanding of software development. Happy listening! | January 2025 50