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Real Estate Lead Generation Through Google Ads

Google has its own network of websites in different industries. Audiences from different niches can opt for display Google Ads, also known as Google Display Network. The website owner is paid per click or impression on the ad. Read more information regarding this topic as well through our website. Visit: https://thebigunit.com.au/blog/real-estate-lead-generation-through-google-ads/

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Real Estate Lead Generation Through Google Ads

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  1. Real Estate Lead GenerationThrough GoogleAds

  2. Thinkingtoadvertiseyourhomeorproperty?GonowhereotherthantotheGOOGLE.Here’swhy! Morethan80%ofpeoplereachGoogletosearchforanyinformation.Itisnosurprisethatthesame goesfortherealestateindustrytoo.Morethanever,thepandemichaspushedrealestateagentsto createendlessleadsforthemselvesthroughrealestatemarketing.Itincludesemailmarketing,content marketinggoogleadsmarketing,videomarketing,andsoon. Eachofthesedigitalmarketingstrategieshelpsingeneratingrealestateleads,bringinghighROI,and developingastrongcustomerbase. Now,letusfirsttalkabouttheplatformthathouseseveryinformation–Google. WeallreachouttoGoogletoextractinformation.So,itmustnotsurpriseyouthatitisaplacewhereyouget over259millionuniquevisitorsand4.8billiondailyinteractions. Theinteractionshappeninseveralwayslikeblogs,videos,news,images,andGoogleAdwords, rebrandedin2018,andrenamedGoogleAds.

  3. Therealtorscanrundifferentadcampaignsas describedbelow: TypesofGoogleAds SearchAdCampaign These are the text ads that are displayed on the Google results page. For example,searchforthebestrealestatemarketingagencyinAustraliaandon thetopwillbeyourGoogleadresults. Ifyougetthisadforyourrealestatebusiness,youwillbenefitinawaythatyour adwillbeplacedwheremostpeoplelookfortheinformationonGoogle.Itwill show your ad in the same format as others (without denoting it as an ad) so usersendupseeingandclickingit,therebygeneratingresults.

  4. DisplayAdCampaigns Googlehasitsownnetworkofwebsitesindifferentindustries.Audiencesfrom differentnichescanoptfordisplayGoogleAds,alsoknownasGoogleDisplay Network.Thewebsiteownerispaidperclickorimpressiononthead. Advertisersbenefitfromgettingtheircontentinfrontofaudiencesthatare alignedwiththeirpersonas.Thedisplayadsareusuallytheimageads.These drawmoreattention,morethanthecontentonthepage.

  5. VideoAdCampaign Thesearetheadsdisplayedbeforeorafterandsometimesinthemiddleofthe YouTubevideos.YouTubeisalsoasearchengine.Placingtherightkeywordwill bringyourvideoonthetop.

  6. AppAdCampaign Googleappcampaignshelpinpromotingyourbusinessthroughadsdisplayedonthe GoogleSearchNetwork,GooglePlay,YouTube,GoogleDisplayNetwork,andmore.If youhaveabusinessmobileapplication,youcanencourageyourclientstoinstallyour realestateappanduseitforday-to-dayupdates.Unlikeotheradcampaigns,youdon’t havetodesignanappcampaign.Instead,giveyourappinformationtotheGoogle,and place a bid. Rest of the work is done by Google and your application gets the right attention. Togeteitheroftheabovecampaignsruninasuccessfulmanner,itisessentialforreal estateagentstogetGoogleadservicesfromthebestdigitalmarketingagency.

  7. ReasonsRealEstateAgentsMustAdvertiseonGoogle One of the biggest benefits of running Google ads is that its results are measurable. Everythingistransparent.Ifanyactivityhappensonyourwebsiteoronyourad,youwillget notifiedandyouwillbeabletotracktherecord. Youcanfinetuneyouradsincaseyoudonotseeanyactivity.AdjustmentinyourSEMstrategy willgiveyouthebestreturnoninvestment(ROI). Yougetacompletecontrolonhowtospendyourmoney.Youarefreetochoosehowmuchyou wanttospendpermonth,perday,orperad. AnotherbenefitisthatGoogleAdWordsisbasedonPPCi.e.,payperclicksystem,whichmeans youonlypaywhenyouradsgetclicks.

  8. How can wehelp? TheBigUnitisthetopdigitalmarketingserviceprovideragencyinAustralia,specializinginreal estate marketing. If you are a real estate agent looking forward to generating leads through GoogleAds,reachouttous.Ourteamofdigitalmarketingexpertswillhelpyouachieveyourgoals. Pleasegetintouchtofindoutmoreaboutus.

  9. GET IN TOUCH U15/5-7PaulCt,DandenongVIC3175 0390000828 info@thebigunit.com.au ContentResource: https://thebigunit.com.au/blog/real-estate-lead-generation-through- google-ads/

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