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Your customer is your buyer. One who is well-informed, and aware. Buyers of todayu2019s age are not the ones who can be lured by anything and everything. Because of the vast amount of information available on the internet, your buyers are updated. If you want to get more information regarding the best digital marketer then visit our website. Read more: https://thebigunit.com.au/blog/a-simplified-guide-to-buyers-journey/
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Yourcustomerisyourbuyer.Onewhoiswell-informed,andaware.Buyersoftoday’sagearenottheoneswho canbeluredbyanythingandeverything.Becauseofthevastamountofinformationavailableontheinternet, your buyers are updated. This change in buyers’ behavior has also shifted the focus of marketing. Earlier marketing was based on the principle – ‘Any color as long as it’s black. But now as the competition has increased,technologyhasdeveloped,thebusinessesaroundtheglobehaveshiftedtotheprinciple–‘What coloryouwant.’ Letmejustputitsimply–earliermarketingwassales-driven,nowitiscustomer-driven. Sincemarketingisnowbuyer-driven,itisimportantforallbusinessestounderstandthebuyer’sjourney.Ifyou areunawareofwhatyourbuyerwants,youwillneverbeabletoconducteffectivemarketing.Ifmarketinggoes weak,thereisnochanceforyoutogenerateleads,earnROI,orgetconversions. So,keepinginmindthattoday’sbuyersknowmorethanyouthinktheyknow,itisimperativeforbusinessesto stayupdatedwiththetrendsandoffertheirbuyersexactlywhattheyarelookingfor.Tobeabletoofferyour buyerstheinformationorgoodiestheywant/need,yououghttoknowtheironlinebehavior.Tounderstand that,youwillhavetogothroughtheentirebuyer’sjourney. Inordertogainsuccessinsales,youwillhavetoadapttothechangingmindsetwhichcanonlybedoneby learningaboutthebuyer.
WhoisaBuyer? Abuyercanbeanyonefromapotentiallead,lead,visitor,orevenyourpresent customer.Theonewhomakesapurchaseisthebuyeroryourcustomer. Knowingaboutyourbuyeristhefirstandforemoststeptoleadgeneration. You must know everything about your customer – age, type of company, gender,locationandsoon.Youwillhavetounderstandwhattheydoonline, whatinformation,productorservicearetheylookingforbecauselateryou willbetheanswertowhattheyfind. Onceyoulearnaboutyourbuyer’spersona,youwillbeabletomarketyour brandsmoothly.
WhatisaBuyersPersona? This is defined as a result-based profile that shows the target customer. Throughthebuyer’spersona,yougettoknowyourcustomers,theirbehavior, thechallengestheyface,andhowtheymakedecisions. Bydefiningtheabovecharacteristics,youcanbuildaBuyerPersona,asemi- fictionalrepresentationofyouridealcustomer. Thebuyerpersonaiscreatedbasedontheextensivemarketresearchonyour existingcustomers.Wecallitsemi-fictionalbecauseallyourcustomerswill notfitinonecategory. Forinstance,ifyourproductisaclothingbrandforteenagegirls.Customersof allageswillnotfitinonecategory.So,youwillhavetotailoryourmarketing message,strategiesasperyourbuyerpersona.
WhatisBuyer’sJourney? Abuyer’sjourneyisthepathyourpotentialcustomergoesthroughtobecomealeadoracustomer.In simplewords,buyersdonotjustbuythingswithadropofahat.Theygothroughtheprocessofbuying whichinvolvesawareness,consideration,evaluation,andfinallymakingadecision. Ifbusinessesunderstandthebuyer’sjourney,theycomeacrossalotofthingslikethepains,theproblems, thebuyer’sonlinebehavior,thefactorsthatinfluencetheirthinking,etc.Allthesefactorshelpbusinesses inpositioningtheirproductsandservicesinabetterplace.Thebuyer’sjourneydoesnotendwiththefinal purchasemadebythecustomers.Butitcontinuesthroughnurturingandcaringevenaboutthepurchase isdone.
StagesofBuyersJourney Now,letuslearnaboutthestagesthroughwhichabuyergoes: Thebuyer’sjourneyinvolvesthreemainstagesthroughwhichyougettolearn abouthowbuyersadvancealongthebuyingprocess. Letusseeeachstageindetail. AwarenessStage:Inthisstage,thebuyergetsawareofyourbrand,products, orservices.Theyalsogetawareoftheproblemstheyhave. ConsiderationStage:Inthisstage,thebuyerdefinestheirissuesandlooksfor solutions. DecisionStage:Thisisthelaststageinwhichthebuyerevaluatesallthe solutionsanddecidesontherightonetoadminister.
ActionsYouMustTakeasaDigitalMarketer Asadigitalmarketer,youwillhavetodecidetheactiontobetakenduringeachstageofthebuyer’sjourney. Letusseewhatarethethingsadigitalmarketershoulddoonthebehalfofbusinesseswhoaimtogetinsanetraffic,endlessleads,andgeneratehigh ROI. AwarenessStage Althoughwehavediscussedthestagesabove,letustakeaquickrecapanddefinetheseagain.Inthisstage,buyersareidentifyingthechallengesthey wanttolookforsolutionsfor.Atthisstage,youasadigitalmarketercantakethefollowingactions: Provideinformationindetail Educatethemalongthepath Providethemwiththeresourcestohelpsolvetheirproblems ConsiderationStage Atthisstage,buyershaveclearlydefinedthegoalandnowarecommittedtoaddressingthem.Now,theyareevaluatingvariedapproachesand methodstosolvetheirissues. Atthisstage,youasadigitalmarketercantakethefollowingactions: Understandyourproductorserviceandknowhowitwillsolvethebuyer’sissues Considerhowdirectandindirectcompetitorsshowupinthemarketplace DecisionStage Inthisstage,thebuyershavealreadyreachedwhichsolutionisbestforthem.Atthispoint,theyevaluatethesolutionproviders.Forinstance,the buyersmayhavemadealistofwritingprosandconsofdifferentofferingstheyget.Aftermeasuringthem,thebuyersdecideonthesolutionthat meetstheirneedsthebest.
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