Embracing LGBTQ inclusivity as the new face of beauty

1. Embracing LGBTQ+ inclusivity as the new face of beauty Look at any early 20th-century beauty commercial. You’ll probably see a white housewife praising some ground-breaking new blush or game-changing lipstick. But until recently, representation outside this community was much less likely to be found. Too long have women and dramatic male artists been the sole users of makeup and other aesthetic trends. Thankfully, today’s beauty business is beginning to catch up with the demands of different communities, including those who identify as lesbian, gay, bisexual, transgender, queer, or questioning cosmetics for LGBT+ community. Trailblazing beauty influencers, notably Gen Z and millennial activists who have little patience for an non inclusive business, are primarily responsible for this

2. development. Beauty businesses have started to recognize this trend over the past ten years and develop beauty campaigns that include individuals and goods that appeal to a broader audience. Similar to how salons have changed to welcome a more varied customer, the beauty industry as a whole has become more inclusive as a result. How LGBTQ+ representation is redefining beauty norms As a leader embracing diversity and establishing a place where anyone and everyone can feel seen, several segments of the beauty business have emerged. Independent beauty firms have accelerated their production of goods and marketing initiatives that attract more people than ever before. Even if the concept of beauty has advanced significantly, more work has to be done. The beauty industry has a long history of promoting unattainable aesthetic standards that primarily benefit a small portion of the population. Many business leaders now recognize that everyone wants to feel represented and reflected in beauty brands and trends, regardless of age, sexual orientation, gender identity, color, religion, or size. 6 ways beauty businesses can support inclusivity Fortunately, by creating a sense of representation, warmth, and support for professionals and customers, the beauty industry can become even more welcoming to cosmetics for LGBT+ community. We list six ways the industry can speak out and change things below. 1-Represent LGBTQ+ communities in marketing campaigns Step outside the typical casting call requirements as you think about your marketing campaigns and look for models, brand ambassadors, and real-world product users—rather than just Hollywood LGBT+ stars—who resemble your target audience more closely. Additionally, be careful to include the subject behind the camera. Among many others, LGBT+ designers, writers, marketers, and photographers can add insightful viewpoints to every aspect of your

3. marketing. Including representation in marketing goes beyond simply acting morally; it is also one of the most effective ways to connect with potential clients. 2-Break down gender norms Despite all the advancements in the beauty industry, you can still find products that adhere to traditional gender norms if you browse the care aisle of your local big-box retailer. The pink, floral packaging used for women’s products and the dark, minimalist designs used for men’s products are further evidence that people should be classified (and divided) according to how they are perceived to be either feminine or masculine. It’s time to create packaging and marketing materials with a more gender- neutral slant to combat the stereotypes and sexualization seen in many beauty products. Avoid categorizing your customers if you want to appeal to a larger audience. 3-Address barriers to self-expression Big companies in the beauty sector have influence over public opinion, unfair practices, and even the formulation of rules and laws. Brands can remove obstacles to self-expression and ensure that LGBTQ+ people can adhere to beauty standards that make them feel most like themselves by banding together behind the LGBT+ community as supporters. Consider including advocacy for ongoing change—such as social acceptance, cultural inclusivity, and legal equality—and support for the LGBT+ community’s right to free expression in your company’s mission statement. Your brand will be seen as an industry leader in inclusivity if you offer staff and the local community mentoring and educational opportunities. Cosmetic retailers are beginning to “Court Trans and gender non-conforming clientele” as gender identity and gender expression experience a transformation. In reality, since makeup and cosmetics for LGBT+ community are no longer the only domain of flamboyant Rock Stars, the beauty industry is working to create bridges across the heteronormative gender binary it initially promoted.

4. 4-Listen to clients’ needs Beauty businesses can support LGBT+ rights while offering customized goods and services catering to their potential clients’ requirements. For instance, there is a dearth of products available for transsexual women and males who present as feminine. Makeup companies can collaborate with transgender ambassadors to create makeup that complements transgender people’s natural facial hair and offer makeup that does so. Alternatively, if you work in a spa or salon where cosmetology and skin care treatments are routinely provided, consider offering therapies that can assist in treating some of the dermatologic conditions that transgender persons experience. While many beauty brands are happy to support the LGBT+ community during Pride Month, genuine inclusivity goes well beyond brief festivities and product placements with rainbow-colored packaging. Many brands should consider LGBT+ individuals’ significant challenges, such as hate crimes, persecution, and prejudice. You can establish your company’s reputation as a genuine all-inclusive brand by backing cosmetics for LGBT+ community advocacy groups, speaking out against harmful legislation, and taking a position every day of the year (in addition to during Pride events). Reference By: https://theomnibuzz.com/embracing-lgbtq-inclusivity-as-the- new-face-of-beauty/