What are the best PR agencies to work with

1. What are the best PR agencies to work with? Have you ever looked at a PR campaign and got blown away by its simplicity and yet powerful delivery? If yes, that is precisely what the best PR agency will deliver. It is all about the sizzle that generates media attention. A PR campaign is both a science and an art. The two need to be blended to deliver the best sauce. If you get it right, your brand will be given a major boost. Get it wrong and you become not only a laughing stock, but potentially hurt your bottom line. PR agencies’ services don’t come cheap. (usually between $5000 to $10000/month) In addition to service fees, you are often billed commitment fees and retainer fees. With this in mind, it is imperative to prepare well before buying PR services. Here is what you need to find out: •What are the journalists saying: Journalists usually receive a lot of solicitations from PR firms. Most of this solicitation is usually discarded due to various reasons. Prepare a select number of journalists and contact them via LinkedIn or messages asking them for recommendations. If a firm’s names keep appearing, it might be worth a try. Such organizations have built a good rapport with journalists and passing out there messages often finds a willing partner. •Costs:As discussed earlier, PR doesn’t come cheap. There are direct costs to hire the PR firm but also indirect costs that you incur during the course of a PR campaign. The benefits of a campaign should outweigh the costs. The best way to do this is to strategize and execute a highly targeted campaign. With such an approach, you get more value for your money. You also get away with fewer staff members and less material to work with. The results of a targeted campaign are also analyzed more easily. •Industry specialization: A PR campaign is mostly done to improve company brand awareness. A PR company needs to have in-depth knowledge of the product or message you are trying to send to the

2. general public. For specialized industries such as the automotive industry, medical industry, or education, it might be necessary to hire a specialized firm. Such an approach is more efficient in time and resources. •Reach: The ability of a PR agency to reach a wide audience should be the core pillar of their business. The agency should generate accurate metrics and reports to show how far they can reach. •Creativity: A PR agency should draw the audience in. The PR campaign you embark on should create a natural curiosity in the general public. People like to find things for themselves and you should let them. A PR campaign should not be intrusive or clumsy. Before you commit to an agency, you should look at other campaigns they have completed and judge their work based on any criteria of your choosing. The PRactice is the best PR agency in Mumbai because they bring in a distinct approach that yields very good results. Their experience of nearly two decades helps them serve clients better. The PRactice has serviced more than 500 clients across major sectors. Their ability to integrate multi-functional PR, as well as Digital specialities on one platform, and carry integrated campaigns for their clients sets them apart from other agencies in the market.