The Most Influential Leaders in Digital Transformation, 2025

طﺳوﻷا قرﺷﻟا ءﺎﻣﻋز The L E A D E R S April 2025 Abdallah Redefining the Future of Technology at Digicel Nassar Pacific PNG Abdallah Nassar Chief Technology and Information Officer Digicel Pacific PNG

"There is no mountain that is insurmountable. Look out for opportunities. Knock on doors. If those doors are locked, break them open."

Leading the Charge Editor’s I Transformation, 2025, we celebrate the visionaries who are not just adapting to change—but shaping it. n a world where technology is evolving faster than ever before, leadership in digital transformation has become the cornerstone of resilience, innovation, and sustainable growth. The Middle East Leaders presents The Most Influential Leaders in Digital Desk This edition honors trailblazers across industries who have embraced the complex, ever- shifting digital landscape with clarity and courage. These are the strategists who bridge the gap between legacy systems and future-ready platforms, the architects of AI-driven ecosystems, and the stewards of data who understand that transformation is not merely about technology, it’s about people, purpose, and progress. What unites the leaders featured in these pages is their ability to think boldly, act decisively, and lead with empathy. From financial services to healthcare, retail to manufacturing, they are redefining what’s possible, often under extraordinary pressure and at astonishing speed. As you read their stories, you’ll find insights not only into groundbreaking digital initiatives but also into the mindset that drives transformation at scale. Our goal is to inspire and inform—to spotlight those who are making a measurable impact on their organizations and the world. We extend our deepest congratulations to all the honorees. May their journeys ignite new ideas and empower the next generation of digital leaders. Happy Reading! Preston B.

Cover story CONTENTS 08 Abdallah Nassar Nassar Redefining the Future of Technology at Digicel Pacific PNG Articles Empowering Employees How Transforma?on Experts Are Driving Digital Evolu?on in the Workplace 18 Breaking the Mold How Digital Disruptors Are Changing Tradi?onal Industries 22

طﺳوﻷا قرﺷﻟا ءﺎﻣﻋز The L E A D E R S Editor-in-Chief Merry D'Souza Managing Editor Executive Editor Assistant Editors Preston B. Jenny F. Michael W. Art & Design Director Associate Designer Visualizer David King Rosy Scott Angela Ruskin Senior Sales Managers Business Development Manager Brain Moody, Jack McDowell Nisar Mohammed Marketing Manager Sales Executives James M. Max Floyd Technical Head Business Development Executives Jacob Smile Simon, Tom Company Name Featured Person Brief Technical Specialist Digital Marketing Manager Dominique T. Irvin Wilson Veteran technology leader with 24 years of global experience, specializing in strategic planning, financial management, regulatory compliance, and vendor negotiation across Africa, Asia, and the Middle East. Abdallah Nassar Chief Technology & Information Office Digicel Pacific PNG www.digicelpacific.com Research Analyst SME-SMO Executive Frank Adams Steve Rodrigues Experienced digital transformation leader specializing in agile methodologies, customer-centric solutions, and strategic innovation across banking and insurance sectors, with a focus on GCC markets. PwC Middle East www.pwc.com/m1/en Eddy Asmar Director Database Management Technology Consultant Circulation Manager Stella Andrew David Stokes Robert Brown Dynamic loyalty and partnership professional, ex-management consultant, recognized for optimizing financial partnerships, mentoring startups, and advocating for diversity in business. Emirates Eliza Leonidou Head of GCC www.emirates.com sales@themiddleeastleaders.com April, 2025 Entrepreneur and investor with a strong background in technology and real estate, founder of multiple companies, and board member across diverse sectors in Europe and the Middle East Property Finder www.propertyfinder.com Michael Lahyani CEO www.x.com/company/the-middle-east-leaders/ Follow us on : www.facebook.com/themiddleeastleaders/ Expert in virtual assets, fintech, and financial innovation, dedicated to unlocking opportunities, mentoring, and driving regulatory advancements in the evolving digital finance ecosystem. We are also available on : Serena Sebastiani Management Consulting PWC Middle east www.pwc.com/m1/en Copyright © 2025 The Middle East Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Middle East Leaders. Reprint rights remain solely withThe Middle East Leaders.

COVER STORY Abdallah Nassar Nassar Redefining the Future of Technology at Digicel Pacific PNG “ I ensure that Digicel Paci?c PNG remains at the forefront of digital transformation. Abdallah Nassar Chief Technology and Information Officer Digicel Pacific PNG

The Most Influential Leaders in Digital Transformation, 2025 I Digicel Pacific PNG, he wasn’t just inheriting a position; he was taking on a challenge that would reshape the company’s future. n the fast-evolving world of telecommunications, few leaders leave a lasting mark—Abdallah Nassar is one of them. When he stepped into his role as CTIO at With a strong foundation in engineering and hands-on experience in development, network architecture, cybersecurity, and data management, Abdallah has navigated through various IT roles, gaining a comprehensive understanding of information systems and enterprise technology. His progression from technical roles to executive leadership has equipped him with the ability to align technology investments with business objectives, optimize operations, and drive innovation. The telecom industry was at a crossroads, with AI, cloud computing, and cybersecurity transforming the global landscape. Digicel Pacific PNG needed more than technological upgrades—it required a visionary leader who could integrate innovation with operational excellence. Abdallah rose to the occasion. Under his leadership, the company underwent a digital revolution, streamlining operations, fortifying cybersecurity, and adopting cutting- edge AI solutions to enhance customer experiences. As a Strategic Integrator, Abdallah bridges the gap between technology and business, ensuring that IT initiatives align with Digicel Pacific PNG’s strategic vision and market demands. He has a keen eye for emerging trends, leveraging AI, cloud computing, and data analytics to create competitive advantages. But innovation alone wasn’t enough. Abdallah understood that true transformation required a culture shift. He fostered an environment where learning, collaboration, and adaptability became the foundation of success. By investing in skill development and embracing automation, he optimised operations and empowered teams to thrive in the age of AI. As an Innovation Driver, he fosters a culture of forward- thinking solutions, identifying opportunities to enhance products, services, and customer experiences. His leadership has been instrumental in positioning Digicel Pacific PNGas a digital pioneer in the telecom industry. As a Customer Experience Champion, Abdallah ensures that technology enhances every touchpoint of the customer journey. He leverages data-driven insights to personalize experiences, optimize digital channels, and create seamless interactions that drive customer satisfaction. Through his relentless pursuit of excellence, Abdallah Nassar didn’t just improve Digicel Pacific PNG—he changed its trajectory. His legacy is one of resilience, forward-thinking leadership, and a commitment to shaping a future where technology drives both growth and human progress. As a Risk and Security Guardian, he leads cybersecurity initiatives, protecting IT systems and sensitive data from increasing cyber threats. His strategies ensure compliance with regulations and safeguard customer privacy, reinforcing trust in Digicel Pacific PNG’s digital ecosystem. A Visionary CTIO in the Modern Business Landscape Abdallah, as a forward-thinking leader in technology and operations, embodies the evolving role of the Chief Technology and Information Officer (CTIO). His expertise seamlessly integrates technology with business strategy, ensuring Digicel Pacific PNG remains at the forefront of digital transformation. His journey reflects a blend of technical mastery, business acumen, and leadership excellence—key pillars of a modern CTIO. As an Operational Optimizer, Abdallah streamlines internal processes through automation, efficiency improvements, and strategic technology investments, maximizing productivity while minimizing operational costs. “ Despite the rapid pace of technological advancements, Abdallah remains at the forefront of innovation, quickly I have always tried to blend technical mastery, business acumen, and leadership excellence

I have optimized operations and empowered teams to thrive in the age of AI “ assessing new technologies, evaluating their business impact, and leading their effective implementation. He recognizes the growing complexity of cybersecurity threats and proactively implements robust security frameworks to mitigate risks. Managing vast amounts of data while ensuring regulatory compliance is another challenge he expertly navigates, developing strategic approaches for data governance and analytics. enhance data-driven decision-making, and develop innovative new products and services. Recognizing the importance of Cloud and Edge Computing, he ensures that Digicel Pacific PNG benefits from greater scalability, increased agility, improved data processing speeds, and enhanced remote work capabilities. His forward-thinking approach maximizes efficiency while preparing for the next wave of computing advancements. In an era where finding and retaining top IT talent is increasingly competitive, Abdallah fosters a work environment that attracts skilled professionals, offering opportunities for growth, innovation, and leadership development. He also ensures that technology investments translate into tangible business value by effectively communicating their impact to both technical and non- technical stakeholders. Additionally, Abdallah remains attuned to Quantum Computing, a technology with the potential to solve complex problems, accelerate innovation across industries, and reshape cybersecurity. While still in its early stages, he carefully monitors its developments, preparing Digicel Pacific PNG for future breakthroughs. Strategic Integration of Emerging Technologies Abdallah is more than a technology leader—he is a strategic visionary, an innovation enabler, and a customer advocate. His ability to merge technology with business strategy continues to redefine Digicel Pacific PNG's digital landscape, securing its position as a leader in the ever- evolving telecom industry. Abdallah understands that the true power of innovation lies in the convergence of technologies. He champions the integration of AI and IoT to create smart, efficient systems that optimize operations, reduce waste, and enhance customer interactions. At the same time, he ensures that ethical considerations, including AI governance and data privacy, are prioritized to maintain trust and compliance. Driving the Future of Technology with Innovation and Stability His strategic mindset drives Digicel Pacific PNG to adopt emerging technologies that align with business objectives, ensuring that investments in innovation lead to tangible benefits and a competitive edge. As a visionary technology leader, Abdallah Nassar recognizes that AI, cloud computing, cybersecurity, and digital transformation remain at the forefront of technological advancements. However, looking ahead to the next five years, he understands that emerging technologies will further reshape business operations and competitive landscapes. His strategic approach ensures that Digicel Pacific PNG stays ahead of these developments while maintaining operational stability. Balancing Innovation with Stability One of Abdallah’s key strengths is his ability to balance rapid innovation with operational stability. He employs several key strategies to navigate this challenge: Abdallah acknowledges the growing impact of AI, particularly Generative AI, which is set to revolutionize content creation, customer service, and data analysis. Under his leadership, Digicel Pacific PNG leverages AI to automate complex tasks, personalize customer experiences, • Piloting New Technologies in Controlled Environments – Before full deployment, Abdallah ensures that new solutions are tested within specific departments or controlled environments. This allows for feedback and adjustments while minimizing risks to core operations.

• Agile Methodologies – He champions agile development to enable iterative progress, flexibility, and collaboration. This approach ensures that Digicel Pacific PNG can quickly adapt to market changes while maintaining structured implementation. both strategic and sustainable. His ability to weigh risks and rewards enables the company to stay ahead of emerging trends while maintaining operational excellence—a hallmark of a true CTIO. Leading AI-Driven Workforce Transformation • Resilient IT Infrastructure – Abdallah prioritizes a strong, redundant IT infrastructure that ensures business continuity, even in the face of disruptions or cybersecurity threats. As a leader in technology and operations, Abdallah Nassar understands that digital trust and security are the foundation of a resilient business. With cyber threats evolving at an unprecedented rate, he has championed a robust, adaptive approach to cybersecurity at Digicel Pacific PNG, ensuring that digital infrastructure remains secure while fostering innovation. • Security by Design – He integrates cybersecurity at every stage of the innovation process, ensuring that new technologies are secure from the outset and minimizing vulnerabilities. Ensuring Digital Trust and Security • Clear Communication & Change Management – Abdallah fosters transparent communication with stakeholders, ensuring they understand the benefits, risks, and transitions associated with new technology adoption. Abdallah prioritizes Zero Trust Architecture, operating on the principle of “never trust, always verify.” Under his leadership, Digicel Pacific PNG continuously authenticates and authorizes every user and device, minimizing the risk of cyberattacks and restricting potential intrusions. • Data-Driven Decision-Making – By leveraging analytics and monitoring key performance indicators (KPIs), he ensures that technological advancements contribute directly to operational efficiency and business goals. To proactively detect threats, he integrates AI-powered threat detection systems that analyze network traffic, identify anomalies, and respond to potential security breaches in real time. By leveraging machine learning, these systems can detect patterns that human analysts might overlook, significantly enhancing Digicel Pacific PNG’s security posture. • Innovation Sandboxes – He supports the creation of testing environments where developers can experiment with new ideas without risking disruption to live systems. Recognizing the critical need for data protection, Abdallah ensures the implementation of strong encryption protocols for data in transit and at rest. This safeguards sensitive information from unauthorized access and strengthens the organization’s cybersecurity framework. • Alignment with Business Goals – Abdallah ensures that all innovation efforts directly support Digicel Pacific PNG’s strategic objectives, avoiding unnecessary technological investments that do not yield business value. Under his guidance, Multi-Factor Authentication (MFA) has become a standard security practice, significantly reducing the risk of account compromises due to stolen or weak passwords. Regular security audits and penetration testing further enhance security by identifying vulnerabilities before they can be exploited by attackers. A Visionary Leader Shaping the Future Abdallah understands that the balance between innovation and stability varies based on industry needs, company size, and risk tolerance. His leadership fosters a culture where groundbreaking advancements thrive while ensuring security, resilience, and long-term growth. Understanding that preparedness is key, Abdallah has established a comprehensive incident response plan to minimize the impact of potential cyberattacks. This plan outlines clear protocols for containment, eradication, and recovery, ensuring business continuity even in the face of security threats. By implementing these strategies, Abdallah continues to solidify Digicel Pacific PNG’ position as a leader in digital transformation, ensuring that technological innovation is

I have optimized operations and empowered teams to thrive in the age of AI “ By embracing these principles, Abdallah Nassar has elevated Digicel Pacific PNG’s digital trust and security posture, ensuring that customers and stakeholders can rely on a safe and resilient digital environment. and training programs to prepare its workforce for the future. He also champions the development of policies and regulations to address the ethical and social implications of AI. Navigating AI’s Impact on the Workforce 2. While AI may displace some jobs, it will also create new opportunities—and Abdallah is committed to ensuring that Digicel Pacific PNG stays ahead of this transformation. By fostering innovation, strengthening digital trust, and championing a skilled workforce, he is shaping the future of technology leadership in a way that balances progress with security, stability, and human potential. Abdallah recognizes that AI and automation are reshaping the workforce, presenting both challenges and opportunities. He is a strong advocate for leveraging AI to enhance efficiency while empowering employees with new skills to thrive in an AI-driven future. Automation of Routine Tasks – Abdallah integrates AI-driven solutions to streamline repetitive tasks, allowing employees to focus on higher-value responsibilities that require creativity and critical thinking. 1. Driving Innovation and Transformation Abdallah is not just a technology executive—he is a strategic innovator and cultural architect. By fostering a learning-driven team culture and leading digital transformation with a clear, data-driven strategy, he ensures that Digicel Pacific PNG remains at the forefront of technological advancements and operational excellence. Augmentation of Human Capabilities – Rather than replacing jobs, AI under Abdallah’s leadership enhances workforce productivity by assisting with data analysis, decision-making, and operational efficiencies. 2. His leadership is a testament to the power of innovation, collaboration, and resilience, proving that with the right vision and execution, digital transformation can drive meaningful business success. Creation of New Job Roles – As AI adoption grows, new opportunities emerge in AI development, data science, AI ethics, and system maintenance. Abdallah ensures that Digicel Pacific PNG is at the forefront of nurturing talent in these key areas. 3. Vision for the Future Industry Transformation – AI is revolutionizing sectors like healthcare, finance, manufacturing, and telecommunications. Abdallah strategically aligns Digicel Pacific PNG to leverage AI-driven business models, positioning the company as an industry leader. 4. As Chief Technology and Information Officer at Digicel Pacific PNG, Abdallah has witnessed firsthand the rapid transformation of technology leadership—from infrastructure management to strategic innovation and beyond. He understands that today’s tech leaders must not only drive digital transformation but also shape the future of technology with a vision that extends beyond business success to societal impact. A Visionary Approach to AI and Cybersecurity 1. Abdallah understands that AI’s impact will vary across industries and regions. Under his leadership, Digicel Pacific PNGremains proactive in adapting education

Empowering Employees How Transformation Experts Are Driving Digital Evolution in the Workplace I expectations. This transformation is not just about upgrading technology; it’s about reshaping the very culture and operations of the workplace. Transformation experts, with their specialized knowledge, play a pivotal role in guiding organizations through this digital evolution. By integrating advanced digital tools, fostering a digital-first mindset, and enhancing collaboration, they are empowering employees to thrive in an ever-changing business environment. This article highlights the key ways transformation experts are driving digital evolution and the profound impact they are having on the workplace. n an increasingly digital world, organizations are under pressure to evolve, adopting new technologies and processes to stay competitive and meet customer Accelerating Change Through Digital Tools One of the primary way’s transformation experts are driving digital evolution is through the adoption and integration of advanced technologies. These tools, which range from cloud computing and artificial intelligence (AI) to data analytics and automation, are fundamentally reshaping the way businesses operate. For instance, cloud computing enables organizations to access critical data and applications remotely, fostering collaboration and flexibility in the workplace. Transformation experts guide companies in selecting the right cloud solutions, ensuring seamless integration with existing systems, and training employees to utilize the technology effectively. Similarly, AI and machine learning have the potential to revolutionize business operations by automating routine tasks, enhancing decision-making, and offering personalized customer experiences. Transformation experts help organizations implement AI technologies in a way that aligns with their strategic goals, ensuring that these tools drive both operational efficiency and business growth. By advising on the integration of such technologies, transformation experts are not just improving day-to-day operations; they are also enabling businesses to innovate and stay competitive in a digital-first world. 18 19 The Middle East Leaders | April 2025 | The Middle East Leaders | April 2025 |

organizations toward long-term success and innovation. s Fostering a Digital-First Culture more informed decisions and improve processes continuously. Transformation experts guide organizations in using data analytics tools to track performance, identify opportunities for improvement, and measure the success of digital initiatives. Digital transformation is not just about technology—it’s about changing the way organizations think, work, and interact. Transformation experts understand the importance of fostering a digital-first culture within an organization. They work closely with leadership to develop a vision for the future and ensure that digital initiatives align with the company's overall strategy. Navigating the Challenges of Digital Transformation While digital transformation offers immense potential, it also presents several challenges. Transformation experts play a crucial role in helping businesses navigate these challenges. They help organizations overcome common obstacles such as data security concerns, resistance to change, and a lack of skilled talent. Creating a digital-first culture requires a shift in mindset. It involves embracing new ways of working, encouraging collaboration across digital platforms, and fostering a culture of agility and innovation. Transformation experts often conduct workshops, training sessions, and leadership coaching to ensure that employees at all levels are comfortable with digital tools and understand how they contribute to the organization's objectives. Data security is a critical issue in the digital age. Transformation experts work with IT departments to ensure that cybersecurity measures are integrated into digital initiatives from the outset. They help organizations select secure platforms, develop data protection strategies, and comply with regulations to safeguard sensitive information. Moreover, transformation experts play a pivotal role in managing the human side of digital change. They recognize that digital adoption can be challenging for employees, particularly those who may be resistant to change or fear job displacement due to automation. Transformation experts address these concerns by developing comprehensive change management strategies, which include clear communication, continuous learning opportunities, and support mechanisms to ease the transition. Resistance to change is another challenge that transformation experts frequently encounter. They address this issue by developing strategies to foster a growth mindset, engaging employees in the digital transformation process, and providing ongoing support to help them adapt to new ways of working. طﺳوﻷا قرﺷﻟا ءﺎﻣﻋز The Enhancing Collaboration and Communication Finally, the lack of skilled talent can be a barrier to digital transformation. Transformation experts assist organizations in upskilling their workforce, identifying talent gaps, and recruiting individuals with the necessary digital skills to drive transformation. Digital tools have the power to transform the way teams collaborate and communicate within an organization. Transformation experts help businesses implement platforms that promote seamless communication, project management, and real-time collaboration. Tools like Microsoft Teams, Slack, and Asana are now used in many organizations, allowing teams to collaborate across locations, time zones, and devices. L E A D E R S Conclusion As businesses continue to navigate the complexities of digital transformation, the role of transformation experts becomes more vital. By accelerating the adoption of cutting-edge technologies, promoting a digital-first culture, enhancing communication and collaboration, and addressing the challenges that come with change, these professionals are helping organizations thrive in the digital age. Their work not only improves operational efficiency but also empowers employees, ensuring that they are well- equipped to succeed in a technology-driven workplace. As digital evolution continues to shape the future of work, transformation experts will remain at the forefront, guiding These tools enhance productivity by providing teams with the ability to work together efficiently, share knowledge, and track project progress in real-time. Transformation experts ensure that the implementation of such tools is tailored to the needs of the organization, ensuring that employees can easily adapt and leverage the tools for maximum effectiveness. Furthermore, these experts encourage the use of data-driven decision-making. With digital tools enabling the collection and analysis of vast amounts of data, businesses can make Subscribe to The Middle East Leaders Your Gateway to a world of Knowledge and Creativity! 20 The Middle East Leaders | April 2025 |

Breaking the Mold How Digital Disruptors Are Changing Traditional Industries D From retail and transportation to healthcare and manufacturing, these disruptors are not only introducing efficiency and convenience but are also compelling established players to reinvent themselves or risk obsolescence. igital disruptors—innovative companies leveraging new technologies and business models—are fundamentally reshaping traditional industries. What Is Digital Disruption? Digital disruption occurs when new digital technologies and business models upend established value propositions, processes, and market dynamics. This often results in the transformation—or even the replacement—of long-standing industry leaders by agile newcomers who better meet evolving customer expectations. Key Drivers of Digital Disruption 1. Platform-Based Business Models Platforms connect buyers and sellers, creating new marketplaces and ecosystems. Companies like Airbnb and Uber have revolutionized accommodation and transportation by providing digital platforms that facilitate peer-to-peer transactions, bypassing traditional intermediaries. These models foster efficiency, reduce costs, and open new revenue streams. 2. On-Demand and Sharing Economy The on-demand economy leverages technology to offer instant access to goods and services. Similarly, the sharing economy allows consumers to rent or share resources, reducing the need for ownership and capital investment. This has disrupted sectors from transportation to home services and even energy. 3. Artificial Intelligence and Automation AI-powered platforms are transforming industries by automating complex tasks, optimizing operations, and personalizing customer experiences. In marketing, AI tools can generate entire campaigns in minutes, dramatically reducing costs. In manufacturing, AI and robotics enable 22 23 The Middle East Leaders | April 2025 | The Middle East Leaders | April 2025 |

smart factories that monitor equipment and enhance product quality. intensifying competition. Startups can quickly scale and reach global audiences through digital platforms. 4. E-Commerce and Digital Retail The rise of e-commerce giants has drastically altered the retail landscape. Consumers now expect seamless online shopping, fast delivery, and personalized recommendations. Traditional brick-and-mortar stores are forced to adapt by integrating digital strategies, such as using physical locations as showrooms for online orders. Greater Efficiency and Cost Savings Automation, data analytics, and digital platforms streamline operations, reduce costs, and improve decision-making. This leads to more efficient supply chains and enhanced customer service. Challenges and Opportunities 5. Fintech and Digital Banking Financial technology companies are challenging traditional banks by offering faster, more accessible, and user-friendly services. Digital wallets, peer-to-peer payment platforms, and robo-advisors are making financial management easier and more transparent. While digital disruption brings immense opportunities, it also poses challenges for traditional companies: Resistance to Change: Legacy organizations may struggle to adapt due to entrenched processes or cultural inertia. • 6. Telehealth and Digital Healthcare Healthcare is experiencing a digital revolution through telemedicine and remote patient monitoring. Patients can now consult with doctors from home, access medical records online, and receive personalized care through AI- driven platforms. Cybersecurity Risks: Increased digitization exposes businesses to new security threats. • Workforce Transformation: Automation and AI require new skills, leading to workforce reskilling and potential job displacement. • 7. Internet of Things (IoT) and Smart Industries IoT connects devices and systems, enabling real-time data collection and automation. In manufacturing, industrial IoT applications allow for predictive maintenance, reducing downtime. In agriculture, smart farming techniques optimize resource use and increase yields. However, those who embrace digital transformation can unlock new growth avenues, improve customer loyalty, and sustain long-term competitiveness. Conclusion Digital disruptors are not just changing traditional industries—they are redefining them. By leveraging technology, innovative business models, and data-driven insights, these disruptors are setting new standards for efficiency, convenience, and value. For traditional businesses, the message is clear: adapt and innovate, or risk being left behind in the digital age. Impact on Traditional Industries Transformation of Business Models Digital disruptors force traditional companies to rethink their value propositions, operations, and customer engagement strategies. For example, banks are shifting from in-person services to digital platforms, while manufacturers are adopting smart technologies to stay competitive. Changing Consumer Expectations Today’s consumers demand convenience, speed, and personalization. Digital disruptors set new standards, compelling traditional businesses to innovate or risk losing market share. Increased Competition and Lower Barriers to Entry Digital tools lower the barriers for new entrants, 24 The Middle East Leaders | April 2025 |

طﺳوﻷا قرﺷﻟا ءﺎﻣﻋز The L E A D E R S

The Most Influential Leaders in Digital Transformation, 2025

The Most Influential Leaders in Digital Transformation, 2025

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