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Explore powerful lead generation techniques to attract quality leads and increase conversions. Learn actionable strategies to drive business growth and maximize sales. Discover effective outreach methods, automation tools, and best practices to enhance your lead pipeline. Stay ahead of the competition with data-driven insights and smart marketing tactics.<br>
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Welcome! This presentation equips Sales and Marketing professionals with strategies to improve lead quality and conversions. Companies using advanced lead generation see a 2x increase in qualified leads. www.teqosolutions.com NEXT-LEVEL LEAD GENERATION: STRATEGIES TO BOOST YOUR SALES
Delve into psychographics and buying behaviors to refine your targeting. Conduct interviews to identify pain points and motivations. Leads aligned with your ICP are 50% more likely to convert. This comes from Marketo's 2022 study. www.teqosolutions.com DEFINING YOUR IDEAL CUSTOMER PROFILE (ICP) Go beyond demographics Customer interviews
Create content that solves specific customer problems. Offer webinars, e-books, and industry reports behind a form. Capture leads within blog posts contextually. Companies with active blogs generate 67% more leads per month. Data is according to Demand Metric, 2021. CONTENT MARKETING AS A LEAD MAGNET POWERHOUSE www.teqosolutions.com High-value content Gated content Content upgrades
LinkedIn generates 277% more leads than Facebook or Twitter. This is according to HubSpot's 2023 report. www.teqosolutions.com LEVERAGING LINKEDIN FOR B2B LEAD GENERATION PROFILE OPTIMIZATION SALES NAVIGATOR ENGAGE GROUPS
ACCOUNT-BASED MARKETING (ABM) FOR HIGH-VALUE LEADS Focus on accounts with the highest potential ROI. Tailor messages and content for each account. Collaborate on ABM strategies for best results. ABM generates a 208% increase in revenue for marketing efforts. According to SiriusDecisions. www.teqosolutions.com Identify Key Accounts Personalize Marketing Align Sales and Marketing
Create videos that educate and entertain your audience. Use explainer videos, testimonials, and product demos. Optimize video titles and descriptions for search. Video marketers get 66% more qualified leads per year. Data according to Optinmonster, 2023. www.teqosolutions.com HARNESSING THE POWER OF VIDEO MARKETING Engaging Content Various Formats SEO Optimization
Implement campaigns on social media and search engines. Segment based on website behavior. Offer discounts to convert leads. Website visitors who are retargeted are 70% more likely to convert. Wishpond stat. RETARGETING STRATEGIES TO NURTURE WARM LEADS www.teqosolutions.com Retargeting Campaigns Audience Segmentation Exclusive Incentives 1 2 3
Companies that measure ROI are 1.6x more likely to have higher revenue growth. Deloitte, 2022. www.teqosolutions.com MEASURING AND OPTIMIZING YOUR LEAD GENERATION EFFORTS Track lead volume Assess lead quality Measure conversion rates Analyze ROI Lead Volume Lead Quality Conversion Rates ROI