Resources to Help Auto Repair Owners Navigate COVID-19-converted

1. Resources to Help Auto Repair Owners Navigate COVID-19 Shop owners all over the world are facing similar challenges due to the effects of Coronavirus. To help you find some of the best insights in one place rather than having to gather them yourself, we’ve aggregated useful articles and organized them by topic so you can quickly access the information you need. Please keep in mind that this list was put together March 2020. The information may have changed since then. Tekmetric 500 (TM-500) The TM-500 is a real-time look at the auto repair shop industry. The TM-500 tracks the past 30-days of ARO and Car Count from 500 auto repair shops across the US and Canada, and updates every 15 minutes. We recently added a Regional Maps feature that shows industry performance by state and region. Husch Blackwell.com—State-by-State COVID-19 Guidance This page is a resource center that monitors and updates readers on the rapidly emerging COVID-19 rules, restrictions, orders and guidance. These range from business restrictions and gathering limitations to full-scale shelter-in-place orders and the expiration of these orders. Tips & Inspiration Tekmetric—7 Tips to Alleviate COVID-19 Concerns This is our blog that gives 7 tips for adjusting shop operations to be conscious and compliant with social distancing practices. This Ratchet + Wrench blog gives shop owners 10 tips to protect your employees, customers, and business. Autoshop Solutions—Don’t Panic. Pivot: Steering Your Business Through COVID-19 This Autoshop Solutions blog covers the dos and don'ts of marketing during COVID-19. Bernard Swiecki, assistant director for business group at the Center for Automotive Research, shares several insights for shop owners in this blog from Fender Bender. Atomic Design & Consulting—COVID-19 Marketing While this blog from Atomic focuses on marketing for any business right now, many of these tips are useful for auto repair shops looking to stay top-of-mind for their guests. This blog also gives general marketing tips, but includes useful tips to keep in mind when it comes to empathizing with guests and not capitalizing on a crisis. Spectrio—18 Auto Repair Marketing Strategies This blog from Spectrio was written before the COVID-19 pandemic, but includes some great marketing strategies for auto repair shops nonetheless. Some tips that require physical engagement like hosting community events may need to be reimagined as live streams, but these should give you some good ideas.

2. Mainstreet ROI—Local SEO for Auto Repair Shops This is another blog that was published before COVID-19, but has some useful tips when it comes to getting your shop to rank well on search engines like Google. Now’s a better time than ever to work your way up in the search rankings. Social Media Strategies for the Auto Repair Business This blog from Design Hill was also published before COVID-19, but includes social media strategies that still apply today. This blog gives guidance to shop owners when it comes to uplifting their team (and themselves) as we navigate current challenges. This blog gives insight into what to expect in the months ahead based on economic history, and outlines a strategy for shop owners to adapt in the face of significant changes. This blog discusses 8 strategies that shop owners may be able to leverage to maximize business and explore new opportunities. developments.

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