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Building a Successful Mobile App Agency

Luca Mastrorocco, the founder of REPLUG, shares his insights on building a successful app marketing agency. He highlights the importance of constant learning, adapting to changes, and prioritizing client needs. The future of app marketing will be shaped by AI, AR/VR, and hyper-personalization. While AI will revolutionize the industry, human creativity and understanding will remain crucial for authentic content.

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Building a Successful Mobile App Agency

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  1. #FounderStories Insights on Building a Successful Agency Mobile App Space in the By Luca Mastrorocco (Co-Founder - REPLUG) 1. Focus on retention and monetization “In a fool-proof growth strategy, retention and monetization are the most underrated levers that app marketers overlook.” • Look beyond user acquisition to sustainable growth • Understand and segment users for personalized experiences • Carefully weave monetization into the user experience • Create a holistic approach combining ASO, paid acquisition, and CRM

  2. 2. Adapt to industry shifts “We put a lot of effort into understanding the new privacy landscape - research, training, working closely with partners.” • Stay ahead of major industry changes • Turn challenges into opportunities for new revenue streams • Embrace an all-encompassing approach to app growth • Continuously educate yourself and your team on industry trends

  3. 3. Build a client-obsessed culture “True success in business hinges on obsessing over your clients’ needs.” • Ingrain client-first mentality across the entire company • Establish core values like excellence and continuous learning • Give real responsibilities to team members from day one • Balance skills, mindset, and cultural fit when hiring

  4. 4. Protect your cash flow “Since day one of this agency, I’ve been laser-focused on payment collection, being persistent—sometimes perhaps overly so—in making sure clients pay us with minimal delay.” • Be clear about payment terms from the start • Implement safeguards like prepayments for new clients • Build strong relationships to encourage timely payments • Stay on top of invoice follow-ups and consider credit checks

  5. 5. Hire strategically and act decisively “Making a wrong hiring decision can really shake things up - your run rate, client satisfaction, team morale.” • Balance skills, mindset, and cultural fit in hiring • Use outside perspectives in hiring process • Give new hires real responsibilities from day one • Be willing to “fire faster” when necessary Source: https://app.saas22.com/resources/story/17/app-marketing-insights-luca-mastrorocco-replug

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