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Digital marketing strategies drive a significantly higher return on investment (ROI) than traditional marketing. If you donu2019t use digital marketing currently then you're likely missing out on valuable leads and revenue.<br>Here we are sharing the best recipe for digital marketing success -7 Key Ingredients of a Successful Digital Marketing Strategy.
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SEO S E A RCH E N G IN E OPTIMIZATION
SEO Search engine optimizationis the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paidtraffic. BENEFITS: SEO targets qualitytraffic. You don’t need to pay for ads in SEO. SEO gets more clicks thanPPC. SEO helps PR (PublicRelation). INFO@TECHCONFER.COM WWW.TECHCONFER.COM
Pay-per-click PPC
PPC Pay-per-clickis an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines, (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly BingAds). BENEFITS: PPC Contributes to Business Goals. PPC Is Measurable &Trackable. PPC Works Well With Other Marketing Channels. PPC Has Incredible TargetingOptions. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
SMM Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners andresearchers. BENEFITS: Increase Your Brand Awareness. Create More InboundTraffic. Improved Search Engine Rankings. Better CustomerSatisfaction. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
E-MailMarketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales ordonations. BENEFITS: E-Mail Marketing Is Cost Effective. Reach An Already Engaged Audience. Deliver TargetedMessages. Have High ConversionRate. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
ContentMarketing Content Marketing is a form of marketing that involves creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve marketinggoals. BENEFITS: It Helps To Create More On-Site Content. Its Visibility Is Higher In SearchEngines. Can Create Higher Domain Authority. Increased ConversionPotential. Improved BrandReputation. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
ORM Online reputation management
ORM ORMis about monitoring and improving your business online. It means looking and analyzing potential customer, reporter, or partner will discover about your brand, your people, or yourproduct/service when they perform a Googlesearch. BENEFITS: Boost your Search Engine Optimization. Improve brandvisibility. ImproveSales. It able to eliminate the negative contentonline. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
VideoMarketing Using video to market your brand, product, or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using videomarketing. BENEFITS: Video Boosts Conversions and Sales. ViralPotential. Video Shows GreatROI. Video Marketing Can ExplainEverything. INFO@TECHCONFER.COM WWW.TECHCONFER.COM
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