5 Things You Should Include in Your Healthcare Marketing Strategy

1. 5 THINGS YOU SHOULD INCLUDE IN YOUR HEALTHCARE MARKETING PLAN Buyer Personas Fully understanding your buyer personas can make or break your marketing efforts, so it is vital that you define them in your plan. Based on market research, you should gain a perspective on who your target consumer is. This market research should include picking through data about existing customers. Review current marketing trends to see which channels customers are finding you on. Do everything you can think of to understand these people and create the persona. The persona you create will be the golden audience that you target all of your marketing efforts toward. Services Audit Your marketing has the potential to be stellar if and only if you know your services inside and out. Determine who needs your services and why. What problem are you solving for them? How will the various healthcare trends that come and go affect your service offerings? By fully understanding what you’re offering and how your services are needed and perceived, you’ll be better able to market them effectively. Gap Analysis Gap AnalysisA gap analysis assesses your current marketing efforts and determines what adjustments you must make in order to reach your desired objectives. To perform a gap analysis, take a look at the current strategies you’re using to gain customers. Look at what your competitors are doing. Is there anything you can do better? What processes are you currently using to attract visitors to your digital assets and turn them into leads? What can you improve upon?A gap analysis will help you refine your strategies and in turn, open up new areas of opportunity. Smart goals Business Goals- These are your overall goals and help you to see the bigger picture. Marketing Goals- SMART marketing goals will most likely need to be broken down into even smaller components. Sales Goals- These should be a priority. When the needs of the sales team are understood, marketing efforts can help fill the funnel with qualified leads. Decide on Channels It’s important to lay out everything you will need to complete your overall marketing strategy. What marketing platform will you use? Whatever you choose, sync your CMR with your new solution. Set up your blogging platform (if you haven’t yet) and create any social media channels you will be using. Develop email templates and segment your subscribers to receive only the most relevant messaging. This is your final step before deploying your first optimized campaign, so try and think of any and everything that needs to be set up. W W W . T E C H C O N F E R . C O M