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ZOMATO

it is the story about zomato company

Tanya5
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ZOMATO

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  1. ZOMATO • PRESENTED BY • TANYA PATEL • BBA 1ST YEAR • SECTION-A

  2. ABOUT ZOMATO • ZOMATO WAS STARTED IN JULY 2008, DELHI NCR. • ZOMATO WAS FOUNDED BY DEEPINDER GOYAL, PANKAJ CHADDAH.

  3. WHEN ZOMATO WAS ESTABLISHED, IT WAS INITIALLY NAMED AS “FOODIEBAY”. IN NOVEMBER 2010 IT WAS RENAMED AS “ZOMATO”. PARENT COMPANY OF ZOMATO IS INFO EDGE. ZOMATO IS ANMOBILE BASED APPLICATION. IT WORKS IN FOOD AND RESTAURANT SECTOR

  4. TAGLINE= DISCOVER GREAT PLACES TO EAT AROUND YOU. • CONTENT THAT SETS ZOMATO APART FROM OTHERS IS ITS RESTAURANT AND NIGHTLIFE, GUIDE WITH MENUES , PICTURES AND MAP LOCATIONS. • TARGET GROUP- ALL SMART PHONE USERS. • POSITIONING OF ZOMATO ARE IS – IT PROVIDES THE “GUIDE” OR THE “DISCOVERY” EXPERIECNCE OF RESTAURANTS AND FOOD GUIDE.

  5. MISSION OF ZOMATO ENSURE NOBODY HAS A BAD MEAL THEY DO THIS BY- HELPING PEOPLE DISCOVER GREAT PLACES AOUND THEM. BUILDING AMAZING EXPERIENCES AROUND DINING. ENABELING RESTUARENTS TO CREATE AMAZING EXPERIENCES.

  6. VISSION • ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN 10000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS,WE SHOULD BEABLE TO HELP POINT YOU TO A GREAT P;ACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU’RE IN.

  7. COMPETITORS OF ZOMATO

  8. SRENGTH AND WEAKNESS • Strength • Users precievezomato as ‘specially product’(focused only on foods and restaurants). • High awareness-Top of the mind product. • Global presence – 25 countries- 1.5 million listed restaurants. • Superior technology and a strong workplace of over 1200 people. • Weakness • Competition from search engines and other similar apps means limited growth. • Work inefficiency • High staff turnover. • Not customized for each target market.

  9. Opportunities and Threats • OPPRTUNITY • TO EXPAND TO FURTHER MORE COUNTRIES. • INCREASING INTERNET PENETRATION AND NUMBEROF SMARTPHONE USERS. • RAPID TECHNALOGY DEVELOPMENT. • THREATS • INTENSE COMPETITION. • LACK OF CLEAR RULES AND REGULATIONS-CHANGES IN GOVERNMENT POLICY CAN EASILY AFFECT THE BUSINESS MODEL. • BUSINESS MODEL CAN BE EASILY IMITATED BY OTHER PLAYERS.

  10. QUIZ ON ZOMATO • Q1 WHEN WAS ZOMATO ESTABLISHED? • A)JUNE 2009 • B)JULY 2008 • C) AUGUST 2008 • Q2 WHAT WAS THE INITIAL NAME OF ZOMATO? • A)FOODIE • B)ZOMATO • C)FOODIE BAY • Q3 WHO ARE THE COMPITITORS OF ZOMATO? • A)UBER EATS • B) FOOD PANDA • C)STAR BUGS • Q4 WHEN WAS ZOMATO 1ST IPO WAS REALEASED? • A)JULY 2021 • B)JUNE 2021 • C)APRIL2021

  11. Q5 NAME THE SONG IN WHICH ZOMATO IS PROMOTED ?A) SAVAGE LOVEB)JALEBY BABYC) YOUNG SAHARUKH

  12. THANKYOU

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