Talya Elitzer

1. Search Write Sign in Sign up Authority Magazine Female Disruptors: Talya Elitzer of Godmode On The Three Things You Need To Shake Up Your Industry Yitzi Weiner Follow 4 min read · Nov 17, 2021 One unfortunate headspace artists find themselves is that, unless they are doing everything entirely by themselves, they are somehow a fraud. You’re not a fraud! A lot of my work is getting our artists to focus their vision so they feel comfortable asking others for help and getting good work out of collaborators. As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Talya Elitzer. Talya is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Before Godmode, Talya was a Senior A&R at Capitol, where she shepherded Billboard-topping releases for artists such as Katy Perry, Sam Smith, and Beck. Prior to Capitol, Talya worked at WME, booking acts like Britney Spears and Grace Jones, as well as at Mick Management (John Mayer, Sarah McLachlan).

2. At Godmode, Talya takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don’t quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Artists such as JPEGMAFIA, Channel Tres, and LoveLeo have multi-million dollar touring, brand, and merchandise operations, with joint ventures at Universal, Warner, and Sony. Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path? B efore Godmode, I was an A&R at Capitol. What I learned quickly is that most labels operate like venture capital companies. They take a lot of bets on a lot of artists that have what are supposedly the right data points, then hope one of them connects and washes away the losses of the ones that didn’t. We’re talking about 17- and 18-year-olds sometimes, who often aren’t even close to ready to handle the stress and workload of being an artist for a living. There’s also very little collaboration on the music itself, and I found that frustrating, especially at the beginning of an artist’s career, when it’s so important to get everything to line up properly: from the look to the sound to the messaging. Godmode is an artist development company, which means we function as label, management, close creative collaborators, and studio hub for our crew of artists, such as JPEGMAFIA or Channel Tres. Can you tell our readers what it is about the work you’re doing that’s disruptive? Creative decisions are business decisions; if you make a certain kind of music, that affects the kind of audience you are reaching. Likewise, business decisions are creative decisions too. In the most Warholish way possible, how you do business and market your art is part of the experience of that art. A lot of artists aren’t able to handle that reality, which is why we are very careful with who we work with. Get Yitzi Weiner’s stories in your inbox Join Medium for free to get updates from this writer. Enter your email Subscribe We all need a little help along the journey — who have been some of your mentors? Can you share a story about how they made an impact? My first job out of school was in the WME mailroom, and then I assisted Sam Kirby at WME. It’s hard to pick any one story — it took me a minute to be a good assistant so most of the stories are just her yelling at me anyway — but she taught me how to handle the daily onslaught of communication you’re up against when you are an artist manager. She also taught me the importance of the hang — knowing how to behave around artists and make them feel comfortable and safe and seen. Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each. One unfortunate headspace artists find themselves in is that, unless they are doing everything entirely by themselves, they are somehow a fraud. You’re

3. not a fraud! A lot of my work is getting our artists to focus their vision so they feel comfortable asking others for help and getting good work out of collaborators. Don’t take on clients whose work you don’t like, even if you like the client. If you’re not passionate about the project, you can’t expect others to be. If you work in the music industry, make sure you have friends who aren’t in the music industry. How are you going to shake things up next? We aren’t ever deliberately trying to shake things up. That’s more of a tech world thing; I’m sure in six months we’ll be hearing all about “wearable NFTs”, also known as “t-shirts”. Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us? The Listening Book by W.A. Mathieu. It’s a collection of short exercises that open your ears to all the things happening around us at any given moment that are a kind of accidental music. Thank you so much for your insights. This was very insightful and meaningful. Business Published in Authority Magazine Follow 14.7K followers · Last published 2 hours ago In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable. Written by Yitzi Weiner Follow 9K followers · 3.1K following A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator No responses yet Write a response What are your thoughts? More from Yitzi Weiner and Authority Magazine

4. In Authority Magazine by Yitzi Weiner In Authority Magazine by Savio P. Clemente Te Ao o Hinepehinga on ‘Chief of War,’ Cultural Legacy, and Her… “I grew up in a culture — well, in a village — where our stories were sacred. In Polynesia,… Dr Pete Sulack: I Survived Cancer and Here Is How I Did It An Interview With Savio P. Clemente Aug 1 1 Jul 29 3 2 In Authority Mag… by Authority Magazine Editori… In Authority Magazine by Yitzi Weiner LORAfied’s Lora McLaughlin Peterson On 5 Things You Need T… It’s more work than you expect, WAY more. Treat this like a true job from the beginning,… Social Media Stars Making a Social Impact: Why & How Leo Skepi Is… No one is going to save you. YOU have to be the one to make sure you’re doing ok. No on… Aug 21 4 Jul 2, 2024 6 See all from Yitzi Weiner See all from Authority Magazine Recommended from Medium Will Lockett In Long. Sweet. Valuable. by Ossai Chinedum The AI Bubble Is About To Burst, But The Next Bubble Is Already… Techbros are preparing their latest bandwagon. I’ll Instantly Know You Used Chat Gpt If I See This Trust me you’re not as slick as you think Sep 15 4.3K 106 May 16 24K 1423 In Generative AI by PRADIP KAITY In How To Profit AI by Mohamed Bakry Claude’s NEW Features Will Blow Your ChatGPT History Just Went

5. Your Mind Claude has been now evolved as a beast with the new updates. Public on Google. Here’s What I Di… Safety/Privacy Check Prompt Template Is Included Sep 12 3.6K 57 1d ago 10.3K 302 In Bootcamp by Joe Smiley In Write A Catalyst by Utsuk Agarwal The Death of Product Management The Product Manager (PM) role has gained prominence in recent years as companies… The 10 Morning Habits That Quietly Make You Unstoppable I Tried Them for 6 Months — The Results Were Unreal Aug 26 225 18 Aug 11 8.4K 253 See more recommendations Help Status About Careers Press Blog Privacy Rules Terms Text to speech