A short guide to understanding digital marketing.

1. tabish@corizo.in www.corizo.in DIGITAL MARKETING A short guide to understanding digital marketing.

2. TABLE OF CONTENT What Is Digital Marketing? How Effective Is It? Digital Marketing Trends SEO Digital Marketing Goals Digital Marketing Strategy

3. ONE WHAT IS DIGITAL MARKETING? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. a little bit of body text

4. TWO 125 HOW EFFECTIVE DIGITAL MARKETING IS? 100 75 50 Digital marketing can improve your conversion rate and the quality of your leads. As digital marketing makes it simpler to measure your marketing efforts, this makes improving your conversion rate simpler as well. Being able to measure the effectiveness of each tactic helps you develop better strategies. 25 0 Item 1 Item 2 Item 3 Item 4 Item 5

5. THREE DIGITAL MARKETING TRENDS Digital evolution has become a part and parcel of our life. Rapidly evolving technology has been transforming every aspect of human life. An evident transformation is visible in marketing as well. Yes, marketing has been digitized, and it has now reached a position of immense possibility, having a lot of potential. So, ever wonder what are the new trends in Digital Marketing?

6. FOUR SEARCH ENGINE OPTIMIZATION Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

7. FIVE DIGITAL MARKETING GOALS Generating leads. Building brand awareness. Increasing website traffic. Converting leads into customers. Developing customer loyalty. Ensure your digital marketing goals are SMART.

8. DIGITAL MARKETING STRATEGY SIX STRATEGY 1 A digital marketing strategy involves assessing what specific goals can be achieved through the use of online channels. The successful implementation of a digital marketing strategy can be crucial to an organization's success, particularly in an era when more and more consumers transact business on mobile devices. STRATEGY 2 Differentiating digital marketing and digital strategy is vital. Digital marketing is a critical asset in reaching your objectives through your online presence. Electronic devices like cell phones or tablets keep us connected 24/7, and this kind of exposure casts the net wide open to find your buyer personas easily. STRATEGY 3 You’ll need an effective digital marketing strategy to reach your target audience and achieve your small or large benchmark goals. Your strategy is a tactic to create value and draw consumers in. Hitting these objectives means knowing what mediums your interested parties are on.

9. MEET THE TEAM Anshu raj @anshuraj5088 Tabish syed tabish@corizo.in JULIANA SILVA @reallygreatsite "Keep hustling to the finish line." "Anything worth having takes time." "Just keep moving forward."

10. THANK YOU SO MUCH! tabish@corizo.in corizo.in