V3 Final File The 10 Dynamic COOs Driving Innovation and Growth in 2023

1. July | ISSUE : 05 | 2023 10 COOs Innovation GROWTH ing Pg.No: 24 Jessica Keogh COO Parabellum Interna?onal Revolu?onizing Industries Harnessing the Power of Digital Transforma?on for Business Growth Pg.No: 40 Growth Driver Unleashing the Power of Innova?on in the 21st Century KEOGH Changing the World, One Person at a Time

3. “ If you set your goals ridiculously high and it's a failure, you will fail above everyone else's success. “

4. Editor’s Note I n the modern business landscape, the role of the Chief Operating Officer (COO) has undergone a remarkable transformation. No longer confined to traditional operational responsibilities, dynamic COOs are now instrumental in driving innovation and fostering growth within organizations. Gone are the days when COOs merely oversaw day-to-day operations. Today's dynamic leaders are proactive leaders, catalysts for change, and strategic visionaries. They actively seek out opportunities for innovation, encouraging a culture of creativity and risk-taking within their teams. By embracing emerging technologies and collaborating with cross-functional departments, they position their companies at the forefront of their industries. The Catalysts of Innovative and Dynamic Business Growth In a world defined by digital transformation, dynamic COOs play a crucial role in integrating technology into every aspect of business operations. They champion a digital mindset, leveraging data analytics and artificial intelligence to optimize processes and enhance customer experiences. Collaborative leadership is another hallmark of dynamic COOs. They work closely with CEOs and other C-suite executives to set ambitious goals and drive the company's strategic direction. Breaking down silos between

5. departments, they foster cross-functional collaboration to accelerate decision-making and execution. Change management is a skill set where dynamic leaders excel. They navigate uncertainty and challenges with resilience, turning setbacks into opportunities for growth. Learning from failures, they empower their teams to embrace change as a catalyst for innovation. The CIO World recognizes dynamic COOs through the latest edition of The 10 Dynamic COOs Driving Innovation and Growth in 2023, who are the driving forces behind the success of modern organizations. Their ability to embrace innovation, leverage technology, foster collaboration, and navigate change makes them indispensable leaders in today's rapidly evolving business landscape. - Prh D. Bombarde CIO

6. On The Cover Ar?cles Harnessing the Power of Digital Transforma?on Jessica Keogh Revolutionizing Industries 24 Changing the World, One Person at a Time 40 08 for Business Growth Unleashing the Power of Innova?on Growth Driver in the 21st Century C O N T

7. 34 20 Roger Rosemin Orchestra?ng Opera?onal Pioneering the Future of Aman Sood Excellence and Growth Legal Opera?ons 44 28 Embracing Challenges, Transforming Architecture Empowering Growth and Driving François Baho Opera?onal Excellence Tina Goulbourne E N T S

8. Issue 05 | JULY | 2023 INSPIRING THE BUSINESS WORLD CI THE CREDITS Editor-in-Chief Managing Editor Execu?ve Editor CREDITS Chidiebere Moses O. Prashik Bombarde Adiba Tarade Jaine Woods Deepanjali Jena Bella Smith Visualiser Art & Design Head Co-designer Paul White Art & Design Assistant Jane Adans Lisa Jones Business Development Manager Marke?ng Manager Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@thecioworld.com For Subscription: www.thecioworld.com Nancy B., Sarah M. Michael D., Aaron S. Business Development Execu?ves Sales Execu?ves Prachi Mokashi Technical Head David Walker Assistant Technical Head Lexi Morgan Technical Consultants Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld Renuka Kulkarni Digital Marke?ng Manager Assistant Digital Marke?ng Manager Jason Miller We are also available on Lilly Jacob SME-SMO Execu?ve RNI No.: MAHENG/2018/75953 Sarah Miller Research Analyst Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Nicole Smoot Circula?on Manager

9. Featuring Jessica Keogh COO Aman Sood COO Andre Noonan COO François Baho COO Company High Tide Inc high?deinc.com ACCIONA Australia acciona.com.au MZ Architects mz-architects.com Parabellum Interna?onal parabellum.com.au Brief Accomplished leader with interna?onal and domes?c experience in opera?ons, P&L oversight, mul?-channel product distribu?on and marke?ng involving both startups and growth organiza?ons. Accomplished, dynamic, and results-driven professional with more than 15 years of progressive experience in opera?ons management, business development, and team leadership. Jessica is the COO of Parabellum Interna?onal, which provides best prac?ce emergency response, medical and risk management services to the local and interna?onal oil & gas, resources and construc?on industries. Andre is the COO of ACCIONA Australia, a unique presence in Australia’s and New Zealand’s construc?on landscape. Featuring Nadia Burke COO Neil Millar COO Roger Rosemin COO Company Minden Gross LLP Loan Market loanmarket.com.au Lamprell plc lamprell.com Brief 30+ years well rounded experience in oil and gas (fixed and floa?ng) and renewable projects and construc?on business management at senior level. Nadia as Chief Opera?ng Officer runs the opera?ons, focusing heavily on process improvements, running internal and client facing events and consul?ng on marke?ng and sales decisions. Proven C-level business strategist with a proven track record in building innova?on and transforming businesses by accelera?ng growth, increasing profits and reducing opera?ng costs to achieve a compe??ve advantage. Featuring Teresa Finlayson COO Thomas Ong COO Tina Goulbourne COO Company Stamford Hotels and Resorts stamford.com.au Vena Solu?ons venasolu?ons.com RMIT University rmit.edu.au Brief A seasoned leader whose breadth of cross-func?onal experience building and leading high-performing teams in Big Tech and scale-up organiza?ons has honed her ability to shape strategy, build culture, drive organiza?onal alignment and execu?on, and deliver results. Crea?ng posi?ve disrup?on to drive enterprise-level change, and enable Australia’s largest University to con?nue to solve the grand challenges of the day. Australasia’s leading owner and operator of landmark luxury hotels, Stamford Hotels and Resorts has a proud history of providing excellence in service and products.

10. C O V E R S T O R Y KEOGH Changing the World, One Person at a Time As a leader, it's important to collaborate, communicate, and congratulate. You should never act as an island and always remember that the reason you employ people is to bring a diversity of thinking, culture, and mo?va?ons.

11. Jessica Keogh COO Parabellum Interna?onal

13. Join us as we explore the passion, dedication, and compassion that drives Jessica and Parabellum International and how their work is creating a brighter future for people in need around the world! Empowering People to Make a Difference! H ave you ever felt the desire to make a positive impact on the world? Maybe you’ve dreamed of changing lives for the better or contributing to a cause that is bigger than yourself. It’s a powerful feeling and one that inspires many to seek out ways to give back. For some, this drive to help others becomes a lifelong pursuit, shaping the way they live their lives and the work they do. From Lawyer to Entrepreneur Jessica was raised in Bendigo, a town located in regional Victoria, Australia. She grew up in a large and close family, with her parents at the helm of a thriving Hardware, Fencing, and Steel business. Her parents have always been committed to providing opportunities for Jessica and her siblings and have taught them the importance of hard work, dedication, compassion, and family from a young age. These values are evident in everything that Jessica does. Jessica is a qualified lawyer, having earned both a Bachelor of Laws and a Bachelor of Business. She has spent the majority of her career working in private practice, specializing in employment, safety, and industrial relations law. That's certainly true for Jessica, an individual who is passionate about making a difference. For Jessica Keogh, the values of hard work, dedication, compassion, and family have been ingrained in her from a young age. Growing up in a close-knit family in regional Victoria, Australia, she learned the importance of supporting each other and providing opportunities for success. While working at a law firm, she discovered a passion for her career. It was during this time that she met Navin Vij, an aspiring entrepreneur who had built a small company. Navin convinced her to leave the law firm and join him at Parabellum International, which turned out to be the largest and most rewarding decision she had made. Growing up in an entrepreneurial family provided her with the necessary experience and drive to establish her family legacy. Her parents' successful hardware, fencing, and steel company was a testament to their hard work and dedication, and they passed on those values to Jessica and her siblings. Jessica went on to earn a Bachelor of Laws and a Bachelor of Business and built a successful career in private practice, specializing in employment, safety, and industrial relations law. But it was meeting Navin Vij, an aspiring entrepreneur, that changed the course of Jessica’s career. Navin convinced her to leave the law firm and join him at Parabellum International, the largest and most rewarding decision she has made to date. To achieve scalability, it is essen?al to gain insights into the challenges faced by clients and tailor your strategies accordingly. Currently, Jessica holds the position of COO at Parabellum International. With Navin’s entrepreneurial spirit and Jessica’s experience and drive, they have built a thriving and truly motivational company centered around their core values of aiding people and giving back to society. The company has emerged as a positive influence in the world as a result of their combined efforts. In this magazine cover story, we delve into the life and work of Jessica Keogh, exploring her journey from a successful lawyer to a dedicated leader at Parabellum International. Discover how her upbringing and family legacy has influenced her work and how she and Navin are making a real difference in the world, one day at a time.

14. Working with Navin to create a vibrant and inspiring company was and still is exciting for her. Helping people is one of her core values, which is amplified through Parabellum International. Observing their community creating a positive impact in the world daily is the driving force behind their actions. Having been fortunate enough to have outstanding guides throughout her existence, she firmly advocates for paying it forward. Assisting others to better themselves is what makes the world a better place, and that is the objective of Parabellum International. Trusted Partner in High-Risk Environments Parabellum International is an acclaimed worldwide provider of Emergency Response, Medical, Risk Management, and Training Services. With a strong presence in both onshore and offshore industries such as Oil, Gas, Mining, Resources, Energy, Waste, Defence & Construction, Parabellum International possesses unmatched expertise operating in high-risk and remote environments. Clients can benefit from Parabellum International’s range of services which includes Fire Fighting & Emergency Response Services, Frontline Medical Services, Health, Safety & Emergency Management Services, Emergency and Medical Vehicle and Equipment Hire, Sales, Manufacturing & Maintenance, as well as Emergency Response, Medical, and Safety Training. It offers a distinct service delivery that encompasses all aspects of the service, which are provided internally. This includes personnel, vehicles, equipment, plans, procedures, and ongoing management of the service. The company has extensive experience in supporting and operating on the largest major infrastructure and resources projects globally, forming long- term partnerships. When clients ask for Parabellum, they can expect to receive exceptional service. Parabellum prides itself on delivering tailored solutions that provide “Measurable Value” to its clients. The company has built a reputation for providing high-quality, reliable, and effective solutions.

15. The core of a thriving organiza?on lies in its personnel who possess the essen?al skills and exper?se to translate ground-breaking concepts into prac?cal ac?ons.

16. Parabellum's Guiding Principles Parabellum's founda?on rests on a set of guiding principles known as our core values. These values serve as a reflec?on of how our company operates and how our team conducts themselves on a daily basis. GOING ABOVE AND BEYOND: Going above and beyond by striving to be the best that we can be, challenging the status quo. MAKING A DIFFERENCE: Making a difference – in the lives of others, each other, and those we impact. TRANSPARENCY: We tell it like it is, even if the message is difficult to deliver; we tell you what you need to hear, not what you want to hear. FAMILY: We look a?er each other and our clients. We are inclusive and respect others with an open-door approach. AGILITY: We make things happen, ac?ng quickly without compromising our standards and thinking outside the norm to solve a problem. The key factor that sets Parabellum Interna?onal apart from others, be it an individual or an organiza?on, “People, 'Best in Class' people.”

18. Legal Expertise in Executive Excellence invaluable expertise and knowledge of professional emergency services personnel. Having a legal education provides an adaptable set of skills that can be efficiently employed in different business environments. For Jessica, her legal background has been instrumental in her professional growth to a Chief Operating Officer role, where having the capability to make knowledgeable judgments is crucial. Her legal training has honed her analytical abilities and taught her how to utilize them in practical commercial scenarios. These skills have proven to be invaluable in her current position, where she depends on them to evaluate information and make sound decisions on a regular basis. The role of technology in the industry is to support professionals in performing their jobs with greater effectiveness and efficiency. Although technology can assist in decision-making, it cannot substitute for the compassion and dedication of those who work in this field. As a leader, Jessica acknowledges the indispensable contribution of these experts and their critical role in preserving human life. Therefore, a harmonious blend of cutting-edge technology and the personal touch that distinguishes this industry must be maintained. Surviving the High-Pressure Industry Power of Innovation Today, technology has become an inseparable part of every industry, playing a critical role in propelling growth and development across all sectors. For industries that operate in high-pressure, real-time situations where risk is a constant factor, the adoption and utilization of cutting-edge technology can mean the difference between life and death. As a leader in such an industry, it is essential to stay abreast of the rapidly-changing environment and discern the most effective technologies to implement at the right time. It's important to note that technology can never replace the Innovation possesses the capability to revolutionize whole industries, as it stems from the necessity to enhance, troubleshoot, and establish novel prospects. Jessica, as a leader, advocates for a culture that nurtures a pioneering mindset and questions the current state of affairs. By creating an environment that promotes the expression of ideas and constructive discussions, innovation becomes a natural response to the difficulties encountered while providing crucial services in real time. Nevertheless, it is crucial to acknowledge that innovation alone does not

19. ensure success. It is the individuals who adopt and apply it that make the distinction. environments. Their commitment to continuous training and skills development, coupled with their persistent focus on service delivery, has been the driving force behind their success. They are confident that their reputation as a globally recognized and agile provider of emergency response and medical services will continue to flourish. Above all, they remain committed to serving their clients and communities for years to come. The core of a thriving organization lies in its personnel, who possess the essential skills and expertise to translate ground-breaking concepts into practical actions. These individuals serve as the catalyst for unleashing the complete potential of any innovation, and it is their unwavering commitment and diligence that enables the organization to surpass expectations. Encouraging a culture of innovation is crucial in empowering employees to reach their full potential and provide unparalleled service to clients. As a team, they can spearhead revolutionary progress and construct a better future for themselves and those they serve. Best-in-Class People and Family Values Jessica believes that the key factor that sets Parabellum International apart from others be it an individual or an organization, “People, 'Best in Class' people.” You can have the best systems and the best IP, but if you do not believe in your greatest asset, then you can never truly be a leader in this industry. People are the foundation upon which success is built, they are the pathway to the creation of real value for your clients, and they are brand ambassadors amongst their peers, invest in them!..” Navigating Risky and Remote Environments The proficiency of Parabellum International in maneuvering through hazardous and isolated areas has earned the company a solid reputation. Their accomplished track record is attributed to the commitment and competence of their teams. Oftentimes, these teams are stationed thousands of kilometers away from urban assistance, thereby necessitating the need for unwavering belief in their training and abilities to execute their operations with optimal proficiency and productivity. One of the fundamental values that distinguishes this company in the industry is its commitment to treating each other like family. Jessica strongly believes in this value, and as a leader, she recognizes that every decision she makes has the potential to impact a member of her operational family. This realization forces her to carefully consider the consequences of every decision, no matter how small. By hiring individuals who also prioritize family values and institutionalizing this mindset within the company culture, everyone is encouraged to act with integrity towards their colleagues every day and in every task they undertake. In Jessica's experience, it is naive to attribute a company's success solely to machines or capital. Instead, she views companies as living organisms that require nurturing and care in order to achieve enduring success. Parabellum International places great importance on investing in the training and development of its personnel. To this end, they have created a Registered Training Organization (RTO) that equips individuals with the necessary foundation skills and professional development required to operate in even the most challenging environments. This unwavering dedication to excellence in training and skills development has helped Parabellum International establish itself as a leading-class provider of Emergency Response and Medical Services that operate with agility on a global scale. Power of Collaboration, Communication, and Congratulations in Leadership The team at Parabellum International understands the importance of establishing trust when it comes to saving lives. They recognize that their ability to provide exceptional service is critical to achieving this trust. Their dedication to excellence permeates every aspect of their mission-critical execution. As a result, they have built a reputable name for themselves within the industry, creating new opportunities for growth and expansion. Passionate about their work, the team at Parabellum International prides itself on operating in even the most challenging As a leader, it's important to collaborate, communicate, and congratulate. You should never act like an island and always remember that the reason you employ people is to bring a diversity of thinking, culture, and motivations. Seek counsel with your teams as widely as possible before committing to action. This ensures that when you make a decision, your team understands the context and takes ownership of the action. While it may be tempting to simply act and decide, this approach rarely creates success that the whole team can take credit for. As someone who has moved

20. into a COO role from General Counsel and a prior career as a lawyer, she has a structure and process indoctrinated into her approach to daily tasks. This has translated into their culture and ensures that collaboration is the norm, not the exception. scalability, it is essential to gain insights into the challenges faced by clients and tailor your strategies accordingly. By understanding your market and engaging with clients, you can position yourself for success. Parabellum's focus and strategy for 2023 will be on the continued development of their remote area operational capabilities, expanding their presence in the global industry, and further supporting the Resources, Government & Defence sectors. Their strength lies in delivering critical services to remote areas, which they use as a model to enter new markets. However, they exercise caution when venturing into new markets and prioritize adjacent opportunities with similarities to their primary markets to avoid diluting their focus and distracting from their overall strategy. Expert Advice If you are contemplating starting a venture in the emergency services sector, her suggestion is to carry out a comprehensive market analysis and grasp the industry's importance to peoples' lives. This domain involves dealing with real lives and households, making it crucial to perform your proper research and guarantee that you are fully equipped. Raving Reviews and Impressive Accolades It cannot be emphasized enough how crucial it is to have an exceptional team to achieve success. As the COO of a prominent emergency services corporation, she has noticed that new entrants in the field tend to overlook the importance of conducting an honest self-evaluation of their reasons for joining. One must genuinely care for individuals, whether they are staff members, clients, or patients, and be driven to fulfill their commitments to them daily. https://www.apacoutlookmag.com/company-profiles/572- parabellum-international https://www.healthcare-outlook.com/emergency-medical- response/parabellum-international-exceptional-people- exceptional-results Scaling Your Core Value Proposition Ensuring that your core value proposition is scalable within the industry is of the utmost importance. To achieve

21. Global Subscrip?on Create Choose Subscription Excellence CIO CIO INSPIRING THE BUSINESS WORLD CI THE Subscribe to THECIOWORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

22. The 10 Dynamic COOs Driving Innovation and Growth in 2023 Am Sood Orchestrating Operational Excellence and Growth style and unwavering commitment to excellence have played a pivotal role in driving High Tide’s resounding success, both in Canada and international markets. From Retail Expansion to Digital Transformation! T attempt to stay ahead of the curve and competitive, it has never been more important to cultivate an innovative culture while aligning it with a clear strategic vision. he convergence of innovation and strategic vision has become a heated issue of discussion in today’s quickly developing business landscape. As firms Guided by his leadership, High Tide’s retail and warehousing operations have witnessed remarkable growth, exceeding all projections. Through his meticulous execution, the company achieved an extraordinary feat in 2022, successfully constructing and unveiling an impressive 83 Canna Cabana cannabis retail locations throughout Canada. This incredible milestone not only solidified High Tide’s position of prominence in the market but also showcased Aman’s expertise in driving strategic expansion initiatives. One individual stands at the forefront, weaving a tapestry of operational excellence and growth. Aman Sood, the COO and acting CTO of High Tide Inc., harnesses the power of innovation to drive transformative change in the cannabis industry, propelling the company to new heights of success. Recognizing the importance of enhancing High Tide’s digital presence, Aman took charge of revamping the company’s flagship website, cannacabana.com. Through his hands-on approach, he not only saved valuable time and resources but also ensured that the online platform became more user-friendly and intuitive for customers. Aman’s remarkable leadership style and solution-oriented mindset have propelled High Tide to unprecedented heights, establishing it as an efficient and innovative powerhouse. His journey with High Tide began in 2020, following the acquisition of META Growth Corp. Having already garnered extensive experience, Aman achieved remarkable success while overseeing a portfolio of 25 New Leaf Cannabis retail locations at META Growth. His meticulous approach to inventory and cash management at META Growth led to an exceptional 90% reduction in shrinkage, showcasing his exceptional attention to detail and astute business acumen. Let us delve deeper into his journey! Please brief us about the featured person’s (s) journey in the industry and how they have contributed to the company’s success. Ever since Aman joined High Tide, his impact on the organization has been immeasurable. Through the implementation of robust operational and IT standard operating procedures (SOPs), he achieved an impressive 50% reduction in shrinkage within the flagship Canna Cabana retail cannabis stores. Aman’s proactive leadership Aman joined High Tide following our acquisition of META Growth Corp. in 2020, where his achievements included building and managing 25 New Leaf Cannabis retail stores and implementing inventory and cash control measures, which decreased shrink by over 90%. He has been a massive asset to High Tide, implementing operational and July, 2023 20 www.thecioworld.com

23. Aman Sood Chief Opera?ng Officer; ac?ng Chief Technology Officer Thoroughly understand the industry you wish to enter. Iden?fy your target audience, analyze compe?tors, and stay updated on market trends. This knowledge will help you make informed decisions and find your unique value proposi?on. July, 2023 21 www.thecioworld.com

24. IT standard operating procedures (SOPs), resulting in an over 50% reduction of shrink in our flagship brick-and- mortar Canna Cabana retail cannabis stores. High Tide is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated opera?ons across all components of cannabis. Through our world-class consump?on accessories and e-commerce pla?orms, we unleash the full value of the world’s most powerful plant. Aman’s hands-on, solution-focused, and proactive leadership approach to overseeing our company’s operations, IT infrastructure, and construction needs has yielded tremendous results since his appointment as COO and acting CTO. Our company’s retail and warehousing operations have grown significantly across Canada and internationally over the last 2 years and continue to perform at peak efficiency, a vast improvement over the 2 years before his appointment. Thanks to Aman’s laser-focused execution, we built and launched 83 Canna Cabana cannabis retail locations in 2022, a record in Canada. blessedcbd.co.uk. Combined, our online platforms saw over 155 million page views throughout 2022. Canna Cabana stores generate approximately 85% of High Tide’s revenue, but the website, cannacabana.com, needed improvement to make it easier to navigate for our customers. High Tide also wholly owns Valiant Distribution, a North American manufacturer and wholesaler of premium consumption accessories with distribution facilities in Las Vegas, Calgary, and Amsterdam. As the backbone of High Tide’s vertical integration strategy, Valiant manufactures approximately 80% of its catalog in-house and distributes to all High Tide retail channels alongside its own international network of retail and distribution partners. Considering this is our most valuable asset, Aman personally took over this project, saving the company considerable time and money. Please brief our audience about your company, its USPs, and how it is currently positioned as a prominent name in the market. Shed some light on your offerings and how they impact the industry as well as your clients. Founded in 2009, High Tide Inc. has become the largest revenue-generating cannabis company in Canada, with over 400 million dollars in annual revenue run rate. High Tide’s flagship brick-and-mortar cannabis retail store, Canna Cabana, is the largest non-franchised cannabis retail chain in Canada, with over 150 locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. In 2021, Canna Cabana became the first cannabis discount club retailer in Canada. Our bricks-and-mortar loyalty programs, Cabana Club and ELITE, are the largest in the country, with over 1 million members. High Tide is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis. Through our world-class consumption accessories and e-commerce platforms, we unleash the full value of the world’s most powerful plant. High Tide’s flagship retail brand Canna Cabana, launched in 2018, is the original one-stop shop for high-quality cannabis products and cutting-edge consumption accessories at unbeatable prices. In 2021, Canna Cabana became Canada’s first cannabis discount club retailer, establishing itself as the ultimate destination for value- focused cannabis customers and leading the conversion of legacy market consumers, welcoming them into our loyal membership base of over 1 million Cabana Club and ELITE members. Our e-commerce platforms drew over 155 million page views in 2022, and we proudly own the two most popular consumption accessory sites in the world, Grass City and Smoke Cartel. Our company’s portfolio is also comprised of global e- commerce assets, including the two most popular consumption accessory e-commerce platforms in the world, Grass City and Smoke Cartel. High Tide also owns three of the top international CBD brands serving the U.S., U.K., and Germany, NuLeaf Naturals, FABCBD, and Blessed CBD. Our accessory e-commerce platforms are Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com. Our three international CBD brands can be found at Nuleafnaturals.com, FABCBD.com, blessedcbd.de, and We strive to bring our best to our loyal Cabana Club and ELITE members. With Aman’s hands-on and proactive July, 2023 22 www.thecioworld.com

25. leadership approach to overseeing our company’s operations and IT infrastructure, High Tide has yielded tremendous results with our e-commerce platforms and our loyal club members. In 2022, Aman developed and executed the rollout of Fastendr™- a brand-new in-store shopping experience for our customers and Cabana Club members. structured plan will serve as your roadmap and help you stay focused on your objectives. • Build a strong network: Surround yourself with like- minded individuals who can support and guide you in your entrepreneurial journey. Attend industry events, join relevant associations, and seek mentors who can offer valuable advice and connections. For example, I am on the board of crime stoppers in Alberta and act as their Vice-President of Operations and Technology, which allows me to give back to important causes in my community while building connections. Can you share an example of a successful innovation initiative or project that you spearheaded as a COO? What were the key factors that contributed to its success? Canna Cabana stores generate approximately 85% of High Tide’s revenue, but the website, cannacabana.com, was poorly designed and hard to navigate for our customers. Considering this is our most valuable asset, we sourced quotes from website developers but found that they were varied in scope, and the costs to complete the website re- design varied wildly from each contractor. Aman personally took over this project, combing through every issue and identifying errors in the code. He successfully oversaw and executed the website rebuild, saving the company a considerable amount of time and money. • One of the reasons for successful projects is that Aman embraces failure as a part of the innovation process. Aman encourages a culture that sees failure as a learning opportunity, provided that valuable insights are gained and applied to future endeavors. Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your association’s position in the market. Aman has developed SOPs for the business’s operational and technology side that have reduced shrinkage by over 50% and optimized our international warehouses in Calgary, Las Vegas, and the Netherlands. He developed and executed the rollout of Fastener kiosk technology for over 120 Canna Cabana stores, thereby increasing customer sales, implementing competitive pricing, and enhancing our bottom line. High Tide was named one of Canada’s Top Growing Companies in 2021 and 2022 by the Globe and Mail’s Report on Business Magazine. Canada’s Top Growing Companies is an editorial ranking that was launched in 2019 and aims to celebrate the boldest entrepreneurial achievement by identifying and bringing the accomplishments of innovative businesses in Canada to the forefront. We are honored to appear on this list two years in a row. What would be your advice to budding entrepreneurs who aspire to venture into the same industry? High Tide was ranked number one in the retail category on the Financial Times list of America’s Fastest Growing Companies for 2023. This prestigious award is presented by Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider. The Americas’ Fastest Growing Companies 2023 ranking lists the top 500 companies in the Americas that have achieved the highest compound annual growth in revenues between 2018 and 2021. The data was collected via desk research in official sources, including publicly available earning presentations, investor relations, websites, and annual reports. Across 20 countries, over 7,000 public companies were examined. • Find your passion: Start by identifying what truly excites and motivates you. Building a successful business requires dedication and perseverance, so pursuing something you genuinely care about is important. • Research your market: Thoroughly understand the industry you wish to enter. Identify your target audience, analyze competitors, and stay updated on market trends. This knowledge will help you make informed decisions and find your unique value proposition. These accomplishments highlight our ability to continue to execute our strategic growth plan despite ongoing market challenges. • Develop a solid business plan: Create a comprehensive business plan that outlines your goals, strategies, financial projections, and marketing approach. A well- July, 2023 23 www.thecioworld.com

26. Revolutionizing Industries July, 2023 24 www.thecioworld.com

27. Harnessing the Power of DIGITAL TRANSFORMATION for Business Growth I Digital transformation has emerged as a powerful catalyst for business growth, revolutionizing industries across the board. From small startups to multinational corporations, organizations are harnessing the power of digital technologies to streamline processes, enhance customer experiences, and unlock new avenues for growth. n the digital age, businesses are witnessing a seismic shift in the way they operate and interact with customers. In this context, we will explore how digital transformation is reshaping industries and propelling businesses toward a more prosperous future! Understanding Digital Transformation Digital transformation is not merely about adopting the latest technologies; it represents a fundamental shift in the way organizations use technology to drive value and innovation. It involves integrating digital technologies into all aspects of a business, including operations, customer engagement, and business models. At its core, digital transformation is about leveraging data and technology to gain insights, make informed decisions, and July, 2023 25 www.thecioworld.com

28. Empowering Remote Work and Collaboration deliver personalized experiences to customers. It empowers businesses to become more agile, responsive, and customer- centric in a rapidly evolving market. The advent of digital technologies has reshaped the way people work. The COVID-19 pandemic further accelerated the adoption of remote work practices, demonstrating the resilience and adaptability of businesses leveraging digital tools. Enhancing Customer Experiences One of the most significant impacts of digital transformation is the ability to create seamless and personalized customer experiences. In industries like retail, e-commerce platforms have transformed the way customers shop, offering personalized recommendations and easy-to- navigate interfaces. Cloud-based collaboration platforms, video conferencing, and project management software have enabled teams to work seamlessly from different locations. As a result, businesses can tap into a global talent pool, reduce overhead costs, and foster a more inclusive work environment. Similarly, the hospitality industry has embraced digital transformation by implementing mobile check-ins, contactless payment options, and personalized offers based on customer preferences. By analyzing data from various touchpoints, businesses can anticipate customer needs, respond proactively to issues, and build long-lasting relationships with their clientele. Revolutionizing Marketing and Advertising Digital transformation has completely revolutionized the marketing and advertising landscape. Traditional outbound marketing strategies are being replaced by inbound marketing techniques that focus on engaging customers with valuable content. Streamlining Operations and Efficiency Digital technologies have enabled businesses to streamline their operations and increase efficiency significantly. Automation, artificial intelligence, and data analytics have revolutionized supply chain management, inventory control, and production processes. Social media platforms, influencer marketing, and targeted advertising have become powerful tools to reach and connect with specific audience segments. Data analytics enable marketers to measure the effectiveness of their campaigns in real time, allowing for quick adjustments to optimize results. For example, manufacturing companies are leveraging the Internet of Things (IoT) to monitor equipment performance in real-time, predict maintenance needs, and optimize production schedules. This not only reduces downtime but also enhances productivity and cost-effectiveness. Digital Transformation in Healthcare The healthcare industry has witnessed remarkable advancements through digital transformation. Telemedicine, for instance, has expanded access to healthcare services, especially in remote areas. Patients can now consult with healthcare professionals through video calls, receive diagnoses, and even access prescriptions online. Unlocking New Business Models Digital transformation has given rise to innovative business models that were inconceivable a few decades ago. The rise of the sharing economy, fueled by platforms like Uber and Airbnb, is a testament to the power of digital disruption. Furthermore, electronic health records (EHRs) have improved patient care by providing doctors with instant access to a patient's medical history, reducing errors, and enhancing treatment plans. IoT-enabled medical devices, such as wearable fitness trackers and remote patient monitoring systems, have also empowered individuals to take charge of their health. Companies no longer need to own physical assets to thrive; they can leverage digital platforms to connect buyers and sellers, hosts and guests, or service providers and customers. This has democratized access to goods and services, creating new market opportunities and challenging traditional business models. July, 2023 26 www.thecioworld.com

29. Digital Transformation in Finance The finance industry has undergone a massive transformation with the advent of financial technology, or FinTech. Digital payment systems, peer-to-peer lending platforms, and robo-advisors have disrupted traditional banking and investment practices. Additionally, blockchain technology has introduced decentralized and secure systems for conducting financial transactions. This innovation has the potential to revolutionize supply chain financing, cross-border payments, and even voting systems. Digital Transformation in Education In education, digital transformation has opened up new possibilities for learning and knowledge dissemination. Online learning platforms and Massive Open Online Courses (MOOCs) have made education accessible to a global audience, breaking down geographical barriers. Virtual reality and augmented reality technologies are transforming the way students engage with educational content, making learning more immersive and interactive. Moreover, data analytics is helping educators personalize learning experiences and identify areas where students might need additional support. Conclusion Digital transformation is not a trend; it is an ongoing process that is reshaping industries and driving business growth in the 21st century. From enhancing customer experiences to streamlining operations, unlocking new business models, and revolutionizing various sectors, digital technologies have become indispensable tools for businesses seeking to stay competitive and thrive in the digital age. Embracing digital transformation requires a proactive approach, a willingness to adapt, and a commitment to continuous innovation. Organizations that harness the power of digital technologies to deliver value to their customers and optimize their operations are the ones that will lead the way into a more digitally connected and prosperous future. - Prh D. Bombarde CIO July, 2023 27 www.thecioworld.com

30. François Baho Embracing Challenges, Transforming Architecture Today, Baho attributes his success to viewing obstacles as personal challenges and refusing to be hindered by the word “No.” His remarkable achievements reflect perseverance, innovation, and an unwavering commitment to pushing boundaries in the world of architecture. A Visionary Leader Reshaping the Landscape of Architecture and Design! I through barriers. They embody an unwavering determination to push boundaries, refusing to settle for mediocrity and embracing the unknown with open arms. These trailblazers inspire us to think bigger, dream boulder, and step outside our comfort zones. n a world where limitations are often seen as roadblocks, there are individuals who possess a relentless drive to challenge the status quo and break Let us delve deeper into his inspiring journey! Please brief us about the featured person’s (s) journey in the industry and how they have contributed to the company’s success. • My ultimate target is enhancing operational efficiency. With a keen eye for process optimization and workflow streamlining, I constantly work towards reducing costs, increasing productivity, and implementing efficient systems and technologies that lead to tangible results, such as smoother operations, improved resource allocation, and higher overall efficiency. ,, ,, Step into the world of François Baho, a Lebanese expatriate whose journey has led him to become a driving force behind MZ Architects, a renowned architectural firm based in the UAE. From humble beginnings in Beirut to his current role as Chief Operating Officer, his path has been marked by transformative events and an unwavering determination to push boundaries. After studying Business Management, Baho pursued a career in lighting design and manufacturing. Through dedication and perseverance, he rose through the ranks, becoming the Commercial Director of the main holding company. This role allowed him to collaborate with architects and designers across multiple countries, expanding his horizons and honing his expertise. MZ Architects management fosters a working environment where trust, respect, and psychological safety are priori?zed. When employees feel comfortable expressing their ideas and opinions without fear of judgment or retribu?on, collabora?on flourishes. Driven by a desire for growth, Baho made the bold decision to join the oil and gas industry in the UAE. Embracing the challenges of a new country and role, he further fueled his ambition. In 2018, MZ Architects offered Baho the opportunity to join their esteemed company as Chief Operating Officer. Embracing the challenge, he dedicated countless hours to self-tutoring and skill development. July, 2023 28 www.thecioworld.com

31. F R A N C O I S François Baho Chief Opera?ng Officer MZ Architects July, 2023 29 www.thecioworld.com

32. • Spreading the Image of MZ Architects In UAE: MZ Architects has been active in UAE since 2008 and was and still actively changing the skyline of Abu Dhabi. With a rich portfolio developed for over a decade in Lebanon, GCC, and UAE, it was the time to showcase MZ Architects’ achievements in UAE. Under MZ Architects’ management guidance, I contributed with the team to nominate and win the first UAE design award, the MECAwarded - a project of the year 2019, for the Al Qana project – a mixed-up development by MZ Architects that was followed by nominations and awards for multiple projects in UAE including: 1. Middle East Consultants Awards 2020 - Project Of The Year: Yas Creative Hub Phase 1; 2. Architecture Leaders Awards 2021 - Commercial Project Of The Year: RBW3-C4; 3. Construction Innovation Award 2021 -Mixed Used Development Of The Year: Yas Creative Hub Phase 1 4. Design Middle East Award 2021 - Mixed Used Development Of The Year: Yas Creative Hub Phase 1. Please brief our audience about your company, its USPs, and how it is currently positioned as a prominent name in the market. Founded by Mr. Marwan Zgheib, MZ Architects is an award-winning architectural and engineering consultancy firm in the Middle East dedicated to providing a wide range of services for the construction industry. Our proven record of exceptional modern contemporary designs covers a wide variety of projects, from residential to commercial, sports, education, religious facilities, and others; we also follow up on our designs with full support to the developers and the construction industry through value engineering and technical consultancy services, up until the completion of each individual project. How do you identify opportunities for innovation and growth in your industry, and what strategies do you employ to stay ahead of the competition? In the realm of Architecture, where imagination shapes spaces and creativity thrives, MZ Architects stands out by combining industry knowledge, visionary thinking, and a passion for pushing boundaries. Led by chairman Marwan Zgheib, our unique approach sets us apart from the competition. Understanding our clients’ needs, desires, and challenges is fundamental to our design philosophy. By truly listening to their aspirations, we uncover opportunities to provide innovative solutions that go above and beyond expectations. Always at the forefront of innovative architectural design, we at MZ Architects thrive on creating tailor-made designs to meet each of our client’s individual needs because we know that every project is a unique opportunity to achieve excellence. With this vision in mind, MZ Architects widened its consultancy services scope to include Architectural Design and Development, Structural, Electrical, and Mechanical Design, Construction Management, Tendering & Contracts, and Site Supervision. In order to sustain outstanding results in all these fields, Mr. Marwan Zgheib put together a team of highly qualified professionals, from Architects to Designers and Engineers, headed by a competent Management Team committed to offering our clients the best possible experience. Sustainability lies at the core of our design philosophy. We integrate sustainable design principles and technologies, such as energy-efficient systems and green materials, to contribute to a better future and gain a competitive advantage. Embracing technological advancements is essential in our industry. MZ Architects leverages tools like Building Information Modeling (BIM), virtual reality, augmented July, 2023 30 www.thecioworld.com

33. The 10 Dynamic COOs Driving Innovation and Growth in 2023 reality, and 3D printing. These digital tools allow us to visualize designs, collaborate seamlessly, and improve overall efficiency. perspectives, knowledge, and expertise from different teams and departments, leading to creative problem-solving, increased efficiency, and the development of new ideas and solutions. Fostering a culture of collaboration can be beneficial, and it can be encouraged within an organization. Investing in the professional development of our team members is a priority. By participating in workshops, seminars, and training programs, we encourage and support their pursuit of knowledge and excellence. During the Covid-19 period, I personally enrolled in an online learning program to set an example and motivate my team to do the same. Cross-functional teams: We form cross-functional teams consisting of members from different departments to work together on specific projects or initiatives. This structure encourages collaboration and allows team members to leverage their unique skills and perspectives to drive innovation. Encouraging diversity: MZ Architects values diversity and actively promotes an inclusive environment where everyone’s voice is heard and respected. By fostering diversity, we encourage the exchange of different ideas, perspectives, and approaches, which are key drivers of innovation. Open communication channels: We provide multiple channels for communication, such as team meetings (in person or virtual), collaboration tools, and digital platforms, to ensure easy and open communication among team members. This enables individuals from different teams and departments to connect, exchange ideas, and collaborate on projects. MZ Architects’ management fosters a working environment where trust, respect, and psychological safety are Crafting a unique brand identity is crucial in a crowded marketplace. MZ Architects differentiates itself by showcasing our strengths, specializations, and innovative design philosophy through our captivating portfolio, engaging social media presence, and compelling marketing materials. For us, innovation in Architecture goes beyond aesthetics. It involves addressing real-world problems, focusing on sustainability, and enhancing the user experience. What role does collaboration play in driving innovation and growth within your organization, and how do you foster a culture of collaboration among different teams and departments? Collaboration plays a crucial role in driving innovation and growth within any organization. It brings together diverse ,, Cra?ing a unique brand iden?ty is crucial in a crowded marketplace. MZ Architects differen?ates itself by showcasing our strengths, specializa?ons, and innova?ve design philosophy through our cap?va?ng por?olio, engaging social media presence, and compelling marke?ng materials. ,, July, 2023 31 www.thecioworld.com

34. prioritized. When employees feel comfortable expressing their ideas and opinions without fear of judgment or retribution, collaboration flourishes. What would be your advice to budding entrepreneurs who aspire to venture into the same industry? Joining MZ Architects marked a significant achievement in my career trajectory. Following 15 years of diverse experience spanning various industries and countries, I was introduced to MZ Architects in 2009 while working in the lighting design industry and serving the GCC market. Little did I know at the time that this introduction would pave the way for a remarkable journey that would unfold over the next decade. Recently celebrating my fifth year with the firm, I took a moment to reflect on the incredible path I have traversed. The experience at MZ Architects has not only enriched my professional background but has also granted me invaluable insights into the intricacies of the architectural field. Each day at MZ Architects presents me with new opportunities for growth, expanding my knowledge and fostering a deeper understanding of the industry itself. To young entrepreneurs embarking on their own ventures, I offer a few words of advice. First, embrace diverse experiences and industries, as they can contribute to a well-rounded skill set. Second, seize every opportunity for growth and learning, as it can lead to remarkable achievements in one’s career. Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your association’s position in the market. MZ Architects values diversity and ac?vely promotes an inclusive environment where everyone’s voice is heard and respected. By fostering diversity, we encourage the exchange of different ideas, perspec?ves, and approaches, which are key drivers of innova?on. ,, ,, www.thecioworld.com 32 • Middle East Consultants Awards 2020 - a project of the year 2019, for Al Qana project – a mixed-up development Middle East Consultants Awards 2020 - Project Of The Year: Yas Creative Hub Phase 1 Architecture Leaders Awards 2021 - Commercial Project Of The Year: RBW3-C4 Construction Innovation Award 2021 -Mixed Used Development Of The Year: Yas Creative Hub Phase 1 Design Middle East Award 2021 - Mixed Used Development Of The Year: Yas Creative Hub Phase 1 • • • • July, 2023

36. oger osemin Pioneering the Future of Legal Opera?ons operations. By migrating critical systems to the cloud, he not only increased efficiency but also laid the foundation for a more agile and scalable infrastructure. Leveraging Technology and Visionary Leadership to Transform Operations and Drive Firm Performance! T and labor. Some people have an inherent aptitude for invention from birth, while others learn it via experience and necessity over time. he world in which we live could be completely transformed by innovation. Making something truly new requires a blend of imagination, willpower, Furthermore, Roger’s expertise extended beyond technology implementation. He initiated IT benchmarking projects, establishing performance metrics and evaluating the firm’s technological capabilities against industry standards. This data-driven approach enabled the firm to identify areas for improvement and make informed decisions to optimize its IT investments. One such person is Roger Rosemin, whose original concepts and will to succeed have made him a force to be reckoned with. Armed with a deep understanding of the intersection between technology and client services, Roger seamlessly transitioned into the role of COO. As the COO, his responsibilities encompass all aspects of the firm’s operations, enabling him to leverage his technology expertise to drive firm-wide performance improvements. Through his visionary leadership, he has harnessed technology to build robust systems that enhance collaboration, streamline workflows, and ultimately elevate the firm’s overall performance. With a remarkable career spanning over 25 years, Roger has consistently driven transformation and leveraged cutting- edge technology to optimize operations and deliver exceptional client services. Roger’s journey in the legal industry began as a technology training coordinator, where he quickly recognized the immense potential technology held for streamlining processes and enhancing productivity. This realization led him to assume roles of increasing responsibility, including manager and Director of IT, where he spearheaded transformative initiatives ranging from infrastructure planning to cloud migration. Beyond his technological prowess, Roger is known for his strong governance strategies. He understands the importance of establishing clear policies and procedures to ensure compliance, mitigate risks, and safeguard client data. Through meticulous attention to detail and a proactive approach, Roger has fostered a culture of excellence and integrity within the firm, instilling confidence in both clients and colleagues alike. As the Director of IT, Roger took charge of all facets of the firm’s technology ecosystem. Under his guidance, the firm underwent a remarkable digital transformation, harnessing the power of cloud technology to revolutionize its July, 2023 34 www.thecioworld.com

37. Roger Rosemin COO Minden Gross LLP To be innovative, you need to recognize when it is time for change and have a solution to a problem or offer a method that could streamline a current process. ,, ,, July, 2023 35 www.thecioworld.com

38. The 10 Dynamic COOs Driving Innova?on and Growth in 2023 How do you leverage technology to stay agile and foster innovation within your organization? Let’s explore their journey more thoroughly! Please brief our audience about your company, its USPs, and how it is currently positioned as a prominent name in the market. The most important aspect of driving technological growth in any organization is to develop a culture that embraces continuous learning. The legal field is ever-changing, and those who are open to unique ways of thinking and new technological advancements are in a position to thrive. As COO, it is important to have a clear vision in terms of procedural gaps while embracing creative and innovative solutions. In this way, the organization can stay both agile and resilient while supporting the client’s best interest. As a well-known name in business law, Minden Gross is growing to be an innovator in the legal field. The company was named as a Top 10 regional law firm by both Canadian Lawyer and InHouse and is listed as a leading law firm in the Canadian Legal Lexpert Directory in the Property Development and Property Leasing areas, as well as in Best Lawyers in Canada. In my experience, the key to driving innovation is to take the time to analyze customer and tech trends to understand what aligns best with the firm’s business strategy. This will result in quick adaptation to changing customer demands, employee expectations, and the latest technical solutions. Minden Gross is a firm open to change and advancement, such as adopting leading-edge technology and cloud computing to streamline and manage clients’ needs. Minden Gross has experienced lawyers the guide in the areas of real estate, corporate and commercial law, financial services, and more. The firm’s services are tailored to the unique needs of each client, meaning they work with clients of all sizes, from start-ups and family-owned businesses to large national and international companies. When you can identify the changing needs of your teams and clients, it provides a clearer scope on what technology platforms make sense to keep your systems and skill sets up to date and more flexible in responding to customer needs and expectations. For example, leveraging cloud-based technologies can help improve operational efficiency, provide flexibility, and help automate tasks, as well as streamline processes. Shed some light on your offerings and how they impact the industry as well as your clients. How do you identify opportunities for innovation and growth in your industry, and what strategies do you employ to stay ahead of the competition? My experience with IT puts me in a unique position as COO at a prominent law firm. Not only do I understand the business of law, but I am also able to help bridge any technological gaps. My skill set allows me to empower my team to drive innovation, improve internal processes and provide key stakeholders access to the data they need to thrive. Finding opportunities begins with identifying your business strategy and defining what you need to achieve these goals. Understanding the big picture can highlight challenges or pain points on the horizon. As a seasoned operations professional, I can build a positive organizational culture while leading large-scale projects. I am skilled at leveraging a firm’s expertise while creating effective business plans that support long-term financial growth. In my 25 years as a leader in the legal field, I have earned a reputation as someone who champions talent, delivers successful strategic plans, and provides a strong direction for day-to-day management. When you can identify pain points, it is easier to foster innovation by simply making things easier. If challenges such as mundane tasks can be automated, we can give more time to employees to do more high-value tasks and work smarter, not harder, which of course, helps them stay ahead of the competition. Innovation often involves taking risks; how do you balance the need for innovation with managing potential risks and ensuring operational stability? My goal at Minden Gross is to empower our talented lawyers by leveraging top technology, which allows them to better serve their clients. While minimizing risk is important, I firmly believe that, in today’s landscape, you either innovate or die. There must be an effective balance - a culture for innovation but with clear In today’s rapidly evolving business landscape, technology plays a crucial role in driving innovation. July, 2023 36 www.thecioworld.com

39. boundaries to balance the investment in technology and compliance while managing risk. The key here is to have proper governance that embraces technology but still keeps security as a priority. For example, by embedding proper compliance tools in the decision for change management, you will be able to reduce risks associated with new technology at the beginning of the process. Can you share an example of a successful innovation initiative or project that you spearheaded as a COO? What were the key factors that contributed to its success? At a time when a pandemic like COVID-19 was far- fetched, I implemented a successful business recovery plan to ensure the seamless continuation of operations in the event of a shutdown. The key factors that contributed to its success were executive buy-in, the right technological and administrative resources, and co-location services. The firm understood the importance of being able to service its clients in the event of a business interruption occurrence and was willing to employ the required resources to do it. What would be your advice to budding entrepreneurs who aspire to venture into the same industry? The legal industry is very conservative and, at times, can be resistant to change. Implementing innovative solutions involves patience and a strong understanding of the legal market. Identifying gaps in current processes is a good start at implementing change that will motivate colleagues and increase morale with increased productivity. “Roger is one of the few COOs our company deals with that truly understands the role technology can play in advancing positive business outcomes, including revenue generation, cost mitigation, and risk reduction.” In my opinion, to be innovative, you need to recognize when it is time for a change and have a solution to a problem or offer a method that could streamline a current process. These improvements will create buy-in when tasks are streamlined and more efficient. However, it is important that the change is necessary, customer-focused, and the timing is right. Creating a proof of concept that supports the change and involving key stakeholders in the development of new processes is a good way to ensure that change is successful and sustainable. Scott Duthie President Hanlinca “In describing Mr. Rosemin, the one thing that stands apart from many is the uncanny ability to adapt and pivot. From a Manger of IT to a COO speaks volumes of the talent, desire, and asset he reflects for any organization. A true natural leader with the potential still has room for more!” Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your association’s position in the market. Anthony Sarno General Manager ASCA Office Solutions July, 2023 37 www.thecioworld.com

42. Unleashing the POWER of INNOVATION in the 21st Century I nnovation has always been a key driver of human progress and economic growth. As we navigate through the 21st century, the importance of innovation is more significant than ever. Rapid advancements in technology, globalization, and changing consumer demands require businesses and societies to adapt and evolve continually. Further, we will explore the power of innovation as a crucial growth driver in the 21st century! The Changing Landscape of Innovation The 21st century has witnessed a fundamental shift in the way innovation is perceived and practiced. Gone are the days when innovation was limited to a select group of researchers or scientists working in isolated laboratories. Today, innovation has become a democratized process, with ideas flowing freely from diverse sources. The rise of the internet and social media has facilitated knowledge sharing July, 2023 40 www.thecioworld.com

43. Growth Driver July, 2023 41 www.thecioworld.com

44. and collaboration on an unprecedented scale, enabling individuals from different backgrounds to contribute to the innovation ecosystem. Companies that prioritize innovation invest in employee training and development, provide resources for research and development, and establish open communication channels that allow ideas to flow freely. Moreover, they celebrate and reward innovation, recognizing the efforts of employees who contribute to the growth and success of the organization through their innovative initiatives. Embracing Disruption for Advancement Disruption has become the new norm in the 21st century. Startups and established companies alike are disrupting traditional industries with novel solutions that challenge the status quo. Embracing disruptive technologies and business models has proven to be a powerful growth driver for companies. Industries such as transportation, healthcare, and finance have seen significant transformations due to innovative startups that have revolutionized the way things are done. Social and Environmental Innovation In the 21st century, innovation goes beyond technological advancements and encompasses social and environmental aspects. Social innovation addresses societal challenges, such as poverty, education, and healthcare, by developing innovative solutions that create positive social impact. On the other hand, environmental innovation focuses on developing sustainable practices and technologies that reduce the ecological footprint and protect the planet. Companies that resist disruption and fail to innovate risk becoming obsolete in today's fast-paced world. On the other hand, those that embrace change and continuously innovate are well-positioned to seize opportunities and thrive in a highly competitive market. The increasing emphasis on social and environmental responsibility has also become a driving force for consumer choices. People are more likely to support companies that align with their values and contribute to the greater good. Therefore, businesses that incorporate social and environmental innovation into their strategies not only drive growth but also build a strong and loyal customer base. Technology as an Enabler of Innovation Technological advancements have been at the forefront of driving innovation in the 21st century. Breakthroughs in artificial intelligence, robotics, biotechnology, and renewable energy have opened up new possibilities that were once considered science fiction. These technologies have the potential to solve some of the world's most pressing challenges, from climate change to healthcare accessibility. Conclusion In the 21st century, innovation is not just a buzzword; it is a fundamental growth driver for businesses and societies alike. The changing landscape of innovation, the embrace of disruption, technological advancements, a culture that nurtures creativity, and the focus on social and environmental impact are all key components of unleashing the power of innovation. Innovative companies leverage technology to streamline processes, enhance productivity, and improve customer experiences. For example, the integration of artificial intelligence and data analytics allows businesses to make data-driven decisions, tailor products and services to individual needs, and predict market trends more accurately. To thrive in this dynamic era, companies must continuously adapt, innovate, and reinvent themselves. The path to sustainable growth lies in harnessing the power of innovation to solve problems, meet evolving consumer demands, and create a better world for future generations. As we move forward, embracing innovation will remain the cornerstone of success in the 21st century. Fostering a Culture of Innovation While technology plays a crucial role in enabling innovation, fostering a culture that encourages creativity and risk-taking is equally essential. Innovation thrives in environments where employees are encouraged to think outside the box, experiment with new ideas, and learn from failures. - A. K. Tarade July, 2023 42 www.thecioworld.com

46. Tina Goulbourne Chief Operating Officer Vena Solutions Goulbourne Empowering Growth and Driving Operational Excellence July, 2023 44 www.thecioworld.com

47. The 10 Dynamic COOs Driving Innova?on and Growth in 2023 team of 700+ “Venanites” and have become one of Canada’s most coveted places to work. A Trailblazer in Big Tech Leadership and Start-up Success! I value of creating a collaborative environment that places a strong emphasis on effective leadership. A key aspect of this approach involves aligning the entire workforce to execute a well-defined strategic plan, centered around delivering exceptional experiences to both customers and employees. n the modern business landscape, success is no longer solely determined by product quality or market dominance. Instead, organizations are recognizing the Early on, Vena’s founders recognized the importance of nurturing a strong culture with focused company values. Vena’s four CORE values have evolved to become the guiding principles we operate by today: • Customer Trust: Value and protect customer trust with every decision and action. Leading the charge in this direction is Tina Goulbourne, whose journey to leadership has been nothing short of remarkable. From her early days as a financial analyst at Xerox to her current role as Chief Operating Officer at Vena Solutions, Tina’s ascent has been defined by her unwavering dedication and exceptional skills. • One Team: Stay united in the service of our customers and purpose. • Respect and Authenticity: Provide a space where everyone can be their authentic self. • Execution Excellence: Execute at an exceptional level, pursuing mastery at every step. Tina’s career started at Hewlett-Packard, where she gained cross-functional experience leading teams in Customer Service, Strategy, Product Category Management, and more. This prepared her for future challenges. Shed some light on your offerings and how they impact the industry as well as your clients. Moving to Apple, Tina showcased her leadership skills, driving the Canadian Sales Planning organization with a strategic vision in go-to-market planning, partner training, and efficiency. Vena empowers teams to plan the way they think. Vena makes financial and operational planning, reporting and analysis more efficient, increases financial intelligence across the organization and unlocks performance leveraging automation, uncompromised data modeling, industry- leading AI capabilities and the productivity tools teams already know and use, starting with Microsoft Excel. Vena is also highly flexible, adaptable and natively integrates with Microsoft 365. The Vena platform combines the power of Vena with Microsoft’s advanced productivity, collaboration, AI technology and innovation to help finance teams model, plan and scale based on their specific business requirements—all in an intuitive platform finance can own and operate. As a COO, Tina’s impact has been transformative. She built the Strategy and Operations team from scratch, focusing on culture, efficiency, and customer experience. She co-developed Vena’s CORE values, co-designed the innovative planning methodology (MVP2), and integrated a comprehensive go-to-market tech stack. Her impressive portfolio includes Strategy, Revenue Operations, Business Intelligence, and more. Tina’s versatility and excellence have earned her respect and admiration from colleagues and peers. Vena remains committed to keeping our customers and community connected and supported as they continue to think differently about the way they work, learn and grow, both personally and professionally. The Vena Community is where our customers and partners can collaborate with the brightest minds in finance and get free access to Excel templates, CPE/CPD courses, exclusive content, and more. Below are the highlights of the interview! Please brief our audience about your company, its USPs, and how it is currently positioned as a prominent name in the market. Vena is one of Canada’s biggest tech success stories and fastest-growing companies. Our award-winning cloud finance software—the only Intelligent Platform for Complete Planning that’s natively integrated with Microsoft 365 and empowers teams to plan the way they think—empowers over 1,600 businesses worldwide to plan for anything. Headquartered in Toronto, we have a growing How do you identify opportunities for innovation and growth in your industry, and what strategies do you employ to stay ahead of the competition? We leverage data across the organization to understand the competitive landscape, and market trends, analyze customer July, 2023 45 www.thecioworld.com

48. Members of Vena's Executive Leadership Team “ As a COO, most of my ?me is focused on how we align and execute as an organiza?on. How do we do this while reinforcing our culture? The "How" ma?ers and is a reason that customers and employees choose Vena. and partner feedback, and review the roadmaps of our key technology partners to ensure we meet customers’ evolving expectations, take advantage of innovation in our ecosystem, and strengthen our points of differentiation. This extends beyond product features to include accelerating time to value, customer enablement and support, and community development. “ These plans on a page are shared across the organization, and for those plays where cross-functional execution is key, we create a special cross-functional project team to support it. We also leverage productivity and project management tools to enable asynchronous collaboration between teams to try to lighten the load of internal meetings, which is an ongoing challenge. What role does collaboration play in driving innovation and growth within your organization, and how do you foster a culture of collaboration among different teams and departments? As a scale-up with unrestricted market opportunity, there is no shortage of plays we can run to drive growth. The challenge is to get our cross-functional teams aligned behind a few key plays and execute them at depth. This is why collaboration is key, especially in a hybrid workplace. We leverage our long-range planning process to align around how we invest for growth over a 3-year time horizon and then have a well-structured annual planning process where we align across departments behind the key plays we’ve called, and define what success looks like. Can you share an example of a successful innovation initiative or project that you spearheaded as a COO? What were the key factors that contributed to its success? As a COO, most of my time is focused on how we align and execute as an organization. What are the most impactful

49. things we need to point our collective resources toward? How do we enable and measure success and drive accountability? How do we do this while reinforcing our culture? The “How” matters and is a reason that customers and employees choose Vena. As a result, the initiative I would highlight would be the development of our Planning Methodology. Vena earned a spot on G2’s 2022 Best Software Awards List for Accounting and Finance Products. Additionally, Vena recently received four based on user reviews on Corporate Performance Management (CPM), Budgeting and Forecasting, Financial Close, and Cash Flow Management. Top Rated awards These included TrustRadius. Our Planning Methodology, known as MVP2, is a plan-on- a-page that captures the Mission, Priorities, and Plays for each function, as well as our shared company values. It allows us to align on the most important things we need to do as a company to drive growth and efficiency while also forcing focus to do less, faster, and better, than too much without depth or speed which usually leads to employee burnout. Our plays are cascaded throughout the organization leveraging technology tools such as CultureAmp and Asana to connect them to individual performance objectives, projects, and tasks. The plan is supported by a business cadence that provides visibility into performance and accountability for actions to be taken, and our more complex cross-functional initiatives are supported. by cross-functional project teams that we call “Pods,” a nod to our “Plan to Grow” mission. Continued Recognition for Positive Company Culture: Vena was named one of Canada’s Most Admired Corporate Cultures for 2022 by Waterstone Human Capital. We were also honored to be the recipient of 11 2022 Comparably Awards, including Best Company Culture, Best Company for Diversity, Best Company for Women, Best Company Perks & Benefits, Best Company Work-Life Balance, Best Company Happiness, and Best Company Outlook. In 2023, so far, we have received Best Global Culture, Best CEOs for Diversity, and Best CEOs for Women. 3 Comparably Awards : Click for more Awards and Recognitions. here Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your association’s position in the market. Please visit our Testimonials. Customer Stories and Customer Customers’ Choice/Industry Leader: Vena continues establishing leading authority in the marketplace with its recent recognitions, including being named an Overall Experience Leader and Trust Leader in Dresner Wisdom of Crowds? EPM Market Study. Vena also earned Excellent Ratings in the 2023 BPM Partners Vendor Landscape Matrix Report. This recognition from BPM Partners came on the heels of similar honors from other technology analyst firms, including: Vena recognized as a Leader in the 2023 Nucleus Research CPM Technology Value Matrix. Vena named a Challenger in the 2022 Gartner Magic Quadrant for Financial Planning Software. IDC MarketScape positioned Vena as a Major Player in Enterprise Planning, Budgeting, and Forecasting Applications.