Build a Content Framework That Doesn’t Flop

1. Build a Content Framework That Doesn’t Flop • Synclarity Digital Pvt LTD

2. Build a Content Framework That Doesn’t Flop The basis of all digital marketing strategies embraced by every company is content marketing. It blends with all kinds of marketing strategies such as social media, influencers, SEO, etc., and the reason is simple. No marketing campaign will succeed without content, and so content is at the core of all digital marketing. Good content is no longer good enough. Just the material gets better! Optimisation and, most importantly, practical and actionable content marketing objectives are required for the purpose of content production. Without this? You may have read, "Content is the King," but have you ever wondered what goes into the process of producing outstanding content? Content creation includes intent, analysis, optimization, and the ability to create a link with your core audience, most importantly. 

3. What exactly is the Framework of Content?  • In short, it's a structured plan to target how you're going to create content, why you're going to create it, for whom you're going to create it, and how it affects your marketing plan. There are many types of content frameworks, but Jaljeet spoke about the most effective ones in the webinar. • Here is a list of content frameworks. Let’s look at them one by one. • The Rule of 3 • Among the most significant aspects of producing effective content is: • How well the content is delivered? • How much of an effect it has on an audience? • How efficient is it in delivering a message? • When you are creating content for social media or digital advertising, there is one rule to stick to that will have the greatest effect on how successfully your message is received — The Rule of Three.

4. What Exactly is Rule of Three?  The Rule of Three is based on the idea that things that come in threes are usually funnier, more enjoyable, or more successful than any other number. When used in words, either by speech or text, the audience is more likely to consume the information if it is written in threes.  Think of it. The rule of three applies everywhere. The most intriguing taglines —  Just Do It, I’m Loving It, Impossible is Nothing The most famous movies —  Amar Akbar Anthony, 3 Idiots The most famous rhymes — The Three Wise Man,  The Three Musketeers The most famous day to day phrases —  Solid, Liquid, Gas, 3 Course Meal: Starter, Main-Course, Desert

5. Structure Three-Act The Three-Act Form is the next paradigm. Often ask yourself, as a content marketer, who is your storey's hero? The response is — your audience is the hero. It is important to present each piece of content you create with the idea that it is valuable advice to assist the hero on their journey. When you have that in mind, content that is both interesting and useful to your audience will still be continually produced. Let's take a look at Jaljeet 's concept of the 3 Act Structure. There is a model in screenwriting that splits a storey into three separate sections: Setup (Start), Conflict (Story), Resolution (Solution). 

6. The AIDA Model  "The AIDA Model" was the third system stated by Jaljeet. The AIDA model describes the four steps that a customer has to go through in order to become a client. Attention, interest, desire, and intervention (AIDA) are the phases. Your content must draw attention to your brand during these four stages, generate interest in your product or service, create a market for it, and facilitate action to try or buy it. Mindfulness Action Study the challenges and passions of your target audience to increase your brand awareness. Create content that addresses their issues and focuses on their passions, then. Via Google, social media, or another website, your target market will also be able to discover your content. After you generate adequate desire for your product or service, give your prospects the chance to act on it. Place "request a demo", "free trial", and “CTAs” on your homepage, pricing page, and product pages to generate an action.  Counter Intuitive Reasoning Interest ______________________________________ The last framework is Counter Intuitive Reasoning. Companies should spend more time researching their customers. An effective strategy for marketing includes developing marketing that answers pain-points of the customer. That means producing content that addresses their problems and not all of those issues are going to be directly related to your product. Study the challenges and passions of your target audience to increase your brand awareness. Create content that addresses their issues and focuses on their passions, then. Via Google, social media, or another website, your target market will also be able to discover your content.

7. Using These Mechanisms • Using a structure is like getting a blueprint when it comes to strategic analysis and applying knowledge to steer creative execution. This shows how multiple pieces of content work together. Each of these content marketing structures represents a particular approach, strategy and plan for the implementation of content marketing. • Use these frameworks as a strategy overview for how value can be created and then tailored to meet your business needs.

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