5 Main Benefits of Loyalty Programs

2. Introduction Loyalty strategy to attract customers. Program provides an insight ,and helps to build customers relationship, not only for interest customers but also an encourage those customers to take specific action from different business goals. program is a marketing and encourage successful A Loyalty individual

3. “ Loyal customers they don’t just come back , they don’t simply recommend you , they insist that their friends do business with you.”

4. Top five benefits of loyalty Program Retaining existing customers Gain competitive advantage Get new users Build strong relationship Improve brand reputation

5. Retaining existing customers Companies use Loyalty Programs to retain their existing customers. Companies generally map users in such a way that those who have a history of good purchase, can get the maximum benefits. According to a data, it has seen that existing customers spend 67% more on average than a new customer.

6. Gain Competitive Advantage A customer has always a tendency to buy from a company which offers something more and extra, By choosing a program, a company can lure its competitors‘ customers towards its side. Thus a company can gain competitive edge competitors. unique loyalty over its

7. Get New Users Using a good loyalty program which provides value company can acquire new users as well as retaining existing users. The more users get engaged with a brand, the bigger becomes. to its users, a the brand

8. Build Strong Relationship Companies use loyalty programs to build emotional attachment with its customers. By showing customers how much value provided, they create a genuine relationship with their users, which in turn help any brand to become bigger and greater. companies

9. Improve Brand Reputation Companies use loyalty program to provide customers some exciting offers, great deals, gift vouchers etc, which encourage customers to associate with that brand. With this companies take reputation to a new heights. their brand

10. Conclusion A loyalty program has plenty of benefits for a company irrespective of its size and brand. But most of the companies use same kind of loyalty programs which yield negative results to their brand. A company or brand should create a unique or distinct loyalty program for achieving maximum benefits. For that, a company can seek expert ideas, there exists various loyalty program companies who provide loyalty services for different companies.