Marketplace Website: The Smart B2B Growth Strategy

1. 6/23/25, 2:12 PM Hybrid Strategy for B2B Success: Combining Marketplace Listings with a Branded Website | by Surajmehta | May, 2025 | Medi… Open in app Search Hybrid Strategy for B2B Success: Combining Marketplace Listings with a Branded Website 2 min read · May 5, 2025 Surajmehta Listen Share More In today’s fast-evolving B2B landscape, small business owners and solo entrepreneurs often find themselves asking: Should I focus on marketplaces or invest in my own website? The best answer in 2025 might not be “either/or” — it’s both. A hybrid strategy that combines the reach of marketplaces with the authority of a branded website is not only possible — it’s powerful. https://surajmehtaconsultant.medium.com/hybrid-strategy-for-b2b-success-combining-marketplace-listings-with-a-branded-website-a8dbd3da0bde 1/10

2. 6/23/25, 2:12 PM Hybrid Strategy for B2B Success: Combining Marketplace Listings with a Branded Website | by Surajmehta | May, 2025 | Medi… Why Go Hybrid? Marketplaces like Indiamart, Pepagora, Alibaba, Amazon Business, and niche B2B directories are ideal for visibility and lead acquisition. They bring traffic and trust, but they don’t let you build relationships freely or control how your brand is perceived. That’s where your own website steps in — as your digital headquarters. It gives you full control over content, data, lead nurturing, and positioning. By linking both, you can turn a one-time inquiry into a long-term customer. You can drive Marketplace Leads to Your Website, But How? Here are actionable ways to link both worlds: 1. Add Website Links to Marketplace Profiles Most marketplaces allow you to add a website or social handle. Use it. Make your link visible in your bio, product descriptions, or company overview. https://surajmehtaconsultant.medium.com/hybrid-strategy-for-b2b-success-combining-marketplace-listings-with-a-branded-website-a8dbd3da0bde 2/10

3. 6/23/25, 2:12 PM Hybrid Strategy for B2B Success: Combining Marketplace Listings with a Branded Website | by Surajmehta | May, 2025 | Medi… Example: “Visit [pepagora.com] to view our full product range and get instant quotes.” 2. Use QR Codes on Product Packaging or Profiles If you’re sending samples, packages, or printed brochures — include a QR code that leads directly to your quote page or WhatsApp chat via your site. 3. Promote Customer Support on Website Set expectations: “Faster quotes and custom pricing available on our website.” Add chatbots, inquiry forms, or WhatsApp buttons to make communication seamless. Why Hybrid Works for B2B Sellers Brand Credibility: A website adds professionalism that marketplaces can’t offer alone. Lead Control: Capture and nurture leads your way. Customer Retention: Turn cold marketplace leads into loyal, repeat customers. Lower Dependency: Avoid being at the mercy of platform policy or pricing changes. Marketplaces get you discovered. Your website builds trust, relationships, and long-term growth. If you’re a solo business owner trying to scale efficiently, you don’t have to choose one channel. Use both strategically. Build a hybrid strategy where visibility meets ownership, and watch your B2B leads turn into real business. PEPAGORA will be the best marketplace to adopt this hybrid strategy Explore now to know why! Edit profile Written by Surajmehta https://surajmehtaconsultant.medium.com/hybrid-strategy-for-b2b-success-combining-marketplace-listings-with-a-branded-website-a8dbd3da0bde 3/10

4. 6/23/25, 2:12 PM Hybrid Strategy for B2B Success: Combining Marketplace Listings with a Branded Website | by Surajmehta | May, 2025 | Medi… 6 followers · 14 following Freelancer, B2B consultant, guided 100+ wholesalers to get genuine buyers! Let’s connect if you're an SME looking to strengthen your B2B marketing game. No responses yet Surajmehta What are your thoughts? More from Surajmehta Surajmehta Discover Hyderabad’s Top Mechanical Vendors Online https://surajmehtaconsultant.medium.com/hybrid-strategy-for-b2b-success-combining-marketplace-listings-with-a-branded-website-a8dbd3da0bde 4/10

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