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1. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium Open in app Search The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms 2 min read · May 3, 2025 Surajmehta Listen Share More In an increasingly digital world, more businesses are transitioning online — yet many still remain unaware of the best B2B platforms that could transform their operations, sales, and growth potential. While terms like “B2B marketplace” have become more common, a surprising number of manufacturers, wholesalers, and suppliers are either unfamiliar with these platforms or unsure how to choose the right one. As a result, they miss out on valuable leads, new markets, and long-term buyers The Awareness Gap Most traditional businesses are used to age-old sales channels — trade shows, cold calls, middlemen, and word-of-mouth. While these methods still hold some value, they are time-consuming, expensive, and limited in reach. When asked about digital platforms, many business owners say: “I’ve heard of Alibaba, but it seems too global.” “Indiamart is too crowded; I get too many fake inquiries.” “I don’t know where to start or how to use these tools.” This lack of awareness — or hesitation — keeps them stuck in outdated practices, while competitors leverage modern B2B platforms to scale rapidly. https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 1/9

2. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium The Real Cost of Staying Unaware Choosing to ignore or delay B2B digital adoption has real consequences: Missed Opportunities: Businesses lose out on connecting with bulk buyers actively searching for suppliers online. Limited Growth: Physical sales are restricted by location; online platforms open the door to national and international markets. Higher Costs: Relying on middlemen or offline marketing eats into profits that could be saved through direct buyer connections. Falling Behind Competitors: Early digital adopters gain a competitive edge, leaving traditional businesses struggling to catch up. Don’t Let Unawareness Be Your Weak Link One of the biggest missed opportunities in the B2B space is Pepagora — a growing and user-friendly marketplace designed specifically for manufacturers, suppliers, and exporters. While giants like Alibaba and IndiaMART dominate in name, Pepagora is carving out a niche by offering: Verified buyer and supplier leads Smart lead management tools Industry-specific listings for better visibility A simple onboarding process that’s ideal for small to mid-sized businesses Dedicated support to help you succeed online Yet, many are still unaware of the ease, effectiveness, and trust Pepagora brings to B2B selling. Join Pepagora to go Digital now! https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 2/9

3. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium Edit profile Written by Surajmehta 6 followers · 14 following Freelancer, B2B consultant, guided 100+ wholesalers to get genuine buyers! Let’s connect if you're an SME looking to strengthen your B2B marketing game. No responses yet Surajmehta What are your thoughts? More from Surajmehta https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 3/9

4. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium Surajmehta Why Bangalore’s Agri Equipment Makers Risk Falling Behind A Missed Growth Moment in India’s Agri-Tech Evolution 1d ago Surajmehta Digital Lag Is Costing Erode’s Manufacturers Big Deals Research indicates a negative correlation between the degree of digital transformation and the impact of market share on profitability… 1d ago https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 4/9

5. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium Surajmehta Organic Agri SMEs from India Powering Global Trade India ranks among the top three global exporters of organic food, with over ₹13,000 crore in shipments in 2024 alone. Behind this growth? A… 4d ago Surajmehta How Regional Food SMEs Can Dominate Global Trade Digitally India’s regional food and beverage (F&B) industry has long been known for its diversity, quality, and flavour. But in 2025, the real… https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 5/9

6. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium May 17 See all from Surajmehta Recommended from Medium In Westenberg by JA Westenberg I Deleted My Second Brain Why I Erased 10,000 Notes, 7 Years of Ideas, and Every Thought I Tried to Save 4d ago 6.8K 214 https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 6/9

7. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium In Utopian by Derick David Perplexity Is Doomed Perplexity launched in Dec 2022, and it was deemed a “Google killer.” Jun 6 1.3K 55 In UX Planet by Nick Babich Figma MCP: Complete Guide Bridging the gap between visual design and production-ready code has always been a top priority for most product teams. Figma MCP (Model… https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 7/9

8. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium 3d ago 196 1 In AI Mind by Mr Tony Momoh 5 Industries AI Will Completely Takeover by 2026 It’s Already Started Jun 10 859 51 In Entrepreneurship Handbook by Joe Procopio We’ve Reached the End of the Job Market She applied to all the jobs. This is what she learned. https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 8/9

9. 6/21/25, 12:48 PM The Hidden Opportunity: Why Many Businesses Miss Out on the Best B2B Platforms | by Surajmehta | May, 2025 | Medium 2d ago 1.2K 32 Rohit Kumar Thakur Apple Just Pulled the Plug on the AI Hype. Here’s What Their Shocking Study Found New research reveals that today’s “reasoning” models aren’t thinking at all. They’re just sophisticated pattern-matchers that completely… Jun 8 5K 169 See more recommendations https://surajmehtaconsultant.medium.com/the-hidden-opportunity-why-many-businesses-miss-out-on-the-best-b2b-platforms-8ec67f259163 9/9