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Best Google Ads Course in Mohali | PPC Training Chandigarh - techcadd

Master Google Ads (PPC) at techcadd Mohali. Learn search ads, display ads, remarketing, analytics. Best Google Ads training in Chandigarh with Google certification and live campaigns."<br><br>join Now <br><br>https://mohali.techcadd.com/best-google-ads-course.php

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Best Google Ads Course in Mohali | PPC Training Chandigarh - techcadd

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  1. Google Ads Course in Mohali mohali. techcadd.com

  2. What is Google Ads? • Google Ads is Google’s online advertising platform where businesses pay to display ads on Google search results, YouTube, and partner websites. • Run ads to reach users searching for products/services • Pay per click (PPC model) • Track performance in real time

  3. Why Use Google Ads? • Reach customers actively searching • Control budget & bids • Highly measurable and trackable • Quick results compared to SEO • Target based on keywords, location, devices, etc.

  4. How Google Ads Works • Advertisers bid on keywords • Google runs an auction every time a user searches • Ad Rank decides position • Cost is charged only when someone clicks (PPC)

  5. Key Terminology • PPC: Pay-per-click advertising • Impressions: Number of times your ad is shown • CTR (Click-through Rate): % of users who clicked • CPC: Cost per click • Quality Score: Measure of ad relevance

  6. Types of Google Ads Campaigns • Search Ads • Display Ads • Video Ads (YouTube) • Shopping Ads • App Promotion Ads • Performance Max

  7. Setting Up a Google Ads Campaign • Choose campaign type • Set goals (sales, leads, traffic) • Select target audience • Add keywords and ad groups • Create ads • Set budget & bidding strategy • Launch

  8. Keyword Research • Use Google Keyword Planner • Focus on: • High-intent keywords • Long-tail keywords • Negative keywords (to avoid irrelevant traffic)

  9. Search Ads • Text ads shown on Google search results when users search specific keywords. • High intent traffic • Best for leads & conversions • Keywords & bidding are critical

  10. Shopping Ads • Product-based ads displaying images, price, and retailer information. • Excellent for e-commerce • High purchase intent • Managed through Google Merchant Center

  11. Setting Up a Google Ads Campaign • Choose campaign type • Set goals (sales, leads, traffic) • Select target audience • Add keywords and ad groups • Create ads • Set budget & bidding strategy • Launch

  12. Conclusion • Google Ads delivers measurable, fast, and targeted results • Success depends on strategy, keywords, bidding, and optimization • Keep testing & tracking for best performance

  13. Thank You mohali. techcadd.com +91 9881 22442 -

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