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7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

Rand Fishkin is the founder of Moz, one of the most popular SEO companies in the world. In each of his weekly Whiteboard Fridays videos, Rand offers valuable insights and tips on how to improve your content marketing strategies.<br>Visit here:- https://stratmg.com/7-essential-content-marketing-lessons-from-rand-fishkins-whiteboard-fridays/

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7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

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  1. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  2. Make Your Content Unique: • The key to creating content that resonates with your audience is to make it unique.  • Don’t just regurgitate what other businesses are doing; instead, be the voice of your own brand. • Create content that speaks directly to your audience. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  3. Be Data-Driven: • When you write content, make sure to include data to back up your claims.  • This will show readers that you know what you’re talking about • It will encourage them to take action based on what you’ve shared. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  4. Write for Engagement: • Content marketing aims to drive traffic and conversions from your website or blog posts back into your business.  • To do this, ensure each piece of content is well-written and easy for readers to digest—without feeling overwhelmed or bored. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  5. Iterate Often: • Test different ideas for marketing campaigns before committing to anything long-term.  • By constantly tweaking and innovating, you’ll be able to create content that gets results while also keeping your brand consistent across all channels. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  6. Use Graphics to Generate Leads and Conversions • Fishkin often uses images to illustrate his points, and he’s not the only one.  • A study by Content Marketing Institute showed that 63% of online shoppers say they would be more likely to buy a product if they saw an image of it before buying.  • So, use visuals to spark interest in your content and drive conversions. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  7. Use Social Media to Amplify Your Content • Social media is a great way to share your content with a wider audience.  • It can help you build relationships with your readers and contributors.  • You can also use social media to collect feedback and make changes to your content before it’s published. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  8. Keep an Eye on SEO and SEA (Search Engine Optimization) • Don’t forget about SEO and SEA – both of which are important for building trust and authority with your readers.  • Make sure your content is well written and easy to read • Optimize it for keywords that will bring in traffic from the search engines. 7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

  9. Whiteboard Fridays from Rand Fishkin is an excellent way to learn these essential lessons. Be sure to check them out if you want to get ahead in your content marketing game.

  10. Thank You!

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