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1. ONLINE CASINO America is a difficult market for hockey. It may be the world's fastest team sport and it may encompass many attributes of skill and strength that should appeal to the American fan, but many regions in the USA have little or no local influence or infrastructure of any significance for the sport. That means any national broadcast package must overcome a series of complex perception issues, not the least of which is in attracting casual sports fans to even try viewing it. I will agree that, more often than not, one has to actually attend a hockey game to become a fan. Therein lies the problem with most of its television broadcast packages in the USA. To date, they have not accurately captured the essence of the game, which would offer new viewers a reason to become fans. For example, only baseball can rival hockey in aural effervescence --- the sounds of sticks clapping the ice or shooting the puck, of hardened steel blades cutting ice Meanwhile, the studio broadcasters worked from a bright-but-subtle, well- designed set and deployed the same discipline. The anchor, former Philadelphia Flyer goalie Bill Clement, is often reduced to a shill when he hosts the NHL's cable package on OLN. However, on NBC, he was excellently understated, allowing his analysts to be themselves rather than talking heads and giving each discussion point only the time it needed, letting each message sell itself to each viewer. I never thought I'd see the day when an American video production of a hockey game was actually better than its Canadian counterpart, but NBC did it. Comparatively speaking, hockey broadcasts in Europe are basic and banal, but those countries are more attuned to the game and actually seem to prefer that sort of presentation. The Canadians are rightfully viewed as being state-of- the-art when it comes to televising hockey.