Cracking Into Google - Top 10 Reasons Why 2 Million People Apply Each Year

1. TOP 10 REASONS WHY MORE THAN 2 MILLION PEOPLE APPLY EACH YEAR

2. THE CHALLENGE THE CHALLENGE ALMOST 10 TIMES HARDER TO GET A JOB AT GOOGLE THAN IT IS TO GET INTO HARVARD. GOOD LUCK GETTING IN THE DOOR. IT’S [CREDIT: STAFF.COM]

3. THE RANKINGS FORTUNE MAGAZINE AND THE GREAT PLACE TO WORK INSTITUTE NAMED GOOGLE THE 2014 “BEST COMPANY TO WORK FOR.” THEY ALSO R A N K E D # 1 I N G L A S S D O O R ’ S E M P L O Y E E S ’ CHOICE AWARDS FOR 2015. [CREDIT: GLASSDOOR]

4. THE SECRET GOOGLE KNOWS YOU C A N ’ T H A V E H A P P Y ENTHUSED CUSTOMERS U N L E S S Y O U H A V E H A P P Y E N G A G E D EMPLOYEES

5. THE INVESTMENT SO GOOGLE DOES THE LITTLE THINGS (THE GREEN GOLDFISH) THAT DRIVE ENGAGEMENT AND REINFORCE CULTURE ? THE LITTLE EXTRAS FOR EMPLOYEES THAT MAKE A BIG DIFFERENCE

6. THE FOCUS T H E Y C O N C E N T R A T E O N THE THREE B’S TO BUILD A STRONG CULTURE

7. REASONS THESE TOP TEN REASONS ARE TAKEN F R O M A N A R T I C L E I W R O T E I N E N T I T L E D , “ C R A C K I N G I N T O GOOGLE: 15 REASONS WHY 2 MILLION PEOPLE APPLY EACH YEAR” [CREDIT: FORBES]

8. 10 THE DOLLARS AND SENSE WITH BILLIONS OF DOLLARS IN REVENUE EVERY YEAR, GOOGLE PAYS SOME SOME THE HIGHEST AVERAGE SALARIES IN THE TECH INDUSTRY. [CREDIT: GLASSDOOR]

9. 9 THE FOOD ONE OF THE MOST OFT-CITED PERKS OF WORKING AT GOOGLE IS THE FOOD. GOOGLE FEEDS ITS E M P L O Y E E S W E L L . I F Y O U W O R K A T T H E GOOGLEPLEX, YOU CAN EAT BREAKFAST, LUNCH AND DINNER FREE OF CHARGE. [CREDIT: SF GATE]

10. 8 THEY EMPOWER CREATIVITY GOOGLE ALLOWS ITS EMPLOYEES THE OPTION TO USE UP TO 20% OF THEIR WORK WEEK AT GOOGLE TO PURSUE SPECIAL PROJECTS. THAT MEANS FOR EVERY STANDARD WORK WEEK, EMPLOYEES CAN TAKE A FULL DAY TO WORK ON A PROJECT UNRELATED TO THEIR NORMAL WORKLOAD. [CREDIT: QUARTZ]

11. 7 THE SPACE GOOGLE’S SPACES ARE DESIGNED AND SET UP FOR IMPROMPTU INFORMATION SHARING. [CREDIT: STRICKLAND]

12. THE LAMBORGHINI OF TOILETS IS IT REALLY ANY WONDER T H A T G O O G L E R S H A V E A C C E S S T O S O M E O F T H E M O S T H I G H - T E C H T O T O T O I L E T S A R O U N D ? T H E S E J A P A N E S E J O H N S O F F E R WA S H I N G A N D D RY I N G O F YOUR NETHER REGIONS AS W E L L A S T H E M Y S T E R I O U S “ W A N D C L E A N I N G . ” B O T H THE WASH WATER AND THE SEAT ITSELF CAN BE WARMED OR COOLED DEPENDING ON YOUR PREFERENCE. [CREDIT: HUFF POO] YOUTUBE CLIP OF CONAN O’BRIEN AND ANDY RICHTER TALKING ABOUT GOOGLE’S TOILETS

13. 6 THE EQUALITY GOOGLE GIVES EMPLOYEES IN SAME-SEX RELATIONSHIPS EXTRA CASH TO COVER THEIR PARTNERS’ HEALTH BENEFITS. T H I S B E N E F I T W I L L A L S O COVER ANY DEPENDENTS OF THE PARTNER IN THE SAME- SEX COUPLE. [CREDIT: MASHABLE]

14. 5 THE TRAINING G O O G L E ’ S “ C A R E E R G U R U ” P R O G R A M MATCHES GOOGLE EXECUTIVES WITH GOOGLE EMPLOYEES TO PROVIDE CONFIDENTIAL, ONE- ON-ONE CAREER COACHING AND GUIDANCE A R O U N D T H E S U B J E C T S O F W O R K - L I F E B A L A N C E , P E R S O N A L A N D P R O F E S S I O N A L DEVELOPMENT, COMMUNICATION STYLES AND CONFLICT RESOLUTION. [CREDIT: BUSINESS INSIDER]

15. 4 THE WELLNESS THE GOOGLEPLEX HAS MANY OPTIONS WHEN IT COMES TO WORKING OUT. THE OUTDOOR MINI-POOLS ARE LIKE WATER TREADMILLS: A STRONG CURRENT ALLOWS THE GOOGLER TO SWIM AND SWIM AND GO NOWHERE. LUCKILY, LIFEGUARDS ARE ALWAYS ON DUTY IN CASE SOMEONE GETS IN OVER THEIR HEAD. [CREDIT: STRICKLAND]

16. 3 THE OPENNESS GOOGLE OPERATES AS AN OPEN BOOK. AN EXAMPLE OF THIS IS “TGIF” MEETINGS. THEY TEND TO H A P P E N M O S T F R I D A Y S , S A I D CRAIG SILVERSTEIN, WHO JOINED T H E F O U N D E R S A S G O O G L E ’ S FIRST EMPLOYEE IN 1998. TGIF, WHERE ANY GOOGLER IS FREE TO A S K T H E F O U N D E R S C O M PA N Y- R E L A T E D Q U E S T I O N , B E C A M E A F I X T U R E O F T H E CULTURE. [CREDIT: MERCURY NEWS] A N Y

17. 2 ON PURPOSE GOOGLE HAS ALWAYS PURSUED A NOBLE CAUSE. THE COMPANY CONDUCTS BUSINESS WITH A SIMPLE MOTTO,”DON’T BE EVIL.” ITS MISSION IS TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT UNIVERSALLY ACCESSIBLE. [CREDIT: FAST COMPANY]

18. 1 THEY CARE NO STONE IS LEFT UNTURNED IN THEIR Q U E S T T O P R O V I D E A W E L C O M I N G WORK ENVIRONMENT FOR EMPLOYEES. [CREDIT: STRICKLAND]

19. “It turns out that the reason we’re doing these things for employees is not because it’s important to the business, but simply because it’s the right thing to do. When it comes down to it, it’s better to work for a company who cares about you than a company who doesn’t. A n d f r o m a c o m p a n y standpoint, that makes it better to care than not to care.” - Laszlo Bock, Chief People Officer

20. THE ALLEY OOP HAMMER BUT MAYBE THERE IS A DEEPER REASON FOR CREATING A MORE WELCOMING AND FULFILLING WORKPLACE. HERE IS A QUOTE FROM CEO LARRY PAGE’S COMMENCEMENT ADDRESS AT THE UNIVERSITY OF MICHIGAN IN 2009: ? “MY FATHER’S FATHER WORKED IN THE CHEVY PLANT IN FLINT, MICHIGAN. HE WAS AN ASSEMBLY LINE WORKER…MY GRANDPA USED TO CARRY AN “ALLEY OOP” HAMMER – A HEAVY IRON PIPE WITH A HUNK OF LEAD MELTED ON THE END. THE WORKERS MADE THEM DURING THE SIT-DOWN STRIKES TO PROTECT THEMSELVES. WHEN I WAS GROWING UP, WE USED THAT HAMMER WHENEVER WE NEEDED TO POUND A STAKE OR SOMETHING INTO THE GROUND. IT IS WONDERFUL THAT MOST PEOPLE DON’T NEED TO CARRY A HEAVY BLUNT OBJECT FOR PROTECTION ANYMORE… BUT JUST IN CASE, I HAVE IT HERE.” ? [CREDIT: YOUTUBE] IT BEARS REPEATING. LARRY PAGE’S GRANDFATHER USED TO TAKE A HAMMER TO WORK FOR PROTECTION. A LEAD PIPE WITH A HUNK OF METAL MELTED ON THE END OF IT. I CAN ONLY IMAGINE THIS WAS A CONSTANT REMINDER OF THE IMPORTANCE OF A HAPPY WORKPLACE.

21. NO MISTAKE YOU DON’T BECOME THE HAPPIEST COMPANY BY MISTAKE. IT’S A P R O D U C T O F T H O U G H T F U L D E S I G N A N D U LT I M A T E LY CULTURE. F O U N D E R S L A R R Y P A G E A N D S E R G E Y B R I N S E T T H E GROUNDWORK FOR BUILDING GOOGLE. ?? LARRY PAGE ON CULTURE “COMPANIES’ GOALS SHOULD BE TO MAKE THEIR EMPLOYEES SO WEALTHY THAT THEY DO NOT NEED TO WORK, BUT CHOOSE TO BECAUSE THEY BELIEVE IN THE COMPANY… HOPEFULLY, I BELIEVE IN A WORLD OF ABUNDANCE, AND IN THAT WORLD, MANY OF OUR EMPLOYEES DON’T HAVE TO WORK, THEY’RE PRETTY WEALTHY, THEY COULD PROBABLY GO YEARS WITHOUT WORKING. WHY ARE THEY W O R K I N G ? T H E Y ’ R E W O R K I N G B E C A U S E T H E Y SOMETHING, THEY BELIEVE IN WHAT THEY’RE DOING.” L I K E D O I N G

22. STAN PHELPS ABOUT THE AUTHOR I BELIEVE THE LONGEST AND THE HARDEST N I N E I N C H E S I N M A R K E T I N G I S T H E DISTANCE BETWEEN THE BRAIN AND THE HEART OF YOUR CUSTOMER. I AM LOOKING TO SHIFT A BUSINESS PARADIGM: FOCUSING ON THE CUSTOMER AND THEIR EXPERIENCE, INSTEAD OF THE CONSTANTLY CHASING THE EYES AND EARS OF THE PROSPECT. ? I ALSO BELIEVE YOU CAN’T HAVE HAPPY E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U LT U R E I S A N ONGOING COMMITMENT, NOT A CAMPAIGN. ? MY TRILOGY OF BOOKS ABOUT CUSTOMER EXPERIENCE AND EMPLOYEE ENGAGEMENT A R E C A L L E D P U R P L E G O L D F I S H , G R E E N GOLDFISH AND GOLDEN GOLDFISH. ???? LOYALTY RETENTION ENGAGEMENT CULTURE KEYNOTES WORKSHOPS CONSULTING LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE

23. WANT MORE EXAMPLES “If you are looking for ways to inspire your employees to love your company, then you need real-life, uber successful examples from real-life uber profitable companies. Look no farther! In your hands, you’ve got examples from hundreds and hundreds of companies.” ?- Ted Coine, Author of Five Star Customer Service ? Click here to get your copy today

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