B2B Marketers 13 Best Buyer Intent Data Tools

1. B2B Marketers: 13 Best Buyer Intent Data Tools If you're an experienced marketer, you know how difficult it is to get highly quality leads. Wouldn't having an intent data strategy that helps you find firms seeking for a product or service you provide by analysing their online activity be useful? Some organizations must be seeking for an IT service provider like yours to aid them with their IT needs if you are an IT service provider. You might be able to strike a deal with these companies if you identify them in time. Your sales and marketing teams will be able to operate more effectively, resulting in more conversions and increased income. Buyer intent data tools do this. What is Buyer Intent Data? Knowing what your target accounts want and need is critical in establishing and implementing ABM marketing in the B2B world. B2B buyer intent data identifies businesses that are actively involved in your purchase process. It enables marketers to learn what consumers are looking for, what solutions they want, what material they enjoy, and which themes they are stuck on. Buyer intent data technologies that measure buyer intent signals can provide this information. Account-based marketing software usually includes them. The following are some of the buyer intent signals that are measured by buyer intent data tools: Subscription patterns Advertisement clicks on social media

2. Visits to websites The amount of time you spend on the website Visitors to your website from the same company According to a SiriusDecisions report, a B2B prospect is already 67 percent of the way through the buying process. In their email marketing, 73% of B2B marketers employ buyer intent data. B2B marketers believe that using B2B intent data enhances their nurturing and personalization processes by 62%. It's no surprise that buyer intent data technologies have sparked interest in B2B marketing. Intent data for lead generation and intent-based marketing is available from platforms that provide account-based marketing services. Types of Buyer Intent Data Buyer intent data is divided into two categories: internal buyer intent data and external buyer intent data. Any intent data approach can benefit from these. Internal Buyer Intent Data This sort of information is known as first-party data, and it comes from your website, automation systems, or the account-based marketing tools you utilize. It's further divided into data you enter manually and data your CRM generates automatically. Website visits, time on page, lead information supplied, job title, downloads of bottom-of-the-funnel content such as case studies, and seeing bottom-of-the-funnel sites such as product comparison pages are some examples of this data. External Buyer Intent Data B2B sales cycles and methods are frequently complicated. It's possible that tracking customers on your website is insufficient. You should cast a wider net and go beyond your website tracking software. Using buyer intent data tools, you should investigate your customers' off-site activities. This will assist you in determining what potential purchasers are looking for over the internet, not just on your website. Could it be that they're looking at review sites or your competitor's website, or that they're looking for solutions to their questions elsewhere other than yours? Understanding B2B intent data can assist you in appropriately expanding your sales funnel. You may not be able to influence consumer behaviour, but you can certainly select how to respond strategically to buyer intent data.

3. Leveraging Buyer Intent Data in ABM Marketing A data-driven account-based marketing strategy that targets important accounts with buyer intent is a successful account-based marketing approach. When compared to other marketing tactics, this laser-focused approach to targeting makes it more successful. Here is how buyer intent data can help you enhance your account-based marketing strategy: Enhances Demand Generation Buyer intent data helps marketing teams discover and create campaigns for new accounts, which adds value to the demand generation process. Outreach and conversion may be accelerated using email marketing and targeted adverts. Optimizes Content Strategies Through insights into prospect behaviour, it optimizes content marketing techniques. Once you know what your prospect believes about a service or product you provide, tailoring a content strategy to target them becomes easy. Improves Lead Generation Your lead generating approach might be guided by your prospect's internet behaviour data. Based on their goal, you may target individual accounts. When you generate more interest in your sales pipeline, your cost-per-head (CPL) will drop dramatically. Strengthens ABM Partnerships Complex channel marketing solutions are also required for ABM adoption. Intent data may help manage the process and clarify the marketing strategy's aims and objectives. You may quickly prioritize the leads of your ABM partners for increased income. It ensures that your ABM group channel programme is a success. Reduces the Churn Rate Monitoring the research activities of your target accounts might help you decrease churn. The chance of churn may be simply determined. To address this issue, build targeted offers for prospects who are researching your competitors' services. 13 Best Buyer Intent Data Tools for B2B Marketers 1. Terminus

4. Terminus was rated a 'Leader' in the 2020 New Wave of ABM platforms, and its account-based marketing methods are trusted by over 1,000 customers. Its account- based marketing tools assist marketers in determining the effectiveness of their marketing efforts in terms of sales. It has approximately 70 million B2B accounts in its database. Its technologies can simply link with CRM and MAP data and offer marketable segments right away. 2. Bombora Bombora offers risk-free intent data that is not only comprehensive but also secure. It may work with a variety of platforms, including sales, marketing, and B2B advertising. Its data originates from B2B publishers that have given their authorization. Through 20.1 billion monthly interactions across more than 4000 sites, the Bombora Data Co-op gathers the purchase signals of approximately 3.3 million distinct domains. 3. ZoomInfo ZoomInfo provides a large and detailed company database that may assist you in running B2B intent-based marketing campaigns. Its services connect your sales and marketing teams together. Lead scoring, sales prospecting, territory planning, and focused outreach are all components of its buyer intent data products. 4. Demandbase Demandbase One, Demandbase's platform, is an excellent go-to-market solution. Its buyer intent data tools are based on data that follows data privacy and security guidelines. Advertising, account-based experience, sales intelligence, and data are all cloud-based solutions. You can effortlessly organize and automate your buyer experiences with one single platform. 5. Slintel Slintel, a 6sense firm, examines your important accounts' purchasing behavior, habits, sales intelligence, and digital footprints. It includes a database of over 15 million businesses. It uses buyer journeys and keyword analytics to assist marketers understand buyer behavior and problem areas. It analyses more than 100 billion data points to find 3% of prospects with high purchasing intent. 6. Leadfeeder Leadfeeder has a number of simple and adjustable filters that allow customers to classify firms based on demographics, region, activity, and other factors. It also combines applications such as Zapier, CRMs, and other email marketing platforms to deliver account information. It is simple to use and offers a responsive support crew.

5. 7. KickFire KickFire identifies anonymous website users using their IP addresses to deliver first- party intent data. Sales and marketing teams may utilise this information to develop tailored content and boost sales outreach. LIVE Leads and KickFire for Google are two separate tool versions. 8. DemandJump DemandJump lets you study your competition and delivers insights into the consumer journey. You may learn about what your prospects are doing, such as the websites they frequent and what they are looking for. You may also learn about your competitors' rankings, the kind of content they produce, and the types of adverts they utilize to attract visitors. 9. TechTarget Priority Engine Priority Engine provides real-time access to leads ranked by their level of involvement and purchase intent. This data may help you improve your ABM approach, sales outreach, and lead creation. This tool also displays themes that interest prospects, as well as the type of technology they use, and gives contact information for leads when accessible. 10. Lead Forensics Lead Forensics allows you to quickly interact with your prospects and customers. You may start beneficial dialogues with visitors to your website by using the vital data provided by this application. You may also track users' location, demographic data, and the amount of time they spend on your site. 11. Pure B2B Pure B2B is a web-based demand generating solution that helps firms complement their B2B content distribution. It uses predictive analytics and multi-source intent data to assist show adverts and build outbound leads. This tool should be considered if you wish to produce high-quality leads. 12. Triblio Tribilo is a single platform that combines account-based advertisements, online personalization, and sales activation. You can quickly communicate with your consumers, increase their awareness, and contact your target accounts. 13. HappierLeads

6. With HappierLeads, you can easily contact firms that exhibit buyer intent but aren't converting into consumers. This technology helps you to identify anonymous website users, connect with decision markets, and segment traffic. You may improve your account-based marketing approach by adopting account- based marketing services that provide the greatest buyer intent data tools. When buyers are in the decision-making process, these intent data providers will put you in front of them. It will not only offer you an advantage in account-based marketing, but it will also allow you to proactively intercept prospects rather than waiting for them to arrive on your website.